com

x q

By contrast, the same search done using the Endeca solution will present
the shopper with refinement options like "category" (books, baseball cards,
jerseys, photos, etc.
Powering the largest and most heavily trafficked online stores on the Web,
Endeca InFront is used by more of the top 100 online retailers than all
competing commercial solutions combined.com.

will collectible

Birthday Express Receives 2006 Party Retailer of the Year Award

The company currently operates three brands: Birthday
Express, which markets children's party products; Storybook Heirlooms, which
offers girls' special occasion apparel and accessories; and Costume Express,
which markets costumes and accessories. "Endeca's system will allow us to showcase our data dominance and create
a rich and entertaining buying experience for collectors.com.

specialize production

Colorful and easy to navigate, it showcases over 150 children's
birthday party themes, more than 50 of which are exclusive to Birthday
Express. Beckett,
considered the world's most trusted source in collecting, currently publishes
14 magazines. New service helps dealers source merchandise, expand inventory

COLUMBUS, Ohio, Antique and collectible dealers
interested in selling and sourcing quality merchandise at wholesale prices now
have a fast, easy tool to use.

retailers variety

The
company's goal is to help busy parents celebrate the special moments in their
lives .beckett.

shopping theme

For more information, please visit CelebrateExpress.
"Beckett is serious about continuing to extend its undisputed leadership
online.
GoAntiques.com. GoAntiques.

found production

Beckett operates Beckett .

antique will

com.

Beckett.com Teams With Endeca to Provide State-of-the-Art Search Engine; Improvements Will Make Shopping at Beckett.com Easier and More Fun

DALLAS, Beckett Media today announced it has
reached an agreement with Cambridge, Mass.),
automatic spell suggestion/correction, category matches, product browsers and
more -- giving Beckett Media shoppers the tools to quickly explore and find
desirable memorabilia, from autographed photos to vintage baseball cards to
game-worn jerseys and more.com customers the most
accurate and satisfying search experience for online shopping today.com.

production collectibles

More
information: info@endeca.
"Buyers and sellers interested in a better way to source merchandise and
who deal in wholesale pricing will appreciate the efficiency, depth and scope
of Wholesale Channel," said Jim Kamnikar, president and chief executive
officer of GoAntiques.com international distribution network
that includes Yahoo! Shopping, AOL Shopping, Google and BobVila. Visit GoAntiques.

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The company utilizes its branded Web
sites, BirthdayExpress.com, complemented
by branded catalogs to offer products as complete coordinated solutions.-based Endeca (http://endeca.beckett .

retailers type

Taking this "guided" approach, the
collector can quickly and easily navigate to a small subset of the most
desirable products with a few simple clicks of the mouse.com, TJX, Walgreens and Walmart .
- Retail and live auction venues with exposure to millions of potential
buyers through eBay.

antiques will

The site also offers cake supplies and
recipes, and even dress-up costumes to round out the celebration.

merchandise object

Because in addition to products, it offers
extensive party planning information for each theme, including decorating
tips, menus, games and activities.

About Celebrate Express , Inc.

production specialize

They'll also find a wide selection of
theme-specific activities and crafts, personalized banners , piqatas, favors
and toys.com, Storybook."
The Endeca InFront solution will offer Beckett .

ABOUT BECKETT MEDIA
Based in Dallas, Beckett Media LP, an Apprise Media company, is the
leading publisher of sports and specialty market collectible products in the
U.

x items

com is well known to busy parents as a comprehensive
"party solutions" destination. By choosing Endeca, we have partnered with the 'best of the best'
when it comes to e-commerce technology," said Peter Gudmundsson , Beckett Media
CEO. Collectors are either forced to manually
browse through the hundreds of products or provide additional search terms to
narrow the list."
Wholesale Channel is an exclusive service to members of GoAntiques.com membership also includes:
- Exposure of inventory to millions of collectors and antiques
enthusiasts on the GoAntiques.

specialize sub

Magazine, which recognized outstanding partyware retailers at
an awards banquet on March 10, 2006. To make shopping easy, customers have the option to purchase a
variety of pre-assorted party packs.
Celebrate Express is a leading online retailer of celebration products
serving families.
The new technology will be up and running on Beckett.com, Barnes + Noble,
Circuit City, CompUSA, Eddie Bauer, The Home Depot, Kmart , PETCO,
Overstock.com ) and is the
premier publisher of monthly sports collectibles magazines .
Antique wholesalers will find Wholesale Channel particularly effective at
promoting wholesale price visibility exclusively to qualified dealers.

