"The Jewish Study Bible, published by Oxford University Press , presents
the Jewish Bible in a fashion that maximizes personal understanding while
meeting the reader's specific academic needs," said Douglas Edwards, Handmark
co-founder and executive vice president .99 USD. Heading up this line of business is Barry Cowan,
PhD, who joins the firm's New York office as Brand Director in charge
of naming services. Most recently, he spent five years as naming
and brand manager at Cisco Systems.

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For more information, visit
http://www.

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"
Reflecting the scholarship of a committee of revered Orthodox,
Conservative, and Reform Jewish scholars, The Jewish Study Bible offers
readers the fruits of various schools of analysis within the Jewish tradition
(rabbinic , medieval, mystical, etc.com .

Advertising Writers/Business Editors

NEW YORK----Global brand development
and management firm, CoreBrand, announced today that it is expanding
its brand naming service behind a recognized authority on corporate
and product naming. Cowan worked at
naming consultancy Master-McNeil and public relations firm
Porter-Novelli.

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Benefiting from the work of nearly forty world-renowned Jewish biblical
scholars, The Jewish Study Bible places emphasis on the Torah, key to
understanding Jewish experience.

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The company's flagship Pocket Express wireless service
bundle offers consumer-friendly access to news, reference and infotainment
content on mobile phones as well as BlackBerry, Treo and Windows Mobile
wireless handhelds.handmark.
Dr.

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Useful study features of The Jewish Study Bible include bookmark and
search features, the ability to jump to specific verses, section and book
introductions, and informative essays that address a wide array of topics
relative to the Bible's place in Jewish history and tradition. Before Cisco , Dr.

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Esteemed Product Uses TANAKH Translation from The Jewish Publication Society,
Supplemented with Commentary, Essays, and More

KANSAS CITY, Mo.

About Handmark
Handmark is a global leader in the development and distribution of mobile
content solutions . He will work with clients to devise
naming strategies, create naming systems and develop corporate and
product names.

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The Jewish Study Bible incorporates the highest
Jewish scholarship along with helpful study aids that make understanding
ancient Jewish scripture easier than ever. The product is currently available for
download; for more information or to purchase The Oxford Jewish Study Bible,
visit the Handmark web site, http://www.

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) Despite its intellectual rigor, The
Jewish Study Bible requires no knowledge of Hebrew; its presentation and
integrated study tools are easily understood by scholar and student alike.

Handmark is a registered trademark, and tools + toys for a mobile
generation, the Handmark logo, and associated trade dress are trademarks of
Handmark, Inc .
As Brand Director, Dr."
CoreBrand is a global brand development and management firm that
specializes in helping companies measure, understand, craft and
express their corporate brands.

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Handmark(R) Offers The Jewish Study Bible for Palm(R) and Windows Mobile(TM) Devices

, Handmark(R), a global leader in
mobile media, announced today it has released The Jewish Study Bible, a unique
presentation of the Bible consistent with the Jewish tradition, for Palm(R)
handhelds, mobile managers, and Treo (TM) smartphones and Windows Mobile(TM)
Pocket PCs and Smartphones.
"Naming is one of the most important elements in the branding
process.
Working with many of the largest and best-known brands in the world,
CoreBrand has offices in New York City; Stamford, CT; and Tokyo.

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All other trademarks and/or registered
trademarks are the property of their respective owners. His dissertation was on the subject of corporate names.

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Dr. And, since many
of our clients are doing business globally , the challenges around
naming can be incredibly complex.

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The Oxford Jewish Study Bible requires 4MB of free RAM or expansion media
memory and is priced at $39. Barry's knowledge and experience
make him a perfect fit to lead our efforts to expand our naming
practice.

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The company offers industry-leading
brand metrics, strategy and corporate identity design services.

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The work uses the TANAKH Translation from
The Jewish Publication Society (TANAKH is an acronym formed from the Hebrew
initials of the three sections into which the Hebrew Bible is traditionally
divided: Torah, Instruction; Nevi'im, Prophets; and Kethubim, Writings). Handmark has R+D facilities in Gothenburg , Sweden; Kansas
City, Missouri; and Dallas, Texas, with sales offices in Chicago, Kansas City,
San Francisco, Stockholm, and London. Cowan will be responsible for developing
CoreBrand's naming practice .

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Unlike other English translations, the TANAKH translation does not emend the
original Hebrew text. "Oxford University Press has taken
great pains to make this important work functional, illuminating , and
convenient for use anywhere and in any study situation.

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CoreBrand Hires Brand Naming Expert to Expand Naming Services

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His clients included HP, Sun Microsystems, Volvo and
SFMOMA.

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A name must instantly communicate the essence of the company
or product and the distinct emotional connection between the brand and
its audiences," says CoreBrand CEO, Jim Gregory .

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The company also holds key mobile content distribution
patents including Java-based push technology for wireless devices; has
technology and distribution relationships with CNN International, The
Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide and Zagat
Survey as well as Sprint, Nextel , T-Mobile, Verizon, and others; and has an
estimated 43 percent market share in mobile software titles sold through
retail channels. Cowan earned his PhD in Linguistics from the University of
Hawaii .

Category contains web sites concerning the study of names.

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com . Cowan brings 12 years of brand management and naming
experience to CoreBrand. "Names live on long
after an ad campaign, tagline or even a corporate identity, which
makes selecting the right name all the more important.

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