Through the agreement, PowerBar will leverage the international
Ironman program as a platform for its sports nutrition education initiatives
and will support the sponsorship via advertising, promotions and sports
marketing."
PowerBar's heritage with the sport of triathlon traces back to the
company's beginning.

Source:
1.com and to learn more about Man Alive visit
http://www.

multisport wetsuits

First Global Sports Marketing Partnership for Both Organizations
Strategically Designed to Provide Performance Nutrition to Athletes Worldwide

KAILUA-KONA, Hawaii, PowerBar, a division of
Nestle S.
(Nasdaq: FINL), an Indianapolis-based athletic specialty retailer, launched a
new television campaign in conjunction with Nike and agency Wieden+Kennedy.com).

triathlete swimmers

A.9 billion
international sports nutrition bar category , the partnership with the world's
leading triathlon brand marks the company's first international sports
marketing deal.4-mile swim, a 112-mile bike and a
26.2-mile run completed in succession within a 17-hour allotted timeframe.m.

Finish Line and Nike Break 'MOTIVATION' Commercials For Shox Cog Running Shoes

2005 Life Time Fitness Triathlon to Take Place Saturday July 16; Event to Be Broadcast Nationally by NBC Sports Deliver Record $500 000 Purse

----Life Time
Fitness, Inc.m.
The 2005 Life Time Fitness Triathlon will feature an Olympic
distance - 1.

kick swimmers

The deal designates PowerBar as the Official
Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U.

About Nike, Inc.
Continuing with its history making tradition, the Event will be
broadcast the same day nationally on NBC Sports from 2:00 to 3:00 p.
Adding drama to the Event, the Professional Division incorporates
a unique timing format that allows world-class professional women and
men to compete on equal ground.ltftriathlon.

Life Time Fitness, Inc.

kool necessities

and international Ironman qualifying events, the Ironman 70.*
For PowerBar, creator and worldwide leader of the estimated US$1. In June, WTC
launched the Ironman 70.3 miles.newscom. "Nike is committed to bringing innovative
running products and energy to consumers through our partnership with Finish
Line and Wieden+Kennedy . is one of the nation's leading athletic specialty
retailers offering the best selection of footwear , apparel and accessories for
men, women and kids.com .

multisports bonzai

"We look forward to collaborative marketing and education
initiatives designed to support the world's top endurance athletes and to
expand the sport of triathlon and both our brands to a wider international
athletic community.3 Series, a global series of events that consists of a
1. The
series will culminate with a world championship event in November 2006 in
Clearwater, Florida. Millions may remember moments in Ironman
history such as Julie Moss' crawl to the finish line in 1982, which was
showcased on ABC's Wide World of Sports. Backed by decades of sports nutrition experience,
PowerBar's product line includes a full spectrum of great-tasting food and
beverage options developed to meet the nutrition and energy needs of everyone
from athletes to individuals seeking healthy food choices.

wetsuits kool

A global brand, Ironman has been
featured in a range of media outlets to include NBC, CNN Headline News, Sports
Illustrated , The New York Times, Entertainment Tonight and USA Today. The Company also
provides consumers with nutritional products and supplements, the
award-winning healthy lifestyle magazine, Experience Life , world-class
athletic events, full-service spas, cafes, personal training
consultation, health and nutrition education, and corporate wellness
programs.

snowshoeing triathlon

, and the World Triathlon Corporation (WTC ), owners of the Ironman
brand, announced an exclusive three-year global sponsorship agreement
yesterday from the 2005 Ford Ironman World Championship, the world's most
challenging endurance event.(1) This strategic alignment will further Nestle's goal of
achieving worldwide leadership in the rapidly growing sport nutrition
category.
Partners such as Timex, Ford, FosterGrant, Cannondale and Keys Fitness
have made Ironman the number-one user-based sports brand in the world.2-mile swim, a 56-mile bike and a 13.A. PowerBar
proudly fuels world-class athletes and premier events including cyclist Lance
Armstrong, swimmer Michael Phelps, triathlete Normann Stadler, the Tour de
France , and the Boston and ING New York City Marathons. The Nike Shox Cog ads will also appear online via Yahoo!
Music, ESPN Motion, Gamespot, MTV and Maxim."

