Most Teens Fall Short of Gov't Recommendations for Milk Intake

WASHINGTON, Statement from the Dairy Industry in
Response to Berkey-Willett Study in Archives of Pediatrics and Adolescent
Medicine, June 2005:

The findings of a new observational study on teenagers and weight are
about the relationship between excess calories and weight gain.
In fact, most teenagers fall far short of the government recommended three
daily servings of milk and milk products.org .
Lifeway also produces a line of products marketed in US Hispanic communities,
called La Fruta Drinkable Yogurt (yogurt drinks distinct from kefir).

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Lifeway Kefir was also mentioned in Newsweek on May 16 as a probiotic food
that is catching on.

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This is a concern to government and
health agencies since milk products are the primary source of calcium and
other essential nutrients for teens, who form nearly half of their bone mass
and add about 15 percent of their adult height during the teen years.nichd.

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lifeway.net .

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More
information on teens and milk consumption can be found on the government's
"Milk Matters" website, at http://www.

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(Nasdaq: LWAY), the nation's leading Kefir Company, formalized an agreement
with Target Corporation to provide four flavors of LowFat Kefir -- Strawberry,
Banana Strawberry, Raspberry, and Cherry in select Target stores.

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Its 500+ members range from
large multinational corporations to single-plant operations, and represent
more than 85% of the total volume of milk, cultured products, cheese, and ice
cream and frozen desserts produced and marketed in the United States - an
estimated $70-billion a year industry.S. While
normal yogurt only contains two or three of these cultures, Lifeway kefir
products offer more nutritional benefits.

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According
to government data, teens drink on average 1. Kefir is a milk-based beverage
that contains ten types of "friendly," active probiotic cultures.

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It is not surprising that higher caloric
intake -- from milk or any other food -- results in a higher BMI.
After reviewing current nutritional science, the government noted in its
2005 Dietary Guidelines to Americans that "adults and children should not
avoid milk and milk products because of concerns that these foods lead to
weight gain."
While the milk industry's campaign regarding weight loss has been directed
at adults, not children or teens, some scientific research has suggested just
the opposite of this new Berkey-Willett study; For example, a June 2005 study
by the National Heart, Lung, and Blood Institute published in Pediatrics found
that over a three-year period, dairy intake among 8 - to 10-year-olds was
linked to a lower BMI.idfa.

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The American Dairy Association/National Dairy Council (ADA/NDC) is managed
by Dairy Management Inc.

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The first shipment of Kefir took place this week. at (847) 967-1010 or
e-mail at http://www.

Websites concerned with the science and practice of the food processing of dairy produce.

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IDFA can be found online at
http://www.

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The study is
not at odds with the body of science that links dairy consumption and weight
management in adults.
A growing body of scientific research shows a connection between dairy
consumption and weight management in adults.-
produced dairy products on behalf of America's dairy farmers.

Lifeway Foods Enters Agreement With Target Corporation

MORTON GROVE, Ill.

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Studies show that people who get
the government's recommended three servings of dairy each day are more
successful with weight management and weight loss than those who don't.

International Dairy Foods Association (IDFA ) is the Washington, DC-based
organization representing the nation's dairy processing and manufacturing
industries and their suppliers., the nonprofit domestic and international planning
and management organization responsible for increasing demand for U.

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7 cups of milk a day. This coincides
perfectly with Lifeway's new national print campaign.

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Lifeway, named as Forbes' 38th best small business and Fortune Small
Business' 47th Fastest Growing Small Business, is America's leading supplier
of the cultured dairy product known as kefir.

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"We're thrilled that Target will expand the availability of Lifeway's
award-winning LowFat Kefir to even more customers," said Julie Smolyansky,
Lifeway Foods' president.

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For more information, contact Lifeway Foods, Inc.

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New Study on Teens and Weight Is About Excess Calories Not Milk

In addition, the milk industry's campaign regarding
weight loss has been directed at adults, not children or teens. IDFA is composed of three constituent
organizations: Milk Industry Foundation (MIF), National Cheese Institute (NCI)
and International Ice Cream Association (IICA)., Lifeway Foods, Inc.

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The Berkey-Willett study, which is based only on observational data, found
that a small percentage of teens who drank more than three cups of milk a day
had higher Body Mass Index (BMI).gov .

LowFat Kefir ads are
featured in the May issue of "Health Magazine" and June issue of "Vegetarian
Times" with more placements to come through the end of the year and in 2006. Lifeway offers 12 different flavors
of its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir).

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nih. In
addition to its line of Kefir products, the company also produces a variety of
cheese products.