(1)

-- Americans plan to spend an average of $211 on Apparel gifts this
holiday season.(1)

-- An additional 31% of shoppers will finish their gift buying two weeks
before the holiday .

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com) is the leading publisher
of entertainment industry directories ("Hollywood Creative Directory ,"
"Hollywood Representation Directory," "Hollywood Distributors Directory,"
"Hollywood Music Industry Directory," "Blu-Book Production Directory," "The
Studio Report: Film Development"), and the online subscription database. DMA
provides the following statistics about how much people are spending , what
they are buying, and how they will do their shopping this season. Forty-six percent wait until the final week to
complete their shopping, with 23% finishing the day before the
holiday.

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Film
development is one of the most important yet guarded aspects of the filmmaking
process. Baseline is a division of Hollywood Media Corp.shopthenet.

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Hollywood Creative Directory (http://www.com) is the premier licensor and
syndicator of film and TV entertainment data and associated applications to
professionals in the film, television, media and financial sectors . Other popular items
purchased on the Web: Apparel (48%), Travel Services/Airline Tickets
(47%), Gifts (44%), Electronics/Computers (43%), Tickets/Sports +
Entertainment (33%), Toys + Games (31%), Home Decor or Furniture
(21%), Sporting Goods (19%), Flowers (16%), Pet Supplies (10%), Food
(7%), and Gardening Supplies (6%).(1)

-- Men are more likely to procrastinate, with 51% finishing their
shopping the final week compared to 41% of women.

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Hollywood Creative Directory and Baseline StudioSystems Launch New Film Development Directory

"The Studio Report: Film Development" costs $39.(1)

-- Men plan to spend $1,515 on gifts, while women plan to spend
$1,240.org.

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, Hollywood Creative Directory,
publisher of "the phone books to Hollywood," and Baseline StudioSystems,
licensor of film and TV entertainment data and applications, have collaborated
to publish the first film development directory of its kind , "The Studio
Report: Film Development" (ISBN 1-92893-649-0).
The release of "The Studio Report: Film Development" represents the first
time in Baseline's 25-year history that its feature film development
information has appeared in print. Our hope is that 'The Studio Report' extends the availability of
this information to working professionals who normally can't readily access
it."
The directory's main body consists of an alphabetical listing of all
in-development projects that moved forward within the previous four months.

Baseline StudioSystems (http://www.

(1) Opinion Research Corporation survey for the Direct Marketing
Association, September 15 -17, 2005
(2) Direct Marketing Association. "US Direct Marketing Today: Economic
Impact 2005"
(3) Direct Marketing Association.

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Other reasons for
shopping from home or office include variety (36 percent), to save
money (34 percent), and customer service (20 percent).

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com/800-815-0503) and
performing arts bookstores in both New York and Los Angeles.(1 )

How much will they spend?

-- American adults plan to spend a total of $299 billion on holiday
gifts in 2005 - an average of $1,373 per person.

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(4)

When do they shop?

-- Twenty percent of shoppers plan to buy all of their holiday gifts
before Thanksgiving .

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(2)

-- The average catalog shopper spent $142 per order in 2004, and
purchased an average of four items per order.(4)

-- Books/Music/Videos are the most popular online purchases, with 55% of
online shoppers buying these items on the Web. "The DMA 2005 Multichannel Marketing
Report"
(4) Opinion Research Corporation survey for the Direct Marketing
Association, October 6-8, 2005

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Who is buying?

-- More than two-thirds of Americans - 70% - shop from home, buying from
catalogs , over the Internet, over the phone, or through the mail.(1)

-- Ninety-seven percent of Americans plan to shop for holiday gifts in
2005. Other popular catalog purchases include Gifts (40 %),
Books/Music/Videos (37%), Home Decor or Furniture (26%), Toys + Games
(24% ), Electronics (23%), Sporting Goods (21%), Gardening Supplies
(14%), Food (12%), Flowers (12%), and Pet Supplies (11%).

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HOLLYWOOD, Calif." "'The Studio Report: Film Development'
directory will give those involved in the creation, packaging and selling of
film projects the opportunity to strengthen their understanding of the
market's nuances and the tendencies of the major buyers . This directory, as a
companion to the Hollywood Creative Directory line of books, will make the
perfect tool for anyone who wants to stay on top of the film business. Other popular gifts include Food ($195),
Electronics/Computers ($187), General Gifts ($172), Toys + Games
($149), Home Decor or Furniture ($124), Books/Music/Videos ($101),
Sporting Goods ($63), Tickets for Sports/Entertainment ($60), Pet
Supplies ($47), Flowers ($35), and Gardening Supplies ($30).

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95 and is available
through the Hollywood Creative Directory (http://www.

com equipment

Hollywood Creative Directory is a division of the top news-gathering
organization, The Hollywood Reporter, and part of VNU Business Publications. Launched
over two decades ago as the first company of its kind online, Baseline
StudioSystems is the entertainment industry's most powerful and reliable
informational tool.(1) With the holiday shopping season underway, Americans are flocking to
catalogs, the Web , and stores to find items on their holiday gift lists.

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(3)

For additional information about holiday shopping, and more than 300 links
to catalog and online retailers, visit The DMA's consumer Web site,
http://www.

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women ice

"
Alex Amin, EVP of Baseline StudioSystems, sees the directory as "an
extension of our database for the professionals who use our products.
Subsequent sections sort information to highlight various aspects of the
projects and cross-reference indices round out the book.hcdonline.

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Baseline StudioSystems is one of the
largest and most comprehensive movie and entertainment information databases
used by all of Hollywood's major film studios and broadcast networks.hcdonline .
(Nasdaq: HOLL), a leading provider of news, information and ticketing covering
the entertainment and media industries.

Fun Facts for Holiday Shopping From the Direct Marketing Association

(1)

-- Consumers and businesses will spend $133 billion on catalog purchases
in 2005 , an increase from $126 billion last year.(2)

What do they buy?

-- Nearly two -thirds of catalog shoppers - 65% - buy apparel from
catalogs.(1)

Why do they shop from home or office?

-- Sixty-three percent of shoppers cite convenience as the reason they
shop via catalogs, the Internet, mail, or phone.

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"We're thrilled to partner with a formidable company such as Baseline
StudioSystems," said Matthew King, VP, Editorial Development + Strategic
Planning of "The Hollywood Reporter. NEW YORK, According to the Direct Marketing
Association (DMA), Americans plan to spend $299 billion on holiday gifts this
year.(1)

-- Seventy-two percent of women shop from the home or office, compared
to 66% of men .(3)

-- The Web will generate nearly $284 billion in sales of all products
and services in 2005, up from $243 billion in 2004.