About Finish Line
The Finish Line, Inc.manalive.com

In addition to the professional division, more than 2,500 amateur
triathletes from around the world are expected to participate.

multisport kailua

PowerBar and Ironman Announce Global Sponsorship Agreement

Each year, more than 50,000 athletes compete for slots in the Ford Ironman
World Championship, held every October in Kailua-Kona, Hawaii. Throughout Ironman's 28-year history , Ironman has
transformed from an event into a lifestyle and sports brand that includes
licensed products and television production. EST.

About Nestle Nutrition
Nestle Nutrition is an autonomous business operation within Nestle that
will manage and develop, as of January 1, 2006 , the group's core nutrition
business. In addition, the Company also operates 38 Man Alive
stores in nine states. (CDT) in
Minneapolis/St. All other
trademarks or registered trademarks are the property of their
respective owners.

kool athlon

The nutritional needs of Ironman athletes are vast, with
more than 25,000 units of PowerBar product being consumed on Ironman race day
alone. It not only allows PowerBar to expand its
range of technical sports nutrition resources into new markets, but also
officially provides all Ironman athletes with the same critical PowerBar
race-day nutrition tools that they 've relied on throughout their training,"
said Philip Annett, Global Business Head for Performance Nutrition at Nestle
Nutrition. 2005 ACNielsen market research

finishline. Paul. Additionally , the Triathlon will once again offer the largest
cash purse in the history of the sport at $500,000 .

multisport trizilla

Through science-based nutritional solutions -- comprising both
products and services -- Nestle Nutrition will help enhance the quality of
people's lives by supporting health and providing care for specific consumer
groups with special nutrition needs at every stage of life. These new
ads will air primarily on national cable television including ESPN, ESPN 2,
ESPN News, MTV, MTV 2, Comedy Central, Spike, BET, G4, and Adult Swim on
Cartoon Network., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey
Inc.

necessities bonzai

"The new global partnership builds on a terrific relationship we've
enjoyed with Ironman for years.

* For Ironman US events excluding the Ford Ironman World Championship, the
agreement includes PowerBar energy bars in 2006, and PowerBar energy
bars and energy gels in 2007 and 2008."
The "MOTIVATION " spots feature three colors of the Nike Shox Cog, and the
15-second spots will run as bookends when they air on national television
beginning 6.
NIKE, Inc.

Business Editors/Sports Editors

EDEN PRAIRIE, Minn.
The Life Time Fitness Triathlon is a part of the Minneapolis
Aquatennial , a ten-day, 66-year-old premier Twin Cities civic
celebration that hosts more than 800,000 visitors annually.

triathlon danskin

U. PowerBar is the proud sponsor of more
than 55 competitors at the October 15th Ford Ironman World Championship event.

About PowerBar
PowerBar is the creator and worldwide leader of the international sports
nutrition bar category. The company's
products are distributed internationally in more than 40 countries. Life Time Fitness is headquartered in Eden Prairie,
Minnesota (www.

sark danskin

About Ironman
The Ironman Triathlon consists of a 2. Its product
portfolio -- covering infant nutrition, healthcare nutrition and performance
nutrition -- includes such trusted and well-recognized brands as POWERBAR,
NAN, NIDAL, LACTOGEN, GUIGOZ, NUTREN and PEPTAMEN. "This is our sixth campaign with Nike to promote Finish Line as
the destination for the best selection of Nike Shox running shoes, and we are
excited to support the Nike Shox Cog. (NYSE:LTM), a national operator of large and distinctive
health and fitness centers, today announced that the internationally
renowned 2005 Life Time Fitness Triathlon is scheduled to take place
on Saturday, July 16, 2005, beginning at 8:00 a. Based upon past Life Time Fitness
Triathlon course results, along with results from a number of
international-distance events worldwide, this timing structure allows
the professional women to start ahead of the professional men by a
predetermined amount of time, resulting in a new and innovative
competition structure, and an exciting race to the finish.

snowshoeing wetsuits

These
partnerships continue to help meet the needs of Ironman athletes as well as
the active consumer. Thus, Ironman and PowerBar are a
natural fit for both brands' first-ever global sponsorship," said Andy
Giancola, Ironman Sponsorship and Licensing Manager.Ironmanlive. As of February 28, 2005, the Company operated 39
centers in eight states, including Arizona, Illinois, Indiana,
Michigan, Minnesota, Ohio, Texas and Virginia.

