Crystal Semantics has developed Textonomy, the first Sense Engine to
deliver significantly more accurate and powerful Internet search results.

sense lexicon

ad pepper media will immediately deploy the Textonomy
contextual advertising solution across its global advertising network
including its Webstats4u (http://www.

influential generative

DuBois Academy in Cincinnati, a
charter school, where in 2003-04 its sixth-graders posted a 100 percent
passage rate in reading and a 90 percent passage rate in math on state
proficiency tests. In recent years he has
devoted most of his time to developments in general reference publishing .
In the late 1990s, as part of his consultancy work with AND, he devised
the Global Data Model , along with several related search and navigation
applications.

influential infer

Textonomy was developed by leading linguist and one of the world's
foremost authorities on reference publishing and language , Dr. He held a chair in linguistics at the
University of Reading for 10 years, and is now Honorary Professor of
Linguistics at the University of Wales, Bangor.

determination semantics

He has been a consultant, contributor , or presenter
on many radio and television programmes and series.
David Crystal's authored works are mainly in the field of language, where
he is perhaps best known for his two encyclopedias for Cambridge University
Press, The Cambridge Encyclopedia of Language and The Cambridge Encyclopedia
of the English Language.

proposer sense

com), the
leading provider of reference content, and Crystal Semantics
(http://www. Founders Ian Saunders and David
Crystal will respectively continue to lead the company 's business and Research
and Development initiatives.

brandeis logical

The leap from after-school program to a high school was easy,
says Zitzner.com) advertising network of over
1,000,000 websites worldwide.

converging influential

CLEVELAND, The Council of Smaller Enterprises
(COSE) announced today that the small business organization will offer both
financial and leadership support to the Entrepreneurship Academy, a new
charter school slated to open in Cleveland in the summer of 2006."
Upon the recommendation of the Committee , the COSE Board recently approved
a $30,000 grant, and began making plans to support the initiative with non-
financial support as well., "the power that our membership base
could bring to such an endeavor, not only in an obvious role of soliciting
one-on-one mentors, but in a collective way by having our members come
together to underwrite the many goods and services that an operation like this
will need to get off the ground and succeed in its early years.cose. David Crystal.
As a result of the acquisition, Crystal Reference Systems Ltd will become
a wholly owned subsidiary of ad pepper media."
The total purchase price ranges between 1,5 and 2,0 Mill GBP and consists
of an initial payment in cash and shares and an additional earn-out component
depending on achievement of various objectives.

entries semantics

"
The Entrepreneurship Academy recently hired new Head of School Marshall
Emerson III, an educator who has spent his career in education.
Unlike current search technologies , which are based solely on statistical
algorithms, Textonomy uses techniques from linguistic science to determine the
semantic relationships between words and the contexts in which they occur. In David Crystal, we have secured the services of one of
the world's leading authorities in the world of linguistics and semantics, who
will help us to strengthen ad pepper's role in the online market," explained
Ulrich Schmidt, CEO of ad pepper media.

About David Crystal
Professor David Crystal OBE is one of the world's foremost authorities on
reference publishing and language. In the 1980s, he became general editor of several
general encyclopedias for Cambridge University Press, along with their various
abridged editions, and in the 2000s took up a similar role as part of Crystal
Reference for a new series of encyclopedias published by Penguin Books,
including The Penguin New Encyclopedia (2002), The Penguin Factfinder (2003),
and The Penguin Concise Encyclopedia (2003).

pustejovsky syntax

(http://www . Acquisition Adds Contextualization and Targeting Relevance to ad pepper
media's Range of Offerings for Website Publishers, Advertisers, Search
Engines, SEOs, Ad Networks and Adserving Providers. Both Ian and David will work closely with ad
pepper media to integrate into existing product and service offerings and to
jointly explore new business opportunities in the online advertising and
search markets internationally.
"This acquisition dramatically enhances our existing product and service
set up to our advertisers and website partners.
"We are delighted to complete this transaction.

About Crystal Reference Systems Limited
Based in Holyhead, UK, Crystal Reference Systems Limited is a leading
Internet content and search technology provider. He published the first of his
150 or so books in 1964, and became known chiefly for his research work in
English language studies.

James Pustejovsky is a professor of computational linguistics at Brandeis University .

perspectives lexicon

"We envisage that ad pepper's infrastructure, resources and global positioning
will enable us to leverage the full power of our product solutions and will
help us to roll out new services and business models faster.
Besides being represented in regional, national and international
marketing, the website partners receive a variety of other important products
and services, such as adserving, traffic analysis and performance
optimization, which are offered by ad pepper media and its associated
companies, adapted to the local conditions in every case.

proposer generative

"Imagine," says Jeanne Coughlin, COSE Chairman and
president of The Coughlin Group, Inc.
Apart from the gigantic international coverage of approx.
Crystal Reference provides online content for many major publishers
including Penguin Books and A+E Television Networks, and is one the fastest
growing content publishers in Europe.

contextual approach

"Picture a 13-year-old boy, with significant life challenges,
presenting his own business plan, with poise and grace, to an audience of 50
business leaders and other adults. With in excess of 4 million opt-in email profiles of its
own, ad pepper media also operates one of the largest pan -European databases.

tenny lexical

COSE to Support New City Entrepreneurial Education Initiative

com) an innovative leader in contextual search and
advertising technology and the developers of Textonomy, the worlds first Sense
Engine technology, patented in both the United States and the United Kingdom. In ad pepper media, we
have found an ideal partner to take our ground-breaking technology to a new
level.

