4 on ABC -

NEW YORK, NBA Access with Ahmad Rashad, the new
real-life drama television series hosted and executive produced by Emmy Award
winner Ahmad Rashad, lives up to its moniker as the series takes an exclusive,
behind-the-scenes look at the recent trade negotiations by the Sacramento
Kings for Ron Artest, in its second episode on ABC on Saturday, Feb.m. Not
just a simple X's and O's man, Karl is seen as a complex individual , who mixes
stern leadership with a warmth for his players. The
company is named after the old Brooklyn Dodgers ballpark.
Ebbets is also returning to offering its popular mail-order
catalogs , a delight for sports history buffs because of the historical
references associated with each catalog item.

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To
get to a title, there are a lot of roads you have to go through."
Besides the Maloofs , NBA Access with Ahmad Rashad also revisits Coach
George Karl and his Denver Nuggets.
The company steers away from fads and trends, choosing to focus
exclusively on authentically made garments that are timeless and never
go out of style.

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Throughout
the process, the tenacity of the brothers, as well as their vulnerability, are
shown as they pursued their goal of acquiring Artest.J.

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NBA Access With Ahmad Rashad Gives an Exclusive Look at the Ron Artest Trade With Sacramento Kings Owners Joe and Gavin Maloof

4 at 1:00
p.m.

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The show's second episode takes viewers inside the "war room " during the
on-again, off-again negotiations with the Indiana Pacers which led to the
eventual acquisition of Artest for Peja Stojakovic, as it chronicles 72 hectic
hours in the lives of Joe and Gavin Maloof, owners of the Sacramento Kings.com), whose eclectic fan base
includes talk show host David Letterman, director Spike Lee and punk
rocker Johnny Rotten (John Lydon), is re-launching its famous
mail-order catalog of authentic vintage reproductions of apparel from
the "glory days of baseball.

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As a child growing up with a father who was an avid Brooklyn
Dodgers and Jackie Robinson fan, Cohen developed both an obsession
with baseball uniforms and an extensive knowledge of sports history,
including racial issues within the sport. Many of the new lines are marketed toward
women , and will include garments from the historic women's softball
teams (think "A League of Their Own ") and roller derby uniforms.

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PT. If our customer is wearing a
1930s Atlanta Crackers jersey or a hat from the 1955 San Francisco
Seals, someone else will almost inevitably ask him or her about it . A group of long-term veteran employees, many of whom
returned to take part in the company's rebirth , will personally handle
calls and re-build customer relationships.

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Future episodes will focus on New Jersey Nets forward Richard Jefferson,
Washington Wizards scoring sensation Gilbert Arenas , Orlando Magic
forward-center Dwight Howard, New Orleans/Oklahoma City Hornets rookie Chris
Paul , Phoenix Suns head coach Mike D'Antoni, and the Detroit Pistons.

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This commitment has often pitted the company against some of the major
sports leagues, who have a emphasis on image and marketing versus
authenticity and accuracy.

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As NBA Access with Ahmad
Rashad leaves an unrestricted practice session, viewers are left to ponder
whether or not Karl's mixture is truly the recipe for success in Denver.
Because of its unique relationship with its customers, the company
is bucking today's business practice of outsourcing customer service
to representatives reading from a script or voice-automated systems.

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to the casino floor of the
family-owned Palms Hotel and Resort in Las Vegas, the Maloofs' glamorous life
and passion for the NBA were revealed.

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In episode two, the blue -collar,
roll-up-your-sleeves work ethic taught them by their father is displayed as
the brothers go through the odyssey of an NBA trade negotiation.

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ebbets.
"The traditional sports fan wanting to wear their favorite team's
gear isn't our customer," said Jerry Cohen, president and co-founder.

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" While the initial catalog will consist
mostly of authentically replicated vintage baseball jerseys , caps and
jackets, the company will soon introduce other vintage wear such as
old roller derby uniforms, filling station attendant apparel and
women's softball shirts."

Breaking the Mold

While the company is equally dedicated to telling pieces of
history and replicating garments , its leaders are also fervently
committed to keeping full creative control over its apparel lines .

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- Rashad's New Show Rejoins Denver Nuggets Coach George Karl on His Journey
for First NBA Championship on Saturday, Feb. Cameras show the unconventional and
sometimes unpredictable Karl as he continues his journey in pursuit of his
first championship after 18 seasons of pounding the sidelines of the NBA.

New and Improved

Ebbets Field Flannels is making a few changes for the better.

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ET/3:00 p.
"That is the business we are in, sometimes not everything goes according
to plan," said an exhausted and frustrated Joe Maloof after the deal was about
to fall apart last Tuesday. Co-founders Jerry
Cohen and Lisa Cooper were the first to exclusively focus on producing
exact replicas of garments from obscure teams, including ones from the
Negro Leagues, the Federal League of 1914-1915, former minor leagues
and the old Cuban and Latin American leagues.

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"You are going to have some zig and zagging.

This knowledge, plus Cohen's
exhaustive research of the correct materials and construction methods
of vintage clothing, formed the basis of Ebbets Field Flannels.
"Through the years we've found people buy our hats and jerseys because
they want something that represents a unique piece of sports history.

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From courtside seats at Sacramento's Arco Arena to the
streets of their home in Albuquerque, N.

Business Editors/Sports Editors

SEATTLE----After a three-year
hiatus, the company that pioneered the authentic vintage sports team
apparel industry in the late 1980s is back -- and better than ever.

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, which features a collection of sports fan furnishings from the recently
unveiled NBA at Home collection.

Vintage Sports Apparel Maker Ebbets Field Flannels Back in the Ballgame; Just in Time for Spring Maker of Authentically Replicated Baseball Apparel and Other

The company is adding a
new online component to keep pace with its expanding product line and
to provide further historical background and opinion.

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Last week in its premiere episode, NBA Access with Ahmad Rashad introduced
the Maloofs to viewers.
Ebbets Field Flannels (www.
While the company will continue to use its extensive knowledge of
American sports history to offer vintage-inspired, high-quality,
authentically replicated garments, it plans to expand into other
vintage-inspired sportswear.

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The clothes are conversation starters.

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When he
isn't filing reports from various locations remote locations, Rashad will host
the show from a newly designed set at NBA Entertainment's studios in Secaucus,
N.
It is returning to a direct customer relationship model for which it
became known.

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From the very beginning, all of Ebbets Field Flannels garments
have had a common thread -- each piece comes with its own unique
historical story about a "forgotten " team or entity.