Favorite Style All Tweens Male Female
----------- --- ---------- --------- ----------
Skater/Punk 21.
Boys picked sport jerseys (28 percent), skater shoes (21 percent) and
graphic T-shirts (19 percent).2%
--------- ---------------------- ----------
Bucket/Crusher Hats 1. Movies and the Internet ranked the lowest among the
choices provided -- a somewhat surprising response, said Butcher, as
most surveyed (60 percent) report having their own computer. SAN RAFAEL, Calif .

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6%
---------- --------- ----------
No Specific Style 9. Other sources of
spending money for tweens include working (8 percent), allowance plus
working (16 percent) and other sources (6 percent).7% 7.1% 4. This means that Tahoe moviegkers are treated to the
ultimate cinematic experience, because the entire cinema environment is
designed and tested to meet THX specifications for sound and visual
excellence. For
more information visit http://www. Its Digital Works office, offering movie and DVD mastering and
post-production services , is based in Burbank, Calif.

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7% 13.1% 4.2% Sport Jerseys 28.1% Skull/Sock Caps 2.com.

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9%
--------- ---------------------- ----------
Embroidered Jeans 16.P. Additional information about The Macerich
Company can be obtained from the Company's website at
www.

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06 and girls at $323.4% 2.9% 8.5% Distressed Jeans 10.5% 0. Not all results are stated in this news release and some
are rounded to the nearest whole number. THX beanies are available while supplies last., which may be registered in some
jurisdictions.

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0%
---------- --------- ----------
Urban 4. style, most tweens (53
percent) say style is more important than brand (27 percent ), although
by a slightly lesser margin compared to a survey of shoppers of all
ages, at 65 percent and 21 percent respectively (with other shoppers
offering no opinion on the issue)," said Garry Butcher , vice president
of marketing and research for The Macerich Company.8% 33. 10 hours, respectively ). To view complete Shopping in
America results and graphics, including results of the recent adult
and teen spring shopping and prom fashion surveys and Fashion Icon
Report, visit www.

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5% 4.9%
----------- ---------- ----------
Brother/Sister 4. Results for the
tween survey -- a sub-sample of the 2,400 responses to the Shopping
in American Spring 2005 survey -- have a reliability factor of +/-
3.
As consumers seek entertainment experiences with greater sensation and
sensory immersion, using precision science to invent new technologies has
become paramount. With structured
certification programs and innovative technology development , THX is embedding
the science of sensation in diverse entertainment venues and influential
products .

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75.7%
--------- ---------------------- ----------
Chunky Bracelets 4.4% None of the above 2.0%
--------- ------------- --------- ----------

SPENDING MONEY

More than a third (36 percent) of tween shoppers get their
spending money directly from mom or dad (non-allowance), as compared
to the 29 percent of tweens who get an allowance.6% 4.6% 11.3%
----------- ------- --- ----------

TWEENS + TECHNOLOGY

Additionally, half of tweens have their own cell phones (46
percent for boys and 54 percent for girls).macerich.thx.

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9%
------ ----- ---------- ----------
Movies 2. Tween shoppers report watching an average of 10. Through the implementation of stringent performance standards for
auditorium design, acoustic performance and background noise, the Heavenly
Village Cinema delivers the sharpest images and clearest sounds to every seat
in the house.heavenlyvillagecinema.

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Males spend more than twice as much time (9
hours) as do females (4 hours). The Company is the sole
general partner and owns an 81% ownership interest in The Macerich
Partnership, L.

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Girls
went with "preppy" (20 percent) and "beachy" (15 percent). Skull caps, fitted polo shirts and
canvas belts were least popular among male tweens.9 %
--------- ---------------------- ----------
Capris 16.5% Trucker Caps 12.2% 5.0% 2.8% 1. This age group also spends 6 hours per
week playing video games.
Shopping in America is a national shopper intercept survey that
studies consumer shopping trends.com

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Business Editors

SANTA MONICA , Calif.62 on spring clothing and
accessories, with boys spending $370.7% 9.

Fashion Source All Tweens Male Female
-------------- ----------- ---------- ------ ----
Friends 36.9%
----------- ---------- ------ ----
Magazines 13. and SOUTH LAKE TAHOE, Calif. THX
Ltd.

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"This may be a relief to some
parents who may worry about the more revealing styles for the warmer
months. Macerich now owns interests in properties totaling
approximately 63 million square feet consisting primarily of interests
in 64 regional malls. THX Ltd.

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The shopper intercept survey,
conducted for The Macerich Company (NYSE:MAC) by August Partners among
youth aged 10-to-14 years, shows that almost two-thirds (64. The skater/punk was even more popular among boys
alone (34 percent), followed by sporty/athletic (16 percent).7% 18.6%
---------- --------- ----------
Vintage 3.7% Graphic T-Shirts 18.06 for their weekly allowance.2%
----------- ---------- ----------
TV 6.7%
----------- ---------- ----------
Internet 1.9%
----------- ---------- ----------
Other 3. Three quarters of tweens
have their own TV.,
Keep your noggins warm this Presidents' Day weekend with a THX beanie .

