org or
703-471-3954. In conducting its analysis, Navigauge compared
race/ethnicity, gender, household income and household size between
actual audience and local residents of the zip code in which the
billboard is located.7 million exposures.7 News/Talk
----------------------------------------------------------------------

In the zip code 30071, which includes a stretch of I-85 in the
suburb of Norcross, GA, with a population of 24,900, billboards placed
along this area reached approximately 959,400 unique drivers over a
four-week period and yielded more than seven million exposures.6 million exposures.

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African Americans and
Hispanics are more likely to favor a nationalized health plan (55%), compared
to just 41% of the Caucasians and just 27% of the Asians.com (781-665-5934) and/or Joseph
Fuhr at joseph.p.

Business Editors

ATLANTA----Navigauge, a leading media
and market intelligence company, today released its monthly Consumer
Behavior Index (CBI) providing in-depth analysis of the demographic
composition and media consumption of commuters that pass by outdoor
billboards along Atlanta's busiest stretches of highways, versus the
neighborhood household compositions surrounding those same billboards.8 News/Talk
----------------------------------------------------------------------

In the zip code 30345, which includes a stretch of I-85, near the
suburb of Chamblee Tucker, with a population of 22,800, billboards
placed along this area reached approximately 925,000 unique drivers
over a four-week period and yielded more than 4.3 FM-
Commuters 30% 48% Urban
(% Distribution Hispanic Female 101.

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5 FM CHR
55% 95.

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1 Urban
--------------------------- -------------------------------------------
107.

Household
Income
($50K Household Media
30034 Race Gender and up) Size Consumption
--------------------------------- -------------------------------------
103 .1 FM
African 46% Urban AC
American Female 107.

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org for detailed
results and an explanation of the survey methodology.5 FM
Commuters African 62% Country
(% Distribution American Female 750 AM
of Gross Impressions) (68%) 38% 41% 2.3 FM
Urban
Male 104. The Consumer Behavior Index data provides advertisers with
information on consumer behavioral patterns that will allow them to
make smart, effective radio and outdoor buys to reach their target
audience.

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Outdoor Billboards Reach Expansive Mix of Consumers and Radio Listeners; Navigauge Consumer Behavior Index Reveals Demographic Differences in Local Household V

In nearly every case, Navigauge found significant differences
between the profile of local residents and the commuter audience.

Household
Income
($50K Household Media
30345 Race Gender and up) Size Consumption
---------------------- ------------------------------------------------
750 AM-
African News/Talk
American Male 100.

Historical geography, cultural
geography , medical geography, economic geography and political geography are all areas of study within the field of human geography.

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For questions about the
Institute, contact Steve Pociask at steve@theamericanconsumer . In
this case, Navigauge found that while the population of male to female
commuters were fairly even, male commuters traveled significantly more
often through this area than female commuters, with more than five
million, or 72 percent of the billboard exposures being received by
male drivers . Its management team brings more than 75
years of successful leadership in the media and research industries.

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According to the survey,
43% would favor such a plan, compared to 50% who would oppose the plan. The margin of error for this survey is +/-3% at the
95% confidence level.theamericanconsumer .

About The American Consumer Institute
The Institute is an independent consumer organization committed to
providing information, analysis, and policy research to the public for the
betterment of American consumers. The study, conducted over a 28-day period, from
April 4 through May 1, 2005 , included interstates I-285, I-85, I-75
and I-20."

May CBI Highlights

In the zip code 30297, which includes a stretch of I-75, south of
I-285 with a population of 34,400, billboards placed along this area
reached approximately 635,000 unique drivers over a four-week period
and yielded more than 5.9 FM
Urban
Male 101.0 Urban
--------------------------------- -------------------------------------
101 .

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, Results of a recent national survey
conducted by the American Consumer Institute show that American consumers are
split in their support of a nationalized health plan in which doctors and
hospitals would be under federal government control.
In April, Navigauge studied billboard traffic along several
Atlanta highways, examining the demographics of the population
clustered within the zip code, a common practice in use today,
compared to the demographics of the commuters that actually drove past
the same billboard.