About ad pepper media
ad pepper media is an international interactive media and direct marketing
solutions and services provider currently operating 15 branch offices in 10
European countries and the United States whilst also marketing its services in
more than 40 countries. Both branding and direct marketing offers can be
delivered efficiently to various electronic channels via the company's
technology platform.

generative grammatical

Its stocks are listed in the Prime Standard of the German Stock Exchange in
Frankfurt (Security Identification Number: 940 883).

infer logical

At a recent meeting with COSE leaders, Emerson indicated
that he was "grateful for the unique combination of financial support and
leadership that COSE offers to help make this model of academic excellence a
reality for Cleveland 's urban youth."

About COSE
COSE, the small business arm of the Greater Cleveland Partnership , serves
as a one-stop resource for its members by providing: group-purchasing programs
that reduce the cost of doing business; education and development programs for
small- and mid-sized businesses; advocacy on legislative and regulatory issues
affecting the business community; a wide range of resources focused on helping
firms grow; and economic development partners that can address business
concerns .

approach semantics

The school,
one of only a few charter schools to be sponsored by the Cleveland Municipal
School District, will be launched by a team including former entrepreneur John
Zitzner, founder and president of the successful after-school program E CITY
(Entrepreneurship: Connecting, Inspiring + Teaching Youth), now in its fourth
year of operation. If these results are possible after just
70 hours of rigorous after-school training, what might be possible if we were
to teach them eight hours a day, 11 months a year for seven years?"
The new initiative caught the eye of Carol Staiger, vice -chair of COSE's
Community Leadership board committee, and owner of VANTAGE POINT Marketing
Consultants . "The more we explored the proposal for the
Academy, the more we were convinced it made sense for COSE to provide both
leadership and financial resources. Most
recently, Emerson was with the W.crystalreference. 4 billion
exclusive advertising contacts per month, advertisers primarily benefit from
the multitude of advertising formats and the invoicing model adapted to the
advertising objective . David's core concepts now form the basis of patents in both the
United Kingdom and United States .

sense grammatical

We are very excited about being part of this highly dynamic
international enterprise," says David Crystal, Chairman of Crystal Reference.

brandeis determination

The Entrepreneurship Academy will have an inaugural class of 100 sixth
grade students.org)

Textonomy is the result of 8 years and $8 million investment in research. In addition, it adds an
attractive new line of business for ad pepper with innovative search and
content offerings.
ad pepper media is an enterprise, which is quoted on the stock exchange.

linguistics sense

entries infer

By
applying human "senses" and concepts that current algorithms , semantic systems
and other statistical techniques cannot match, Textonomy uniquely uses human
linguistic intuition, tapping into the semantic relationships between words
and contexts in which they occur .

carol infer

E.
Thanks to state-of-the-art technology, ad pepper media links thousands of
small, medium -sized and large websites to make up a premium quality-
advertising network which has global coverage and specifically addresses the
relevant target groups. The company was founded in
2001 by Professor David Crystal, a world authority in linguistics, and
managing director, Ian Saunders.

entries lexical

ad pepper media Announces Acquisition of Crystal Reference Systems Limited

Its
ground-breaking technology harnesses human linguistic intuition, tapping into
the semantic relationships between words and the context in which they occur,
going beyond the mathematical algorithms currently used by other contextual
systems and major search engines that do not produce similarly relevant
results.
The acquisition will significantly enhance ad pepper media's contextual
search and advertising solutions for its Website Publisher partners and
Advertising clients as well as for Search Engines, SEOs, Ad Networks and
Adserving Providers. Since the development of Crystal Semantics,
David has been integral in the development of the division's innovative
software products for the search, e-commerce and contextual advertising
sectors.

corpus proposal

"The committee was intrigued by the concept of a school that
would aim to instill a vision of success in teens, immersing them in a day-
long culture of entrepreneurial decision -making, high expectations and
academic rigor," said Staiger. The
Textonomy solutions have been proven to dramatically enhance search results
and significantly increase advertising relevance through contextual targeting.webstats4u. "We expect to register the first
results of our sustainable investment in this new field of business later this
year, as a result of the improved targeting of campaigns within our existing
website portfolio and our proprietary tools like webstat4u.com," added Ulrich
Schmidt.
In this context, iLead and mailpepper are well-known brand names, which are
unequalled in terms of both quality and coverage. The Textonomy suite of products includes
solutions for search and navigation, e-commerce and contextual advertising.

His most famous work concerns his Generative Lexicon, an influential approach to lexical semantics.

lexicon entries

HOOFDDORP, Netherlands and NUREMBERG , Germany, ad
pepper media today announced the acquisition of Crystal Reference System Ltd,
the parent company of Crystal Reference (http://www.crystalsemantics.