At Home with Chris Madden Celebrating Madden's Design Philosophy to Hit
Newsstands on May 3

NEW YORK, and her 16 books
including the best-selling "A Room of Her Own: Women 's Personal Spaces," now
in its eleventh printing (published by Clarkson Potter/Publishers).

equipment media

(1)

-- Seventy-two percent of women shop from the home or office, compared
to 66% of men.(3)

For additional information about holiday shopping, and more than 300 links
to catalog and online retailers, visit The DMA's consumer Web site,
http://www.S.

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(1)

-- Americans plan to spend an average of $211 on Apparel gifts this
holiday season.

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S.,
Inc .A.

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Her latest
collection, the Chris Madden for JC Penney Home Collection, was introduced in
May 2004, and is the company's largest home furnishings launch in its 100-year
history and includes designs for every room of the house.com

books those

(1)

-- Men are more likely to procrastinate, with 51% finishing their
shopping the final week compared to 41% of women.

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At Home With Chris Madden Is Chosen as the Title of the New Hachette Filipacchi Media U.S. Magazine

The Hachette web site
address is http://www.

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(1)

-- Ninety-seven percent of Americans plan to shop for holiday gifts in
2005.

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Other popular items
purchased on the Web: Apparel (48 %), Travel Services/Airline Tickets
(47%), Gifts (44%), Electronics/Computers (43%), Tickets /Sports +
Entertainment (33%), Toys + Games (31%), Home Decor or Furniture
(21 %), Sporting Goods (19%), Flowers (16%), Pet Supplies (10%), Food
(7%), and Gardening Supplies (6%). "The DMA 2005 Multichannel Marketing
Report"
(4) Opinion Research Corporation survey for the Direct Marketing
Association, October 6-8, 2005

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(1) With the holiday shopping season underway, Americans are flocking to
catalogs, the Web, and stores to find items on their holiday gift lists., is the New York-headquartered subsidiary of Hachette Filipacchi Medias
S .

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NEW YORK, According to the Direct Marketing
Association (DMA), Americans plan to spend $299 billion on holiday gifts this
year.

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DMA
provides the following statistics about how much people are spending, what
they are buying, and how they will do their shopping this season.(1)

-- Men plan to spend $1,515 on gifts, while women plan to spend
$1,240.(3)

-- The Web will generate nearly $284 billion in sales of all products
and services in 2005 , up from $243 billion in 2004.hfmus.

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(2)

What do they buy?

-- Nearly two-thirds of catalog shoppers - 65% - buy apparel from
catalogs.

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Hachette Filipacchi Media U.

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Other popular catalog purchases include Gifts (40%),
Books/Music/Videos (37%), Home Decor or Furniture (26%), Toys + Games
(24%), Electronics (23%), Sporting Goods (21%), Gardening Supplies
(14%), Food (12%), Flowers (12%), and Pet Supplies (11%).(1)

-- An additional 31 % of shoppers will finish their gift buying two weeks
before the holiday.

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(1)

How much will they spend?

-- American adults plan to spend a total of $299 billion on holiday
gifts in 2005 - an average of $1,373 per person.shopthenet. through its more
than 20 titles which also include American Photo, Boating, Car and Driver,
Cycle World, ELLE, ELLE Decor, ELLEgirl , Flying, For Me, Home, Metropolitan
Home, Popular Photography + Imaging, Premiere, Road + Track, Road + Track Road
Gear, Road + Track Speed, Sound + Vision, Woman's Day and Woman's Day Special
Interest Publications such as, Kitchens + Baths, Home Remodeling + Makeovers,
and Budget Decorating Ideas ., a wholly owned subsidiary of Lagardere SCA.

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Fun Facts for Holiday Shopping From the Direct Marketing Association

Forty-six percent wait until the final week to
complete their shopping, with 23% finishing the day before the
holiday. Chris Madden has
recently been named spokesperson for The Partnership for the Homeless and its
Furnish-A-Future program, the largest furniture bank in the country.

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(1) Opinion Research Corporation survey for the Direct Marketing
Association, September 15-17, 2005
(2) Direct Marketing Association.

About Hachette Filipacchi Media U.

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"US Direct Marketing Today: Economic
Impact 2005"
(3) Direct Marketing Association.
Hachette reaches nearly 50 million readers in the U.

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(4)

When do they shop?

-- Twenty percent of shoppers plan to buy all of their holiday gifts
before Thanksgiving. Other reasons for
shopping from home or office include variety (36 percent), to save
money (34 percent), and customer service (20 percent).

instruction those

(1)

-- Consumers and businesses will spend $133 billion on catalog purchases
in 2005, an increase from $126 billion last year.(1)

Why do they shop from home or office?

-- Sixty -three percent of shoppers cite convenience as the reason they
shop via catalogs, the Internet , mail, or phone.org.

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Who is buying?

-- More than two-thirds of Americans - 70% - shop from home, buying from
catalogs, over the Internet, over the phone, or through the mail .(4)

-- Books/Music/Videos are the most popular online purchases, with 55% of
online shoppers buying these items on the Web. In addition to the magazines, Hachette includes
book and custom publishing, integrated marketing, database and market
research, as well as Hachette Enterprises .S.

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Other popular gifts include Food ($195),
Electronics/Computers ($187), General Gifts ($172), Toys + Games
($149), Home Decor or Furniture ($124), Books/Music/Videos ($101),
Sporting Goods ($63), Tickets for Sports/Entertainment ($60), Pet
Supplies ($47), Flowers ($35), and Gardening Supplies ($30).(2)

-- The average catalog shopper spent $142 per order in 2004, and
purchased an average of four items per order.

This category list those web pages which specialize in the
retail sale of baseball related merchandize.

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