Business Editors

CARSON, Calif. Those
interested in subscribing to the Video360 podcast can also find
links to the feed in the most popular podcast directories on the
Internet.

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"

About Rockwell Enterprises

Rockwell Enterprises is a leading publisher of knowledge-based
paper products.

Texas Instruments Introduces New Information Forums for Digital Video Community

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com/podcast .

This category is for sites that sell footbags (hackey sacks) online .

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Unlike other manufacturer's e-commerce web site which often
conflicts with its traditional sales channels, Rockwell has
implemented an innovative and patent pending "brick + click" approach
that seamlessly connects its "brick + mortar" storefronts with its
"point + click" transactional engine . New Video360 Blog and Podcast to Highlight Innovations in Digital Video,
Provide Interactive Medium for Industry Discussions

NEW YORK, The following was released today by
Texas Instruments:

WHAT: Texas Instruments Incorporated (NYSE: TXN) (TI) today launched
the Video360 Blog and Podcast, two new interactive forums about
the latest innovations in digital video.

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About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.

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In business for over 20 years, the company designs,
manufactures and markets collectible sports maps; regional, state,
city and local maps; visitor guides to points of interest, state parks
and beaches; and other educational items.
In addition to Semiconductor, the company's businesses include Sensors +
Controls, and Educational + Productivity Solutions.

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"We believe selling on-line can and should be complementary and
not adversary to the brick + mortar channels ," said Frank Giovinazzo,
President + CEO of Rockwell Enterprises. New episodes of the
Video360 Podcast will be available once a month.

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WHEN: The first Video360 Blog entries and the first episode of the
Video360 Podcast are available today.

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The Video360 Podcast is hosted by John Dixon, TI DSP marketing
manager.

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com ) of Carson, California, today
announces that it has expanded its web site to include on-line sale of
its products.

WHERE: The TI Video360 Blog and Podcast can be found on the Web at
http://www. More information is located on the World Wide Web at
http://www.

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"By involving and rewarding
the storefronts who carry our products in the promotion of our web
site , we can achieve better Internet traction.ti.

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rockwellenterprises. The Video360 Blog will
present recurring Web log entries from TI experts in digital
video on topics ranging from product development cycles to
identifying and exploring new markets.

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WHO: The first round of Video360 Blog entries includes postings from
Gene Frantz , TI principal fellow, as well as other members of
the TI leadership and technical team . Future blog entries will
become available on an ad hoc basis.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN.ti.

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----Rockwell
Enterprises (www . Upon the sale of one of
Rockwell's products, the customer is asked to register his/her
purchase on Rockwell's web site and provide the identity of the store
from which he/she has purchased the product. Subsequently, any future
on-line purchases of Rockwell products by the same customer will
entitle the registered store to receive a sales commission. The first episode of the
Video360 Podcast features a question and answer session about
the future of digital video with Greg Delagi, vice president of
TI's Worldwide Digital Signal Processing (DSP) Systems
operation, and Ray Simar, TI Fellow and senior DSP architect.

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Rockwell Enterprises Unifies E-commerce with Storefronts

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Both Video360 forums will include
comment posting areas for reader and listener participation.

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The Video360 Podcast,
available in audio-only and video versions, will feature
industry news, roundtable discussions, technology updates and
practical tips for anyone interested in the development of
digital video applications. TI is headquartered in
Dallas, Texas, and has manufacturing , design or sales operations in more than
25 countries.

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And by providing
storefront location search capability on our web site, we can increase
foot traffic to the stores who sell our products.

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com

TRADEMARKS
All trademarks and registered trademarks are the property of their
respective owners.

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