ebay.com/pimpmypc.

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Items they are currently bidding on, and items on their
"eBay watch list," are then automatically populated over to their secure
UnWired Buyer control panel, where users can view status and opt out of calls
if they are no longer interested in specific items."
To begin using UnWired Buyer for eBay for your holiday shopping simply
register at: http://www.unwiredbuyer .

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Gift Givers: Increase Your Chances of Winning on eBay Using UnWired Buyer Free Service

For more information on America's Second
Harvest, please visit http://www.

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This year, shoppers can increase their chances of winning by
using the free service UnWired Buyer(TM) for eBay.com .

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To use UnWired Buyer, eBay customers simply register at
http://www.

America's Second Harvest -- The Nation's Food Bank Network is the nation's
largest charitable hunger-relief organization with a Network of more than 200
regional member food banks and food -- rescue programs serving all 50 states,
the District of Columbia, and Puerto Rico.

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motis@am.

bid fundraising

All funds raised through
the auction will be matched by Sony Electronics. The America's Second Harvest Network supports
approximately 50,000 local charitable agencies operating more than 94,000
programs including food pantries, soup kitchens, emergency shelters, after-
school programs, and Kids Cafes.

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The mobile service is free
to eBay users and allows bidding on eBay listings during the critical final
minutes of the bidding process from any mobile phone.
"UnWired Buyer unchains consumers from their PCs so they are able to spend
more time with friends and family this holiday season," said Indraj (Indy)
Gill, CEO of gNumber, Inc.
All proceeds from the auctions will directly benefit America's Second
Harvest -- The Nation's Food Bank Network (http://www.

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secondharvest.org).

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com

Erin Walsh
Ruder Finn/San Francisco
415-348-2731
walshe@ruderfinn.

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com

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Fans can bid on their favorite celebrity designed PC, which is
also one of Sony's more popular computers, all for a good cause. that distributes food and grocery products to more than 50,000 charitable
agencies located in every county.
For additional information about the auction or celebrity designed PCs,
please visit http://www. The America's Second Harvest
Network secures and distributes nearly two billion pounds of donated food and
grocery products annually.

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Sony's Online Auction to Benefit America's Second Harvest Goes Live

Press Contacts
Valerie Motis
Sony Electronics Inc.sony .

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Moments before the close
of an auction, the service places a call providing updates on critical listing
details, such as the current high bid, and allows the user to place new bids
using a custom interactive voice response system and touch-tone commands.

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"I don't have to check the prices on eBay
throughout the day, and right at the end it lets me know what's going on.com

com/vaio and will run through January 23. America's
Second Harvest is a national network of more than 200 food banks across the
U.secondharvest.

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"
RightPrice, a new feature of UnWired Buyer, gives eBay customers an added
level of convenience by allowing them to set parameters on price points and
only be called on items when they are within their budget.
"This will be very beneficial as it gets closer to Christmas," said Steve
Ciolino, UnWired Buyer user.

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The auction is now live at eBay
http://www.sony.

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Mobile Service Provides Freedom, Flexibility and Convenience for Purchasing
Holiday Gifts

AUSTIN, Texas, Many shoppers are turning to eBay
this holiday season to purchase those last minute 'must have' gifts, but if
they have to leave their PC to run holiday errands chances are they won't win
their auctions. "It is a free service so it won't put a dent in
your holiday budget and will provide e-commerce vendors a larger pool of
customers.Visit eBay to Bid on One of This Year's Hottest Sony VAIO Notebooks, Designed
by This Year's Hottest Celebrities

SAN DIEGO, Today Sony kicks off the online auction
of one-of-a-kind celebrity designed notebooks to raise funds for America's
Second Harvest -- The Nation's Foodbank Network, an organization dedicated to
creating a hunger-free America .
The best-selling VAIO(R) FJ series received personalized makeovers from
Jessica Alba, Elijah Wood, Mark Ruffalo, Wilmer Valderrama and DJ AM with
Nicole Richie.

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Last year, the America's Second Harvest
Network provided food assistance to more than 23 million low-income hungry
people in the United States, including more than nine million children and
nearly three million seniors.

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org.
858-942-8016
Valerie.