Under terms of the multi-year deal, Kanoodle will
provide sponsored links on both the content pages and search results pages of
each site. Among
major professional sports, NASCAR ranks number one in corporate involvement
and per-event attendance, and is the second highest-rated regular-season sport
on television. The DEMO conferences have earned their reputation for
consistently identifying tomorrow's cutting-edge technologies and have served
as launch pad events for companies such as Palm , E*Trade, Handspring, and U., SKI + Company, agency of record
for General Motors Racing, announced today a new licensing agreement with
Nielsen Sports for their new innovative service, Sponsorship Scorecard(TM)."
Added David Pettit, General Manager of Business Development for General
Motors Racing: "We look forward to incorporating the results of this SKI +
Company/Nielsen relationship into greater return-on-investment indexing to
show true audited numbers for the media success relative to our clients.nielsensports.

Includes sites whose main focus is to offer classified listings of sporting goods or products.

is focus

, a Time Warner
company, has selected Kanoodle as the exclusive provider of sponsored links on
NASCAR."
"Kanoodle's unique approach to ensuring relevancy and its experience
working with some of the largest and highest-quality sites on the Internet
makes them uniquely qualified to be our sponsored links partner," said Drew
Reifenberger, executive vice president of Turner Sports Interactive."
Kanoodle is the only sponsored links provider to offer advertisers
separate solutions for targeting their campaigns to content pages or to search
pages. Kanoodle's content targeted sponsored links product for publishers
seamlessly integrates Kanoodle's advertiser products , ContextTarget(tm),
LocalTarget(tm) and BehaviorTarget(tm), to achieve a high return for partners .
NASCAR., DEMO@15 Station #47,
LiveDeal(TM) (http://www. LiveDeal manages the listings and
the e-commerce transactions on the back-end. Buyers can
browse or search for items using LiveDeal's easy-to-use Web interface, seeing
what's available locally first and nationwide second."
SKI Motorsports, the Charlotte, N. The company employs
38,000 people.

sporting main

kanoodle. Innovative New Web Service Enables Bloggers and Web Publishers
To Add Local + Category-Based Classifieds in Seconds and Generate New Revenue
Stream

SCOTTSDALE, Ariz.

-based independent affiliate of SKI +
Company, campaigns the #30 Chevrolet car that officially began competing in
the NASCAR Busch Series at Las Vegas and Atlanta last month.

karting sports

For more
information , please visit the VNU website at http://www.

whose racing

COM and PGA.COM, Turner Sports Interactive is the
exclusive producer of PGA. It requires no coding
and takes only seconds to set up. Local AdWiz taps RSS technology or XML
readers to continually update its listings with new items, ensuring fresh
content on a by-the-minute basis.com/. It's about your ability to generate equivalized and audited
audience impressions for your sponsor partners. With that, I can't think of a
more powerful, credible and proven brand than Nielsen to help deliver the most
accurate assessment of how we are performing in the media on behalf of our
sponsors," said Chris Lencheski, president and CEO of Bethlehem-based SKI +
Company . "We are proud to be the first major motorsports client of
Sponsorship Scorecard(TM) and look forward to maximizing the ROI (return on
investment) index for our valuable sponsors, which include our own SKI
Motorsports NASCAR Busch Series team.

main focus

com.COM and PGA. "We look
forward to providing our audiences with access to Kanoodle's sponsored links
as a valuable resource to complement their experience on our sites.
Kanoodle's keyword targeted sponsored links product KeywordTarget(tm) uses
simple, keyword searches to allow advertisers to connect with customers.com, the InfoSpace search properties and Kanoodle. In 2003, NASCAR.livedeal. The patent-
pending Local AdWiz is the world's first local person-to-person advertising
distribution network that turns any website or blog into a unique and
localized classifieds site in seconds.
With the easy-to-use Local AdWiz, Web publishers get real-time feeds of
relevant local and category-based classified items in categories ranging from
cars to electronics to games to antiques. For more
information on the DEMO conferences, visit http://www.C.

cycling classifieds

com.COM, Major
League Baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball, college
football, professional golf and PGA.
"The potential of Local AdWiz is extremely powerful ," observed Chris
Shipley, executive producer of the DEMO Conferences. As local content becomes
increasingly valuable to distributed national organizations, Local AdWiz will
have a significant role to play as a highly-localized, yet distributed
platform. LiveDeal. BETHLEHEM, Pa."

