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(WWK), a cost &
productivity management software and consulting services company, announced
today that the latest edition of its much acclaimed free E-Zine "Applied
Cost Modeling" is now available on its web site (www.

(SPI) today announced the
appointment of Tony Hoult as Applications Manager.

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He has published over 30 papers and has worked on
a range of advanced process developments, including the development of
novel laser processes for polymer joining, bonding polymers/polymer
composites to metals and adhesive curing. Most recently with Coherent Inc.
Hoult will be playing a key role in expanding the fiber laser
application space for SPI's industrial fiber lasers.

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"A WIP-Centered View of the Fab: Overall WIP
Effectiveness" looks at an alternative to equipment-centric factory
performance metrics which can assist in managing cycle time.
Prior to joining Coherent in 1999, he was Senior Research Fellow
at Warwick University in the UK where he established and ran the
Industrial Laser Facility.

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Additionally, WWK
offers a highly flexible product management software package that helps
sales forces eliminate errors in product configuration and quotation
processes.

Dr Tony Hoult Joins SPI

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The company's specialty-fiber based
optical design enables these compact laser modules to deliver optimum
power density with high beam quality to the point of use and are the
ideal replacements for the more expensive, bulky, traditional laser
systems.

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Business Editors

SOUTHAMPTON, England----Fiber laser
manufacturer Southampton Photonics, Inc.

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Hoult brings a wealth of industrial experience in real-world laser
applications to SPI.

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wwk. Its client base
includes most of the top 10 semiconductor manufacturers and equipment and
materials suppliers as well as leaders in nano-technology, MEMS, thin film
record heads, magnetic media, flat panel displays, and solar panels. "We are delighted
that Tony has joined us", said John Tinson, SPI's Vice President of
Sales "and I am confident that he will be a real asset to both SPI and
our customers".

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The advantages of fiber lasers are their superior beam
quality, a greatly reduced footprint, and no maintenance - radically
reducing the costs of ownership.com

This category is for sites dealing with the science and technology of welding.

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com) under their
"Newsletter " link.

The latest edition includes two feature articles. WWK maintains
long-term relationships with prominent industry resources including
International SEMATECH, SELETE, Semiconductor Equipment and Materials
International (SEMI), and national labs and universities.

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spioptics.

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"Impact of 300 -mm
Automation Integration" quantifies the financial benefits of an accelerated
6-month fast ramp strategy that includes the throughput benefits of
automation integration.

WWK's product line includes TWO COOL for detailed process step level
cost of ownership (COO) and overall equipment efficiency (OEE), PRO COOL
for process flow and test cell costing, Factory Commander for full
factory capacity analysis and activity based costing, and Factory
Explorer for cycle time reduction and WIP planning .

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With more than 3,000 users worldwide, Wright Williams & Kelly, Inc.

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Suppliers of products or services should submit their sites to an appropriate category in our Business section.

Specific links to which can usually be found as an @linked sub category of this main category, or in the list of related categories.

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Wright Williams & Kelly, Inc. he was a Senior
Specialist working on high power direct diode and Q-switched CO2
lasers. For the last two years he has been Chairman
of the ICALEO Laser Materials Processing Conference organized by the
Laser Institute of America (LIA). http://www.

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He has also worked on novel
laser wavelengths for cutting polymers and high speed welding using
low power CO2 lasers.

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PRESS RELEASE 'Applied Cost Modeling' E-Zine Now on Web

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First published in 1994 , "Applied Cost Modeling" has
been the mainstay for manufacturing and assembly industries in
disseminating information on hot topics such as cost of ownership (COO),
overall equipment efficiency (OEE), cost and resource evaluation, and
discrete-event simulation. is the
largest privately held operational cost management company serving
technology-dependent and technology-driven companies. Ends

About SPI (Southampton Photonics)

SPI develops and manufactures state-of-the-art CW, modulated and
pulsed fiber lasers, components and subsystems, with powers ranging
from Ws to kWs for a variety of industrial applications, such as
cutting, welding, micro-machining, materials processing, marking and
printing.

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