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Census Bureau suggests there are approximately 30 million native
Spanish -speaking people in the United States, and this rapidly growing
demographic has become a strong presence within the consumer electronics
industry. "We are dedicated to
helping our client-partners address the needs of their Spanish-language
clientele and are committed to supporting the performance of Hispanic-owned
retailers," Restivo said. "We have teachers tell us
they are thrilled that SoundBooth is an online recording studio so they don't
have to collect cassette tapes and cart them around.

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The site details product features,
technology, benefits, accessories, target audience, customer service and sales
tips.
"Providing Sony CyberScholar training in Spanish increases sales
professionals ' ability to effectively communicate product features and
benefits with Spanish-speaking customers ," said Gary Schilling, Sony
Electronics' national e-training manager. "The new training site delivers
consistent information and 24-hour access, complete with the capability to
take quizzes leading to Sony certification, thus allowing people to educate
themselves at their own pace. For
further information, please call 800-992-1627 or visit http://www.

versatile glossaries

Andy Restivo, president of CCS, sees great opportunity for retailers and
vendors in the rapidly expanding Hispanic market. An innovator in the area of retail sales
training, CCS' customized services also include field sales and marketing
support, e-learning and content management, interactive services, employee
development solutions , promotional marketing and event management. SoundBooth Integrated into Online Spanish Curriculum

AUSTIN, Texas, today announced that it will add a new audio
recording technology called SoundBooth to its online Spanish curricula:
Expresate (C)2006. SoundBooth allows students to record and playback their voices
while learning vocabulary, practicing pronunciation, or doing speaking
activities in their online textbooks."
SoundBooth will be available for the Spanish programs in Spring 2005 and
is planned for upcoming revisions of Holt's French and German programs as
well .

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com offers retail salespeople the
opportunity to win cash and prizes, earn certifications on numerous products
and categories, and take part in sales incentive programs (SPIFF),
accommodation and vendor discount programs.com or
http://www.

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com), the leading online training
destination for consumer electronics salespeople, is the flagship site within
the CyberScholar Learning Network, which reaches over 90,000 retail sales
professionals who assist up to 1,300,000 consumers each day. It is owned equally by Reed Elsevier PLC (NYSE: RUK) and Reed
Elsevier NV (NYSE: ENL).

This category offers multilingual resources about linguistics education, and learning materials that are offered in at least 3 languages including the source language.

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Creative Channel Services Announces Industry's First Comprehensive Spanish -Language Training Site for Sony Products

com (http://www.

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(NYSE: OMC), a leading global advertising, marketing and
corporate communications company.

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With an online recording
tool, they can review their students' audio recordings anytime and anywhere.com.

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CyberScholar.S.

For more information, contact:

Mark Boeder, Senior Marketing Manager
Creative Channel Services
310-665-9900, ext.
Andy Restivo
http://profnet.

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SoundBooth will be integrated into lessons and communicative
activities throughout the online textbook, so students and teachers will have
24/7 access to the tool, just as they do with their Holt Online Learning
textbooks.

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com Training Portal for Technology Sales Professionals Now
Reaches Multi -lingual Market

CULVER CITY, Calif.com)
Creative Channel Services is an integrated sales, marketing and training
services agency focused on helping manufacturers, retailers and resellers
increase sales performance.jsp?userid=10012341

harcourt.

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cyberscholar.reedelsevier.

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Retail salespeople accessing the Sony Spanish site are also eligible to
participate in prize incentive, promotion, accommodation and certification
programs.cyberscholar.com/ud_public.com), which is a world -leading publisher and information
provider.

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Hosted on CCS'
CyberScholar. CyberScholar
delivers highly effective, interactive sales training and product information
to sales associates working at major retailers throughout North America. To
encourage participation, CyberScholar.creativechannel .

Holt Will Add New Audio Recording Technology to Online Textbooks for Spanish

The new technology is exclusive to the Holt World Languages curricula and
is to be included in all the Premier Online Editions of Holt Spanish
textbooks.
(http://www.

linguists ithaca

com portal, the new site
(http://www. The Sony Spanish CyberScholar.

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CCS arranged translation services and made additional adjustments to
streamline the Spanish training site. "Multi-lingual online training will take on a
crucial role as an increasing number of manufacturers, retailers and vendors
worldwide turn toward web-based solutions for employee development. Founded in
1995 and headquartered in Culver City, California, CCS is a subsidiary of
Omnicom Group Inc.

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com/Sony/espanol) assists retail sales professionals,
as well as Sony customer service, field sales and training representatives,
who prefer using Spanish to learn about Sony's products and when assisting
customers.
Harcourt Education is part of Reed Elsevier Group plc .

learned toolbar

com training site helps retailers
better serve Spanish-speaking customers, allowing salespeople to truly speak
the language of their customers and impart technical concepts in a vernacular
that can be more easily understood.

About Holt, Rinehart and Winston
Holt, Rinehart and Winston is a leading publisher of textbooks and
educational materials for grades six through 12 and is part of Harcourt
Education, a global education provider serving students and teachers in PreK
through grade 12, adult learners, and readers of all ages.

unforgettable glossaries

About Creative Channel Services , LLC (http://www. 245
mboeder@creativechannel.hrw.

translate multilingual

"
As featured on CCS' CyberScholar .com, the top e-learning portal for
technology sales professionals, the new site mirrors the English -language Sony
Online Training site, which has been very successful in keeping sales
professionals up to date on Sony Electronics products since its launch in
2002.com
CyberScholar.com

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
"SoundBooth is a tremendous time-saver for teachers and a valuable tool
for students to be self -directed when they practice speaking a foreign
language," said Judy Fowler, president of Holt.

dictionaries languages

The U. The Harcourt
companies are Harcourt School Publishers; Holt, Rinehart and Winston; Harcourt
Achieve (including the Rigby and Steck-Vaughn imprints); Harcourt Assessment;
Classroom Connect; Harcourt Canada; and Harcourt Trade Publishers.

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, Creative Channel Services,
LLC (CCS), has announced the launch of a new Spanish-language product training
site specifically for Sony Electronics products ."

About CyberScholar.

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prnewswire. Teachers can then listen to those
recordings, evaluate student performance, and remediate or assign grades as
appropriate.

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