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, Recognized as a worldwide infant
category leader with the number one selling infant DVD brand, The Baby
Einstein Company continues to expand its product line to provide parents and
little ones with a complete offering of indispensable baby items and
accessories.littleeinsteins.
Royberg notes many of the products can come in handy, as many airlines no
longer provide pillows and blankets.

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Trusted by parents and loved by babies, Baby Einstein(TM) was
recently named by American Baby magazine as one of the top three products
parents can't live without.com. All Rights Reserved. SAN ANTONIO, Air travel has become such a hassle
that travelers can't relax and enjoy themselves until they arrive at their
destination. It doesn't have to be that way. ($.

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Like all Baby Einstein products, the new items
are created from a baby's point of view and incorporate a combination of
real-world images, music , art, language, science, poetry and nature to engage
little ones while encouraging parent-child interaction in the one-of-a-kind
way that only Baby Einstein can.

(C) 2006 The Baby Einstein Company , LLC.

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In addition to its March 2006 Meet the Orchestra(TM) DVD title,
which introduces little ones to musical instruments and the sounds they make,
Baby Einstein announced it will build upon last year's partnership with
Academy Award Winning actress Marlee Matlin with the creation of an additional
DVD title, My Neighborhood.
"Parents have come to trust and rely on Baby Einstein to provide all of
the nursery necessities they need for their little ones throughout the day,"
continued Hampton.albert-einstein.com . Even when they do, many fliers wonder
just how clean they really are .

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"What's different about our products is that both babies
and parents love them -- they delight and engage babies, and they have those
special touches that give parents and babies new ways to interact together. "Travelers who purchase A Travelers
Blessing(TM) blanket/pillow can rest assured that they are fresh, clean and
sanitary," Royberg says.

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The company is famous for its best-selling Baby
Einstein(TM) brand of videos, books, music CDs and toys specifically designed
for babies and toddlers , from birth. All Rights Reserved. "We offer a satiny, ivory pillow cover that slips
over an airline pillow.00).

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The moist towelettes can be used to sanitize the arm rests, table tray and
headrest as well as hands.

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Leader in Infant Category Debuts New Line of Products Ranging From Feeding and
Skincare Items to a Baby Rocker Wired for an MP3 Player

BURBANK , Calif.
At the American International Toy Fair 2006 in New York City today, Baby
Einstein unveiled its expanded product line, which includes a diaper bag
collection, a feeding line, a bath and skincare line and additional baby gear
items, such as a pack 'n play, swing, and musical baby rocker designed to be
connected to an MP3 player.
Maya Royberg, president of A Traveler's Blessing(TM), says, "The crowds
and increased security bring lots of stress.95 - $38.com .

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With products in more than 11 categories, including DVDs, music, books,
toys, juvenile products, baby gear, party supplies, bibs, soft bath items,
apparel and bath and skincare, Baby Einstein has a presence in more than 30
countries and the brand offers products in more than 25 different languages. Headquartered in Glendale, CA, The Baby Einstein Company is a
subsidiary of The Walt Disney Company. For more information, visit
http://www.
"My husband and I travel a great deal for business and pleasure .

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Following the successful release of the first DVD,
The Little Einsteins television series is currently the number one rated show
for preschoolers on Disney Channel's Playhouse Disney block and the franchise
has already begun to launch internationally. Shoppers also can customize their own
kit by choosing a bag, then selecting from a wide array of amenities,
including a cashmere blanket, promenade socks , lip balm, essential oils, moist
towelettes and a nail buffer.

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New Product Line Eases the Pain and Hassles of Air Travel

The Gesundheit Collection also offers a generously sized genuine leather
bag with a large compartment and plenty of smaller pockets.

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00).75).

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Many parents and caregivers view them as
'toys' that they can use to play and interact with their little ones," said
Russell Hampton, Executive Vice President and General Manager of The Baby
Einstein Company. http://www.
For additional information, contact: A Traveler's Blessing(TM),
1-800-863-8329.

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newscom.

Internet stores/sites offering a wide assortment of merchanise geared toward children.

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atravelersblessing. That is why I think it is important to have the
right personal products with you to help stay healthy and comfortable,"
Royberg says.

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"
Since being acquired by The Walt Disney Company nearly five years ago, The
Baby Einstein Company has experienced a seven-fold increase in retail sales,
growing from $25 million retail sales in 2001 to $200 million retail sales in
2005."
Last year, building on its success in the infant products category, Baby
Einstein entered the $21 billion preschool market with the October 2005 launch
of Little Einsteins(TM). Baby
Einstein, Little Einsteins, Meet the Orchestra and the Boy's Head Logo are
trademarks of The Baby Einstein Company, LLC."
Bags can be purchased separately.

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"The infant category continues to be one of the most competitive and
profitable business segments. We are seeing giant retailers shift their
business strategies to place an increased focus on the infant market, while
entertainment and preschool companies are launching infant brands in an
attempt to capture a portion of the category," said Sean McGowan, industry
analyst at Harris Nesbitt. Scheduled to debut in July 2006, My Neighborhood
will continue to expose little ones to the many forms of communication,
including sign language, as they identify and learn the names of favorite
places throughout a neighborhood including the library, a school and a market. ($11. The face mask, while unusual, can protect a
traveler from catching air-born germs from nearby seatmates.

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95 - $43. The Executive
Woman(TM) bag, measuring 15" x 12" x 6", comes equipped with a blanket/pillow
as well as an attached pill box holder.55 - $2.

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(Photo: http: //www.com/cgi-bin/prnh/20050428/NYFNSH04 )
In its Gesundheit Collection, A Traveler's Blessing (TM), offers six
different travel kits featuring an eye-catching bag and an array of personal
products .55 - $38.

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"By continuing to expand and evolve its product
offerings, Baby Einstein has given its loyal and growing consumer base reasons
to buy deeper into the brand, which has helped Baby Einstein not only
maintain, but grow its leadership position within the infant category.
"What's so unique about our award-winning videos is that they are more
like infant products than DVDs. They can be purchased at http://www. So we have developed exclusive,
upscale products that keep travelers relaxed and in good health while
traveling.95). Or, the cashmere blanket can be inserted into its own
pouch to create a pillow," she says. Visit http://www.

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About The Baby Einstein Company
The Baby Einstein Company, LLC, is the award-winning creator of the infant
developmental media category.org.
($22.

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The Baby Einstein Company Expands Award -Winning Infant Product Line to Offer 'Must Have' Baby Care Accessories

"
The company also previewed several new DVD titles, books and toys at the
American International Toy Fair that are scheduled to hit shelves throughout
the year. "That's what makes Baby Einstein rated one of the top
products that parents can't live without year after year. Little Einsteins(TM), which debuted in
2005, is the company's newest venture, specifically created for the preschool
market. EINSTEIN
and ALBERT EINSTEIN are trademarks of The Hebrew University of Jerusalem.95). ($. I now
find traveling a nightmare.atravelersblessing.