Oscar De La Hoya's Golden Boy Enterprises and Highridge Partners Form Golden Boy Partners to Revitalize and Redevelop Urban Latino Communities; New Real Estate

to
develop and market the property.

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"We hope to be a
catalyst to attract additional investments ," Long added. Often called a "contrarian"
investor, Highridge Partners has acquired, developed or financed over
$6 billion of assets. Terms of the purchase were not disclosed.

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It ties together the architectural, site, transportation and social planning aspects with the political and economic considerations necessary to maintain the momentum of development.

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"The opportunity to own a home or a business fosters a sense of
ownership in one's neighborhood and community that leads to increased
safety, reduced crime, higher property values and greater self and
family esteem," he noted. The company is in
close negotiations in several communities and expects to announce its
first project within six weeks, Long reported.

Urban design is a multidisciplinary approach to organizing and solving physical development in an urban setting.

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The development will be designed in the New Urbanism style, incorporating
residential with retail and commercial in a pedestrian-friendly village
setting.

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In
addition to Long, De La Hoya and Jackson, other members of the Golden
Boy Partners board of directors are: Richard Schaefer, CEO, Golden Boy
Enterprises; Steve Berlinger, managing partner, Highridge Partners;
and Jack Mahoney, CEO, Summit Commercial Properties, an affiliate of
Highridge Partners.

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Golden Boy Partners combines the complementary talents and
expertise of the two Los Angeles-based companies to address the
escalating demand in urban Latino neighborhoods for safe quality
housing, retail and entertainment options, and business and job
creation. The site was once home to the Jones Shipyards ,
where the Liberty Ships that helped win World War II were built and launched.
WW Group Holdings , a Cleveland, Ohio-based equity and real estate
investment fund, has put the site under contract and expects to close in mid-
October.

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"Today's Latino
neighborhoods do not reflect the vibrancy and energy of their
residents," he said. Our goal is
to transform existing properties through redevelopment and new
development building, as needed, to create mixed-use environments that
combine housing, retail, and commercial that will serve local
residents. The company's investments span the entire range
of real estate including single-family housing, apartments, retail,
office, industrial , hotels and entertainment venues., A $1 billion mixed-use waterfront
development could soon be underway in the historic port city of Brunswick, Ga.

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"We aspire to a new vision of urban redevelopment , a vision that
will support the dreams and aspirations of the people who live in
these underserved Latino communities," said De La Hoya.

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"
Golden Boy Partners is also considering financing new and existing
businesses in these communities in order to develop the mix of
services that residents need and to create jobs, particularly for
young people, De La Hoya said. It plans to team with The BriarRose Land Company of Athens, Ga.

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It
is about building communities and changing lives," concluded De La
Hoya.

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The development is proposed for a 110-acre site at Liberty Point , adjacent
to the new Sidney Lanier Bridge over the Brunswick River and only five miles
by boat to the Atlantic Ocean.

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"John and I
both grew up in inner-city Los Angeles and we have a deep commitment
to provide these communities with decent homes, good jobs and
family-friendly environments - developments they need and deserve.
"Golden Boy Partners is not just about real estate development.

$1 Billion Mixed-Use Development Planned for Brunswick Waterfront

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"
Latinos, already the majority in Los Angeles County, now comprise
one-third of California's population and are expected to become the
largest segment by 2030, points out Long.

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This week, the developers invited over 40 local and state business,
political and civic leaders to a three-day planning and envisioning retreat on
Jekyll Island, along with a team of architects, designers, engineers and
environmental consultants .

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Community Desks/Business Editors/Real Estate Writers

LOS ANGELES----Golden Boy
Enterprises , led by Oscar De La Hoya, and Highridge Partners, an
international real estate developer and investor headed by John Long,
today announced the formation of a new company, Golden Boy Partners,
to revitalize and redevelop urban Latino communities. "They are often aging and neglected. A leading boxing promotional
company designed to bring boxing back to general popularity, Golden
Boy Promotions has 18 promising young fighters under contract and will
produce 30 boxing cards in six states this year, 24 of which will be
televised.

press conference at The Jekyll Golf Club,
Thompson said.

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Golden Boy Enterprises has interests in Latino newspapers in New
York, Chicago and Los Angeles. BRUNSWICK , Ga.

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"By replacing aging, blighted properties with revenue-generating
developments, Golden Boy Partners will improve a city's fiscal
condition as well as physical condition," said Long. The company also has a number of other
businesses and recently bought an office building on Madison Avenue in
New York.

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It purchased a second 12-story office building in downtown
Los Angeles, now called the Golden Boy Building, which houses the
headquarters of Golden Boy Enterprises and its growing business empire
that includes Golden Boy Promotions.

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The company plans to invest $100 million over the next three
years, primarily in California cities with large Latino populations
located in underserved , blighted areas.

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It is active in
the United States, Europe and China.
The developers plan to launch the first phase of the development as early
as this fall, subject to obtaining the required approvals and permitting from
local, state and federal governments, according to Gary Waxman, president of
WW Holdings.
The preliminary vision developed at these sessions will be unveiled
Thursday July 21 at a 3 p.

Sites for firms focused on the socioeconomic aspects of land use planning and developing urban spaces are listed under Science/Social_Sciences/Urban_and_Regional_Planning/Consultants/

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The burgeoning Latino market is now almost completely overlooked
by mainstream developers and institutional investors.
Hugh Jackson, now an executive with a Highridge Partners
affiliate, has been named president of Golden Boy Partners. Also envisioned is a festive town center with retail
shops, restaurants and an entertainment pavilion, and an expansive riverfront
park and boardwalk, according to Thompson .

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Highridge Partners is a privately held, international real estate
investment company founded in 1978 by Long, a Harvard MBA who has
applied economics principles to spot undiscovered opportunities and
turn them into high value investments.
As envisioned, the development will feature over 1,000 residences, with a
hotel and club complex and public access marina, according to Bryan Thompson
of Blueprint Brunswick, a private non-profit agency that is spearheading the
city's development . The development will include luxury condominiums, townhomes and
single-family cottages.