WHO: THX and the Heavenly Village Cinema

WHAT: Free THX beanie for moviegoers with valid Heavenly Mountain Resort
lift ticket.
Heavenly Village retailers are also joining the celebration.

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4%
---------- --------- ----------
Sporty/Athletic 15.1%
---------- --------- ----------
Beachy 14.6%
---------- --------- ----- -----
Dressy 4.6% 41.5% 6.4%
--- -------- ---------- ----------
Not Sure 9.9% 8.

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6%
---------- --------- ----------
Gothic 4."
Girls ranked graphic T-shirts (25 percent,) pleated skirts (17
percent) and capri pants (17 percent) as the top fashion trends.
Ballet shoes, chunky bracelets, sneakers and bucket hats ranked last. All rights reserved.

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1% 4.3%
--------- ---------------------- ----------
Shrunken /Fitted Jackets 8.0%
--------- ---------------------- ----------
Sneakers 1.shoppinginamerica. is continually enhancing these consumer experiences
by enabling the creation, delivery and presentation of digital content through
more efficient , more powerful, and more enjoyable methods.

Head wear of all types except women's Millinery and men's dress hats.

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----With
"tweens" comprising a significant market for retailers, the latest
Shopping in America survey provides a sneak peek into what will be
youth's shopping bags this spring.2% 20.4%
--------- ---------------------- ----------
None of the above 4.9% 18.8% 17.8% 4.3
hours of TV per week. The tween survey was conducted among
approximately 666 shoppers in twelve regional shopping centers
geographically spread throughout the United States.

THX to Offer Tahoe Moviegoers Free Beanies Over Presidents' Day Weekend

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3% 2.6% Layered Cotton Shirts 3.4% 8.biz
The Macerich Company is a fully integrated self -managed and
self-administered real estate investment trust, which focuses on the
acquisition, leasing, management, development and redevelopment of
regional malls throughout the United States .

ABOUT THX LTD.com.

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What's in the Bag for Tween Shoppers; ``Shopping in America'' Survey Shows Youth to Spend Over $300 on Spring Wardrobe

Tweens
plan to spend an average of $337.5% 3.
The Heavenly Village Cinema is located at 1021 Heavenly Village Way. The company is headquartered in San
Rafael, Calif.

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9% Skater Shoes 20.2%
--------- ---------------------- ----------
Ballet Shoes 4.9% Fitted Polo Shirts 1.

FASHION SOURCE

Friends (37 percent), the mall (16 percent) and magazines (14
percent ) are the top sources for fashion information, according to the
tweens surveyed.6% 4.

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7% 14.1% 18.6% 4.6% 10. On average, tweens
receive $12.5% 1.

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3%
---------- --------- ----------
Preppy 17.1 %
---------- --------- ----------
Other 4.1% 3.5%
----------- ---------- ----------
Mall 16. For more information,
visit http://www.

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8 percent)
of tweens surveyed will invest in a new wardrobe this season.

A SENSE OF STYLE

Tweens have strong opinions on personal style, according to the
survey.5% 33.1% 5.9% 3.

SPRING FASHION

"Graphic T's and sport jerseys remain apparent must-haves for
tweens this spring," added Butcher.3%
--------- ---------------------- ----------
Pleated Skirts 16 .2% Canvas Belt 0.3%
----------- ---------- ----------
Parents 5., the leading provider of technologies, certification programs and quality
assurance standards for the entertainment industry, has teamed with the
Heavenly Village Cinema in South Lake Tahoe to give away THX-embroidered
beanie hats to moviegoers with a valid Heavenly Mountain Resort lift ticket
and Heavenly Village Cinema ticket stub. Cold Stone
Creamery and Nestle Tollhouse Cafe will be offering 10 to 20 percent discounts
to all patrons with THX postcards, which will be distributed in the Heavenly
Village shopping center. Today, the world's premier commercial cinemas, post-production
studios and home entertainment products incorporate THX technologies and have
achieved the coveted THX Certification.

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Overall, the skater/punk look was ranked as the most popular
tween style for spring (selected by about 22 percent), followed by
preppy (18 percent ).5% 14.3% 4.7%
---------- --------- ----------

"When it comes to choosing brand vs.

Girls Fashion Trends Responses Boys Fashion Trends Responses
-------------------- --------- ---------------------- ----------
Graphic T-Shirts 25. Only 5 percent of
tweens said they did not have spending money.3% 11. Boys watch slightly more TV than girls (11 hours
vs.8 percent.

WHEN: Presidents' Day weekend, February 19 -21, 2005

WHERE: Heavenly Village Cinema, South Lake Tahoe

The eight-screen Heavenly Village Cinema, which opened this holiday
season, is celebrating its distinction of being the region 's first and only
all-THX Certified cinema.

NOTE: THX is a trademark of THX Ltd.

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---

- - kjjkjk

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