About SKI + Company
SKI + Company is the official agency of record for the development of new
business partnerships with GM-branded teams in competition in the NASCAR
Craftsman Truck Series, IRL IndyCar Series, National Hot Rod Association,
Sports Car Club of America, Grand American Rolex Sports Car Series, American
Le Mans Series, and the 24 Hours of Le Mans.

classifieds or

The addition of these properties is a significant extension to the
Kanoodle network, creating new marketing opportunities for Kanoodle 's
advertisers. "This partnership with Turner Sports Interactive is another example
of Kanoodle 's commitment to providing advertisers with quality, highly-
relevant sponsored links on the Web's foremost content and search
destinations., a Time Warner company, presents some of the best and
most popular sporting events worldwide and is a leader in televised sports
programming. I'm delighted to introduce the LiveDeal Local AdWiz to the public
at DEMO@15!"

About Demo@15!
The annual DEMO conferences focus on emerging technologies and new
products, which are hand-selected from across the spectrum of the technology
marketplace. NASCAR Nextel
Cup regular Scott Riggs and two-time NASCAR Craftsman Truck Series champion
Ron Hornaday have been slated to drive Chevrolet 's car during its eight-race
commitment in 2005.

classified motorsports

"The NASCAR.

For more information on Kanoodle, please visit http://www.com, CNET's
Search.com), the leading online marketplace for
buying and selling goods locally, today debuted at DEMO@15! the LiveDeal Local
AdWiz (beta tested under the name LiveDeal Listings Creator). With
Local AdWiz going live February 15 on LiveDeal.com , bloggers and Web
publishers now can tap into a grassroots network of person-to-person buying
and selling to connect interested parties and generate positive cash flow. Whenever an item is sold through
a blog or other website, the site publisher earns a share in the transaction.
Local AdWiz is Web-based and fully customizable.
"We are pleased to be supporting the motorsports industry with SKI
Motorsports," said Ron Schneier, General Manager, Nielsen Sports. "GM
Motorsports properties initiative to utilize our new service demonstrates
their leadership and innovation in the motorsports industry.

goods listings

Turner Sports Interactive Selects Kanoodle to Provide Sponsored Links on NASCAR.COM and PGA .com

They acquired the PGA's interactive rights in
June 2002 and immediately assumed exclusive production of PGA.

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) has a broad
reach with 1,800 racing events in 36 states at more than 110 tracks. Local AdWiz pulls from LiveDeal.
"While RSS has been used in the news and information business via
syndication, its application to the trading of goods and services is just
beginning with the LiveDeal Local AdWiz," said LiveDeal's VP of Business
Development, Steve Harmon. "What intrigues me most
about Local AdWiz is its ability to standardize through one central platform a
process for efficiently distributing goods and information deep within the
wildly varied and niche environment of the Web .
"Success in racing at the highest levels is about more than performance on
the track.vnu .

auto whose

Kanoodle gives advertisers the control and transparency necessary to
unlock the value of sponsored links by allowing advertisers to use separate
creative and to bid, buy and measure each product uniquely. Along with NASCAR.

Media Contact (on site at DEMO):
Sue Parente
Tier One Partners
508-566-5861 (cell)
781-642-7788 (office)
sparente@tieronepr .com

For more information about Nielsen Sports and Sponsorship Scorecard(TM)
please visit http://www.

focus main

Advertisers buying Kanoodle's ContextTarget(tm) and
BehaviorTarget(tm) listings may now appear on the editorial and story pages of
NASCAR.com, USATODAY.