Retailers of antique and vintage collectible items that do not specialize in a single object type or theme are listed in this category.

will collectible

The Birthday Express Web site merits award-winning recognition for several
reasons.com and CostumeExpress.com for "Babe Ruth" yields 4,256 listings -- with over
50 individual products on each page.), price range ($10-20, $20-50, $50-100, >$100), teams
(Red Sox, Yankees, Braves) and more.S.com .
Wholesale Channel from GoAntiques. "It's fast, easy to use and exposes antique
professionals to a wide assortment of merchandise.
GoAntiques offers more than 300,000 items from over 1,700 dealers in 24
countries .

Dealers selling a variety of new production collectibles will be found in the New Collectibles sub -category.

items shopping

BirthdayExpress.
Often called "searchandizing" this compelling feature complements search
results and page content by promoting specific items based on search terms,
navigation path/refinements, user profile, time of year, and more. Endeca is a private company headquartered in Cambridge, MA.
Through Wholesale Channel, member dealers increase their inventory
potential by thousands of items through tapping into a virtual warehouse.

collectible shopping

The Endeca solution will also provide dynamic merchandising capabilities. This will
give Beckett and its marketplace dealers the unprecedented ability to
highlight best sellers, new items, expert picks and more -- all contextually
relevant to the collector's shopping session.

ABOUT ENDECA TECHNOLOGIES
Endeca 's award-winning Guided Navigation, Enterprise Search, and Analysis
solutions help organizations integrate , discover, and navigate enterprise data
to solve business problems associated with information overload .

Standard "shopping cart" technology makes it possible for qualified buyers
to quickly select merchandise and drop it into their shopping cart for
immediate purchase at wholesale cost.
- Use of software tools that permit the single-entry inventory system to
seamlessly move merchandise among fixed price, wholesale and auction
venues.com
With offices in Columbus, Ohio, and Yorkshire, England, GoAntiques.com is
the largest and only virtual marketplace for art, antiques and collectibles
offering an integrated, one-stop solution for storefront and live auction
selling plus a host of marketing services for both dealers and buyers.com logs more than 2 million visits and thousands of
transactions each month.

object dealers

com , the web's leading destination for collectors of cards
and memorabilia.com provides wholesalers immediate
access to more than 1,700 dealers around the world.com and eBay Live Auctions.

theme sub

Contact:
Meghan Hardy
425-250-1064 x148
meghanh@birthdayexpress.com )
to add the Endeca InFront(R) commerce search, Guided Navigation(R), and
merchandising solution to Beckett Media, which operate
http: //www. For example, today,
a search at Beckett. "Our goal is to help unlock this wealth of collectibles -- to
expose everything available in ways that let shoppers find specific items of
interest while encouraging discovery of desirable items they may not have
known were available.com.

production theme

KIRKLAND , Wash., Birthday Express, a
division of Celebrate Express, Inc. (Nasdaq: BDAY) was named 2006 Party
Retailer of the Year -- Online Party Store by the national party industry and
Greetings etc. Simply put, no
service can match our combination of information, selection, and trust. It
combines next-generation search with Guided Navigation -- a patent-pending
technology that allows customers to quickly and easily find results and choose
the most relevant and desirable products and information .
"Beckett's unparalleled collection of sporting memorabilia is a treasure
trove for dedicated and casual collectors, alike," said Jim Baum, president +
CEO of Endeca."
The Endeca InFront solution has become the e-commerce search engine of
choice by the world's best-known and most successful retailers.

GoAntiques.com Offers Wholesale Channel

Sellers who offer merchandise at wholesale prices will benefit from rapid
inventory turnover due to established demand among an antique-savvy audience.

object will

com; leading UK merchants like
Comet, Littlewoods, and Tesco; and major Dutch retailers Wehkamp and Bol.

About GoAntiques.

theme dealers

The new Endeca-powered search and navigation will offer new, cutting-edge
features -- "refine by" attribute (sport, price range, category, year, etc . Endeca's
customers include a wide range of enterprises, including retailers (Barnes +
Noble , The Home Depot, Wal-Mart); financial services (Bank of America, MFS
Investment Management, Putnam Investments); manufacturing and distribution
(IBM, Arrow Electronics, and John Deere); media and publishing (World Book and
IHS) and government (the Library of Congress, NASA, and the National Cancer
Institute). Member dealers can use
Wholesale Channel's search tool to quickly locate specific antique merchandise
and retrieve dealers' retail and wholesale prices.

Dealers who sign up now also qualify for zero commission auctions on
GoAntiques.com regularly for live auction
updates .

type variety

com in time for the
Holiday shopping season. Customers
include North American retail giants like 1-800-Flowers.com (http://www.

type theme

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