swimmers framesets

For more information on Ironman, log on to
http: //www.

trizilla kalifornia

Athletes training for Ironman and Ironman 70. triathlete legend Scott Tinley was one of
PowerBar 's first athlete product testers and sponsored athletes. Over the
past twenty years, thousands of triathletes worldwide have come to rely on
PowerBar's sports nutrition products for training and competition, including
2004 Ironman Triathlon World Champion Normann Stadler and three-time Ironman
Triathlon World Champion Peter Reid.05.
"Nike Shox technology continues to be a top-selling performance platform
in our stores," says Kevin Flynn, Finish Line's Senior Vice President of
Marketing . Finish Line is publicly traded on the NASDAQ National
Market under the symbol FINL and currently operates 625 Finish Line stores in
46 states and online.

Media Contact:
Elise Hasbrook
Corporate Communications Manager
317-899-1022 ext.
For more information on the 2005 Life Time Fitness Triathlon, to
register for the Event or learn more about the Company's official
triathlon training programs, please visit www.lifetimefitness.

multisports kalifornia

"Ironman and PowerBar are both synonymous with authenticity, excellence
and performance.
(CDT).

framesets sbr

S.3 events will make
PowerBar products a key component of their training regimen, as athletes
recognize the importance of training and racing with sports nutrition products
that deliver consistent results.S. Ironman athletes have used PowerBar as an integral part of
their training and race needs for years. Ironman has global reach with
more than 40 events worldwide. INDIANAPOLIS, The Finish Line, Inc.
With the Nike Shox Cog, runners are motivated to train faster and longer. To learn more about The Finish Line , visit
http://www., a leading designer and distributor of hockey equipment; Cole Haan (R),
which designs, markets, and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories and Exeter
Brands Group LLC, which designs and markets athletic footwear and apparel for
the value retail channel.5k swim, 40k bike and a 10k run - on a beautiful course
through the Twin Cities.com

About Life Time Fitness, Inc. (NYSE:LTM) operates distinctive and large
sports and athletic, professional fitness, family recreation and
resort/spa centers.

nytro trizilla

This
year's Ford Ironman World Championship will air on NBC on November 12 at
4:30 p.com/cgi-bin/prnh/20020603/FINISHLINELOGO )
The three 15-second spots called "MOTIVATION" feature the new Nike Shox
Cog running shoes -- the newest in the Nike Shox running series. That's why
"MOTIVATION" depicts three runners on separate treadmills with various
scenarios projecting behind them. LIFE TIME FITNESS and EXPERIENCE
LIFE are registered trademarks of Life Time Fitness, Inc.

nytro sark

1-mile run totaling 70., the world's largest
food and beverage company.
During longer runs, for many runners mind over matter can be the key
motivating factor needed to make it to the finish line. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. The Event also will offer a short distance -
.4-mile swim, 15-mile bike and a three-mile run.
Participants in the 2004 Life Time Fitness Triathlon represented
40 states and 16 countries.

triathlete swimmers

com. The background scenarios include a male
runner on a treadmill with an ostrich chasing him, a female runner with ghost
eyes chasing her and another male runner with aliens coming after him. 6827
ehasbrook@finishline.m.

Online stores which cater to triathlon, multi-sport athletes.

kalifornia kick

POWERBAR(R) PERFORMANCE energy bars and POWERBAR(R) POWERGEL(R )
energy gels, endorsed as Official Products of Ironman, will be on-course at
more than 40 Ironman events in more than 17 countries each year to deliver
essential sports nutrition to Ironman competitors .
(Logo: http://www. 2004 Olympic silver medalist, Loretta
Harrop of Australia, was the first -place finisher with a time of
1:57:58, beating the top male finisher, Craig Walton of Australia, by
2:44.

triathletes biathlon

3 series, and the
Ford Ironman World Championship.
"Nike is excited to launch the Nike Shox Cog ad campaign which offers
humorous yet extraordinary scenarios that runners can relate to," says Jenna
Fallon, Nike Account Brand Manager.

athlete framesets

PowerBar is owned by Nestle S.24. Wholly
owned Nike subsidiaries include Converse Inc.

danskin sbr

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)