About LiveDeal
With a management team hailing from eBay and other pioneering Internet
companies, LiveDeal is a local online marketplace that combines the next-
generation classifieds, yellow pages and e-commerce into one user-friendly
solution.com

Additional Media Contact:
Marian Hughes
Tier One Partners
708/246-0083
mhughes@tieronepr.

shopping goods

com sites attract two of the most highly coveted
audiences for marketers and Kanoodle is proud to be able to offer them
exclusively to our advertisers," said Lance Podell, Chief Executive Officer of
Kanoodle.

LiveDeal also serves
the national market for sellers looking for a more cost-effective marketplace
to list multiple items for sale with a single click and without the burden of
listing fees.com

8 billion in 2004.

classified racing

com, while advertisers buying Kanoodle's KeywordTarget(tm)
listings may appear on the search results pages of these sites. Kanoodle was
founded in 1999 and has offices in Buffalo , NY and New York City. Sponsorship Scorecard(TM) verifies and provides the
currency for sponsored placed media for all televised sporting events
including NASCAR. Total revenues amounted to EUR 3 .

sites listings

Turner Sports, Inc.
Robotics, helping them to secure venture funding, establish critical business
relationships, and influence early adopters.demo.com.

or products

"The LiveDeal Local AdWiz brings valuable local content and a revenue
stream to millions of bloggers and Web publishers serving the emerging local
online marketplace," said Rajesh Navar, founder and CEO of LiveDeal. VNU is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands, and New York. VNU is
listed on the Euronext Amsterdam (ASE: VNU) stock exchange.

whose motorsports

COM is one of the fastest growing sports sites on the Web, consistently
ranking among the top three sport sites on the Internet.com is ideal for trading hard-to-ship items such as
automobiles, furniture, pets, appliances, real estate and other "try before
you buy" items, eliminating shipping costs and reducing fraud.

Sponsorship Scorecard(TM) Gets Green Flag in Partnership Agreement Between SKI + Company and Nielsen Sports

com

shopping classified

Leading Sports Programmer Chooses Kanoodle as Exclusive Provider of Content
Targeted and Keyword Targeted Sponsored Links

NEW YORK, Kanoodle, a leading provider of
sponsored links for content and search results pages, today announces that
Turner Sports Interactive, a division of Turner Sports, Inc. Kanoodle's products --
ContextTarget(tm) for context-targeted sponsored links, BehaviorTarget (tm) for
behavioral-targeted sponsored links and KeywordTarget(tm) for search-targeted
sponsored links, -- are distributed on networks of high quality search and
content providers, including MarketWatch .COM in January 2001.com.
The partnership will employ the sponsorship verification and measurement
product -- Sponsorship Scorecard(TM) -- as part of its ongoing efforts to
maximize the investments behind its racing program with General Motors
Motorsports properties.

About Nielsen Sports
Nielsen Sports is a unit of global information and media company VNU,
which features leading market positions and recognized brands in marketing
information (ACNielsen), media measurement and information (Nielsen Media
Research) and business information (Billboard, The Hollywood Reporter ,
Computing, Intermediair).

offer focus

COM and PGA.com.

About Turner Sports Interactive
Turner Sports Interactive acquired all of NASCAR's interactive rights in
October 2000 and became the exclusive producer of NASCAR.COM
was awarded an Emmy(R) by the National Television Academy for its PitCommand
application.

listings cycling

LiveDeal(TM) Debuts Local AdWiz World's First Grassroots Classifieds Network at DEMO@15 !

com's
more than 100,000 local classified listings across multiple categories and
enables them to be republished on any website with just a few clicks.S. Each DEMO conference features
approximately 70 new companies, products and technologies. For more information, visit http://www.

sporting karting

About Kanoodle
Kanoodle provides advertisers an unparalleled opportunity to leverage
text-based , cost-per-click sponsored links to reach their customers on the
Web's search engines and content destinations.com, MSNBC.com. With events airing on three networks -- TBS, TNT and Turner
South - Turner Sports' line-up includes the NBA, NASCAR and NASCAR.com.livedeal.