for their continued support and the great work
we are able to do with them to support the Boston running community.com ., a leading designer and distributor of hockey equipment; Cole Haan, a
leading designer and marketer of luxury shoes, handbags, accessories and
coats; Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic footwear and
apparel for the value retail channel .

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adidas America is a subsidiary of adidas-Salomon AG, a corporation
that also includes sports brands Salomon, TaylorMade, Bonfire and Mavic. The Sportsman's
Guide will be presenting Tuesday morning , September 27th.

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5
billion today.

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A.234.

PRESS RELEASE On the Street on the Pitch Nike Is Realizing Its Goal of Becoming the World's Leading Soccer Brand

basketballs personally

A., The Sportsman's
Guide, Inc. The Company 's
Web sites include http://www.bargainoutfitters.
Unique designs for each uniform, such as numbers , colors, collars and
detailing, are inspired by that country's soccer heritage. Other key product
innovation is reflected in the fastest boot, Nike's Mercurial Vapor III,
and the Tiempo and Total 90 boots, as well as the Mercurial and Aerow Total
90 balls.

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adidas enters its 17th year as the Official Footwear and Apparel Outfitter
of the Boston Marathon. (Nasdaq: SGDE) today announced that its President and Chief
Executive Officer, Gregory R.

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Special
Guest Grete Waitz will draw two names from a pool of 20 randomly selected
participants of the 2005 Boston Marathon.
adidas is a global designer, developer and marketer of athletic footwear,
apparel and accessories with the mission to be the leading sports brand in the
world. PAUL, Minn.
OLYMPIC STADIUM -- In the heart of the stadium where
the title of the world's best soccer team will be determined this summer ,
NIKE today unveiled national team uniforms, displayed the breadth and depth
of its most innovative soccer product line ever and highlighted its growth
momentum in becoming the leading soccer brand , dedicated to the joy of
playing the world's most beautiful game.newswire1.

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com and
http://www . Our
products, our players and our global brand leadership reflect that., which designs, markets and
distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey
Inc.

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Martyn Brewer, the adidas Sport Marketing Director said: "The sponsorship
of the official race bibs is an important step for us to further strengthen
and expand our investment in the Boston Marathon. The event is one of eight major marathons that make up
the adidas Marathon Series and the only one adidas sponsors in the US.

Each of the eight teams was represented by a player wearing the home
uniform of their country: Adriano for Brazil; Marco Bresciano for
Australia; Dado Prso for Croatia; Ruud van Nistelrooy for Holland; JS Park
for Korea; Jared Borgetti for Mexico; Luis Figo for Portugal; and DaMarcus
Beasley for the United States. Wholly
owned Nike subsidiaries include Converse Inc .

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I would like to use this
opportunity to thank the B. The new uniforms use the
innovative Nike Sphere Dry apparel technology to keep players cool on the
pitch.

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PORTLAND, Ore.

Simultaneously to the global unveiling in Berlin, Nike held events in
Mexico City, Rio de Janeiro, Seoul, Amsterdam and Lisbon to present
national team uniforms to the fans and other media in those countries., based in Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities .

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The deal is effective as of this year and will be officially announced at the
Champions Breakfast over Marathon weekend in Boston.

For more information, please contact:

Kelly Olmstead
adidas America
Public Relations
(work) 971.

The Sportsman's Guide Management to Present at New York Investment Conference Tuesday September 27 2005

"Nike soccer is about the joy of playing. "We
have great momentum.

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A."

Denson highlighted Nike's dramatic growth in soccer in just over a decade,
from roughly a $40 million business in 1994 to one that is approaching $1.

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A.tgw. We are confident that Nike product
innovation and our connection to players and consumers will continue to
drive significant growth.

courts sponsorships

and BOSTON, adidas and the Boston
Athletic Association (B. Relay Challenge.

NIKE, Inc.

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The Company sells through both Internet Web sites and catalogs .

"Great soccer is inspiring, on the street and in the stadium, and Nike is
in Berlin today to celebrate brilliant football," Charlie Denson, president
of the Nike brand, said at the global event, which was attended by media
from all over the world. This year Nike expects to sell a record 23 million pair of
soccer footwear, more than 10 million balls and more than two million of
the team replica uniforms unveiled at the Berlin event.

Nike Sphere Dry is just one example of product innovation across Nike's
footwear, apparel and equipment product lines for soccer.

vitale beneficial

CONTACT: William P.605.

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As part of the contest, these two
winners will be treated as "honorary athletes" for a year including complete
gear provided by adidas and a trip to the USA Track + Field Championship in
July. Binkley, and its Executive Vice President and
Chief Financial Officer, Charles B.

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A.) will announce a new sponsorship deal that allows
adidas to display its logo on the official race bibs of the Boston Marathon.8788

"We have had a number of opportunities to present to investors this fall
and have been very pleased by the interest and the response," Binkley
commented ."

The focal point of the Berlin event was Nike's unveiling of national team
uniforms for the eight Nike-sponsored teams competing in the World Cup,
including title holder Brazil, as well as Australia, Croatia, Holland,
Korea, Mexico, Portugal and the United States.

About NIKE, Inc .

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adidas and the Boston Athletic Association Announce Sponsorship of Boston Marathon Race Bibs

2461
(mobile) 503. Lingen, will be presenting at the Thomas
Weisel Partners 2005 Consumer Conference to be held on September 26th and
September 27th at the Mandarin Oriental Hotel in New York.

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"This sponsorship is yet another example of the successful partnership
between the Boston Athletic Association and adidas and we are very excited to
add it to the long list of our joint ventures, " said Guy Morse, Executive
Director of the Boston Athletic Association.A."
Following the announcement , the two sponsorship partners will hold the
"adidas Athlete for a Year" contest at the B.

"Nike soccer represents one of our top three businesses today, an
incredible achievement from where we started in 1994," Denson said.

returning courts

475.
The Sportsman's Guide is an Internet and catalog retailer offering
value-priced outdoor gear and general merchandise, with a special emphasis on
outdoor clothing, outdoor equipment, golf apparel and equipment and footwear. In the past four years, we have more than doubled
Nike's soccer business worldwide, and we have established brand leadership
in the hearts and minds of consumers. Nike worked with each federation on the development of the uniforms .

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