"
Inspired by harmonious colors and unique fabrications
, the Susie Coelho
Style collection exemplifies Susie's decorating philosophy and offers
practical
solutions for everyday styling. Bath accessories complete the collection
-- available in four colors
in two unique styles -- and include lotion pumps,
oil bottles, cotton jars, soap dishes, toothbrush
holders, and wastebaskets. Community
giving has been a cornerstone of the company's business since
1949, with a
focus on improving the lives of children and families by giving back to
educational
programs in its communities.
In an exclusive strategic partnership, WestPoint Home Inc."
At Spring 2006 home market this month, WestPoint Home will introduce items
such a pillowcase that
remotely controls an MP3 player; a silk coverlet
with sound, aromatherapy and massage capabilities;
and a
motion-activated mood-light bed skirt.
blankies cuddly
Susie's East Indian heritage and
international upbringing
have influenced her approach to design and connected
her to a broad consumer audience.burp swatches
Versatile
Line Features Casual, Modern Home Basics and Decor
HAYWARD, Calif.
-- City Sophisticate
-- an elegant black and taupe comforter with
applique details in a bold, yet whimsical combination
of florals and
stripes accented by a ruffled coverlet, stylish Euro shams and
embroidered toss pillows. What's more, the
styling possibilities are endless -- you can update the
look of your living
room by draping one of the throws over your sofa and adding a few decorative
pillows. The
dinnerware collection is functional (dishwasher and microwave safe) and
contemporary
in style, making it easily dressed up or down to suit any
occasion. The ink can be printed in any
color (including
clear); is flexible, washable and non-toxic; and withstands bending and
washing
. "With T-INK's technology already taking hold in fast food, smart
packaging, social expressions and
in-store media markets, having WestPoint Home leading us into the world of
smart textiles is the
perfect marriage of a great partner and great
technology coming together to create the next generation
of interactive
home products.patter cottons
She is a frequent contributor and
style expert for ABC-TV's "The
View," and was previously a regular contributor
to NBC-TV's "Today" show.com.ladybug bassinet
All collections offer
a comforter set in full/queen or
king sizes, along with Euro shams, decorative pillows, and several
of the
lines offer quilted coverlets and coordinating throws. Collections include:
-- Lotus Flower -- an exotic design featuring a comforter in marine blue
and wisteria colors
with cross-dyed applique accents, beautiful
embroidery and sequin details, and coordinating
matte-satin reversible
coverlet and Euro shams.burp snuggle
cuddley blankets
Available in four distinct two-tone color
combinations -- light
sage green, grey blue, chocolate brown, or khaki with eggshell accents -- the
ceramic dinnerware has a beautiful exterior matte finish and a glossy satin
finish on the interior
.
WestPoint Home Inc. can be found on the World Wide Web at
www.spiderman washed
"The new Susie Coelho Style line
offers our customers both stylish and
affordable options for decorating their homes and is an exciting
addition to
our selection of home offerings. Susie is introducing a new
collection of stylish
and affordable home basics and dicor exclusively at
Mervyns in August 2005.99.toddlers blankets
(Click here for
details)
The Cinderella products use a patented conductive fiber that, when touched,
completes
the circuit to activate three sets of lights and a "magical
swoosh" sound. What if your sheets could
turn
on a light without a switch? What if your pillows could talk? What if your
shower curtain
could play music?"
"T-INK is tremendously excited by our relationship with WestPoint Home and
its unique vision on the many applications of T-INK technology within the
bath and bedding industry
," stated Andrew Ferber, chairman,
T-INK.swatches cloths
Mervyns' Exclusive New Susie Coelho Style Collection Makes
Revitalizing Your Home Easier Than Ever
Most of the items are
reversible, offering numerous
styling options.mousey snuggle
com ), encompasses television, endorsements,
licensing, product development, and
publishing.
"Cinderella is the tip of the iceberg," explained Steve Hoffman, vice
president
, marketing services and licenses, WestPoint Home.layette cottons
, Designed to infuse personal style
into the home
, Mervyns introduces an exclusive line of casual, modern home
basics and decor called Susie Coelho
Style(TM)."
Bedding
The new line includes four bedding collections -- each catering
to a
different lifestyle.pitter bassinet
"Susie's accessible philosophy and classic approach to home design
are a
perfect match for Mervyns," said Tom Tennyson, Mervyns' senior vice president
and general
merchandise manager -- home, jewelry, accessories, intimates and
shoes. For a list of store locations
, or for
additional information, visit Mervyns' web site at http://www.
