onroo.

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For the first time ever, the excitement of
traditional NCAA tournament bracket pools has been combined with popular
fantasy-style gaming in Onroo's Tip-off Challenge, now available for both
men's and women's college basketball at http://www. Onroo.
http://www.

This release was issued through Major Newswire
(http://www.

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About Onroo Entertainment , LLC
Through Onroo. We intentionally keep our entry fee high so that
we can offer a league where fewer players will compete for larger prizes.majornewswire.

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"Onroo.
"Even casual fans of college basketball and traditional bracket-style
games will find it very easy to get started in the Tip-off Challenge -- you
don't need to be a statistics expert or spend an hour a day playing our games
to have fun," says Korn.

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Door
prizes will be given away at the draft, including full -size autographed
helmets, jerseys, footballs and other sports memorabilia.

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Onroo portal partners and game sponsors leverage Onroo's unique, patent-
pending format to drive brand loyalty and awareness .

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com., Payday Sports is proud to
announce that its Second Annual High Stakes Fantasy Football League will hold
its live draft at the Tropicana Resort and Casino in Atlantic City on
September 10, 2005.

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com uses state-of-the-art technology to assist league
commissioners, and all participants can access their game any time from the
beginning of their game through the championships to make trades or check
their progress and game standings.

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Onroo's the Only True Fantasy Game in Town for College Sports

Onroo's Tip-off Challenge provides a revolutionary fantasy option for
participating college basketball fans who bid for exclusive ownership of teams
in an online auction in which each team is awarded to the highest bidder. "Our Tip-off Challenge game delivers a more strategic,
competitive environment than traditional bracket pools because every college
basketball game becomes a direct head-to-head matchup between 2 players in the
same league -- every outcome is significant and you don't have everyone riding
on the same Final Four picks," adds Korn.
Dave Cella, President of Payday Sports said, "Our goal at Payday Sports is
simple: we intend to become the first fantasy football league to award a One
Million Dollar Grand Prize.

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Onroo.com, Onroo Entertainment, LLC operates a complete range of
fantasy sports and reality-TV entertainment games using a unique format.com.

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com will continue its focus on college sports fantasy games by
releasing a college football fantasy game in August 2005.com has been solely developed and presented by Onroo
Entertainment, LLC and neither the website nor Onroo Entertainment, LLC is in
any way authorized by or otherwise affiliated or connected with CBS, FOX, ABC,
NBC, The WB, UPN, MTV, the NCAA, the NBA, NASCAR, the PGA, MLB, or any other
network, station affiliate, or broadcasting sponsor, or any sports
organization or affiliate thereof .

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com

LOS ANGELES, Onroo. Players can set up private
games to compete directly with their families and friends or join public
games.

All trademarks and names used in this press release and at
http://www.onroo.

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com.

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Tip-off Challenge Fantasy Games Launched at Onroo .
Unlike traditional bracket-style games that do not begin until the NCAA
tournament field is announced, players can start their own Tip-off Challenge
games immediately, bringing the NCAA conference tournaments into play and
lasting through the championships.

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com are property of their respective owner.

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The "Tip-off Challenge" is the first
collegiate sports fantasy game of its kind that is widely available to the
public.onroo. To start your own Onroo
tournament, visit http: //www. To find out more about advertising or
licensing opportunities, send inquiries to media@onroo .

Prizes will be
even larger in this league with more teams participating.

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Owners earn points as their teams advance in the NCAA tournament and the
Onrooligan finishing with the most points wins.
Onroo is marketing its Tip-off Challenge games to a national consumer
audience , and the Company expects to capitalize on the growing number of
consumers participating in online NCAA tournament games -- several million
entries were recorded for bracket games during the 2004 NCAA Tournament.paydaysports.

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com."

To start your own NCAA Tip-off Challenge tournament, visit
http://www.
To reserve a spot for a team in either league, or for additional
information regarding rules, prizes, or room reservations at the Tropicana,
please call (800) 393-1520 or visit http://www.

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onroo.com)

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com officially launched its
"Tip-off Challenge" game for the Men 's NCAA College Basketball tournament,
filling a niche that has gone untouched in the fantasy gaming industry until
now -- collegiate sports.

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com is the only online vendor with fantasy game offerings for the
men's and women's NCAA tournaments," says Kirsten Korn, spokesperson for Onroo
Entertainment , LLC.com. Eighty-Four Teams Will Compete for Over $200,000 in Prizes

ATLANTIC CITY , N."
The $3,600 entry fee -- which may be split among any number of players per
team -- will include participation for two players in all draft day
activities, as well as breakfast, lunch, Payday Sports golf shirts for the
team representatives and, most importantly, a shot at the $100,000 Grand
Prize.

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"Once people start outbidding each other in the
auction, their competitive instincts take over and the game comes naturally.onroo.

High Stakes Fantasy Football Tournament to Hold Live Draft at the Tropicana

Eighty-four teams -- with only 30 spots still open
through will compete for a $100,000 Grand Prize with
seventy-three prizes, valued at over $200,000, to be awarded in all.
Payday Sports is also sponsoring an online salary-cap league with a $100
entry fee and a minimum payout of $5,500 with only 50 teams.