About Susie Coelho
Susie Coelho is a leading home style guru and one of the only style
experts who has successfully
expanded into all four key areas of lifestyle --
home, garden, entertaining, and cooking.
is the nation's premier home fashions consumer products
company, with a wide range of bed linens
, towels, blankets, comforters and
accessories marketed under the well-known brand names GRAND PATRICIAN
,
PATRICIAN, MARTEX, ATELIER MARTEX, BABY MARTEX, UTICA, STEVENS, LADY
PEPPERELL, SEDUCTION, VELLUX
and CHATHAM -- all registered trademarks owned
by WestPoint Home, Inc.toddlers bassinet
"
About Mervyns
Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-
friendly promotional
neighborhood department store offering trend-right
fashions and home dicor for the entire family
at affordable prices.
( http://www.Shopping items related to blankets and bedding designed for kids
, teens, babies and toddlers.
pitter washed
T-INK provides printed electronic circuitry
-- including switches, wire
, buttons, speakers, lights and batteries -- to
power textile products.
About WestPoint Home
WestPoint Home Inc.snuggle crib
This experience
inspired me to create a stylish and functional home collection
," said Susie
Coelho. Complementing the bedding are
coordinating luxurious 100% cotton sateen
300-thread count sheet sets in eight
luscious colors. The only lifestyle expert with more than 20
years of on-camera experience as a television personality, she has had a
presence on Home + Garden
Television for the last eight years and currently
hosts HGTV's prime-time outdoor show, "Outer Spaces
., America's
largest manufacturer of fashion bed and bath products, has teamed with
T-INK Inc.
blankies spiderman
The stylish and versatile
line features moderately-priced bedding, bath, and tabletop collections
designed by Susie Coelho -- host of HGTV's hit series "Outer Spaces" and
previously "Surprise
Gardener," and best-selling author of "Everyday Styling:
Easy Tips for Home, Garden and Entertaining
" and "Styling for Entertaining.cuddly layette
com ." Susie is also the best-
selling author of two books, "Susie
Coelho's Everyday Styling: Easy Tips for
Home, Garden and Entertaining" and "Styling for Entertaining:
8 Simple Steps,
12 Miracle Makeovers" (Simon + Schuster).bedding lexi
Consumers can unleash their
creativity
and uncover their own personal decorating style with the
comprehensive line that evokes a casual
lifestyle with natural beauty and
textural fabrics including applique and embroidered comforters
, ruffled
decorative pillows, and hammered ceramic bath accessories. "I hope my new collection enables
people to express themselves and
personalize their home with these versatile pieces.
-- Aubergine
Chic -- a contemporary collection showcasing a rich ombre
print comforter in gradated colors
of soft pink, lavender, and
aubergine with a matte-satin reversible coverlet, faux-mohair
throw
and toss pillows.PRESS RELEASE Cinderella Leads Technical Revolution in Bed +amp; Bath
westpointhome.
blankets bassinet
The colors coordinate with the bedding collections to create a
harmonious
look from room to room.
A trio of Cinderella comforters marks the
first home textiles use of
a new technology that promises to change bed and
bath products forever. Three versions of the Cinderella
comforter hit Sears,
JCPenney (catalog and Internet only), Mervyns and Wal-Mart this month, with
MSRPs ranging from $59. "The juvenile
market is just an entry point for this extraordinary new
technology that
will ultimately impact everyone of any age.toddlers ladybug
cottons washed
"I've had the opportunity to make
over hundreds of indoor and outdoor
spaces and understand consumer tastes, trends and budgets.
Coelho continued, "The beauty of this new collection is that it features
great quality
materials such as high thread count sheets and luxurious accent
pieces, and it's affordable so anyone
can sleep in style. This affordably priced modern and versatile
collection will make everyday family
dinners feel like special celebrations. With 256
locations in 13 states, Mervyns has a well-earned
reputation for its extensive
selection of national and private-label fashions and housewares. Her
company, Susie Coelho Enterprises, Inc.susiecoelho.lollipop bedding
"
Bath
Fresh, clean, and crisp
, the bath collection features 100% cotton, zero-
twist towels in ten vibrant colors and a vast array
of thick, nubby chenille
bath rugs ranging in color from marine blue and wisteria to fern green and
whisper white.mervyns. and its subsidiaries -- and under licensed brands
including CHARISMA, RALPH
LAUREN HOME, HARLEY-DAVIDSON and GLYNDA TURLEY.bedding snuggle
They can start by adding
unexpected new elements
to what they already have to create a look that is
completely their own.
Tabletop
Mervyns' exclusive Susie Coelho Style 16-piece dinnerware sets are stylish
enough to use when
entertaining yet casual enough for daily use.99 to $119.burp cuddly
-- Sahara Sunset -- a vibrant assortment
featuring a micro-suede
comforter in rich chocolate brown with an embroidered copper floral
motif, complemented by decorative pillows and a throw in a warm velvet
print reminiscent
of a watercolor painting. to produce innovative, interactive products using patented
"thinking ink
" technology.layette cuddly
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