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"
The survey also found that 90% of households report having some level of
health insurance, while only 9% report having no health insurance. The Institute is primarily comprised of
volunteer public policy experts covering a wide range of issues.org. Navigauge found that
while the local population composition is almost entirely African
American, the commuter composition is significantly different with
African Americans making up only 60 percent of the audience .8 Country
----------------------------------------------------------------------

About the Consumer Behavior Index

Navigauge collects and aggregates the data for the Index through
combining the company's statistically valid Atlanta-based panel with
its in-vehicle passive monitoring device that captures in-vehicle
listening activity with no distraction to the driver or exhaustive
data entry.

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American Consumer Institute Survey Finds Americans Split on National Health Plan Support

fuhr . For more
information about the Institute, visit http://www.5 FM
African Country
American Male 103.7 Rock
----------------------------------------------------------------------
White
60% 750 AM-
African News/Talk
American Male 103.

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3 FM
of Gross Impressions) 10% 28% 43% 3.9 FM
Local Population 95% 54% 60% 3.5 FM
12% 54% CHR
Hispanic Female 92.
To view the full Consumer Behavior Index, visit
www.

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For general questions about this survey and health care policy
issues, contact Anne Danehy at adanehy@rcn. Navigauge found that in
contrast to the population, these billboards reached a more upscale,
smaller African American household audience than reflected in the
resident population. In 2005, Navigauge will expand its service, providing
real-time data from as many as five of the top ten markets.navigauge.

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jr@widener.3 FM
Local Population (41%) 49% 27% 3.4 million exposures.navigauge.com

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5 FM
Commuters 72% Country
(% Distribution Hispanics Female 103.
For more information, visit www.

underwrite spatially

27%).com/ourindex

About Navigauge Inc .

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Household
Income
($50 - Household Media
30071 Race Gender $100K) Size Consumption
------------------------------------------- ---------------------------
Male 100.0 Urban
----------------------------------------------------------------------

In the zip code 30034 , which includes a stretch of I-285, south of
I-20, with a population of 49,800, billboards placed along this area
reached approximately 583,000 unique drivers over a four-week period
and yielded more than 3.3 FM
Commuters 60% 41% Urban
(% Distribution White Female 750 AM
of Gross Impressions) 35% 59% 45 % 2.9 FM
Local Population 29% 46% 69% 2.

Navigauge is an Atlanta -based media and market intelligence
company that provides the most in-depth understanding of consumer 's
in-vehicle media consumption, mobility patterns and retailer
interaction available today.

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Divisions Exist by Political Affiliation, Income, Race and Uninsured

RESTON, Va.edu (610 ) 499-1172.

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5 FM
Hispanics Female Urban
Local Population 42% 45% 39% 3.3 94.5 FM-
of Gross Impressions) 7% 52% 50% 2.

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According to Anne
Danehy, an expert for the Institute and President of Strategic Opinion
Research, "the survey reflects wide differences of opinion among consumers,
suggesting that policymakers will struggle to find consensus on how best to
deal with these important national issues.9 FM-
White Urban
(39 %) Male 104.9 FM AC
-------------------------------------------------------- --------------
750 AM
News/Talk
Male 101.

Human Geography is the study of the spatial organization of human activity and human interaction with the physical environment.

The @links provided in this category are subareas that are typically of interest to those studying human and cultural geography.

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Independents mirror the overall numbers (43% favor). "A major public policy issue is how to
best provide access to the healthcare system to the uninsured and the
underinsured and at the same time control healthcare costs," according to Dr. Visit http://www.theamericanconsumer.
The Consumer Behavior Index is the media industry's first independent
and reliable passive measurement source of consumer in-vehicle radio
listening and outdoor advertising exposure behavior data and
intelligence.
"Outdoor advertisers have a significant opportunity to refine where
and how they spend their advertising dollars," said Ted Hawthorne, SVP
Research for Navigauge.

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The survey also
suggests that affluent consumers (31% for households earning over $100,000)
are less apt to support a national health plan, compared to lower income
consumers (47% for households earning below $25,000).
The survey was based on a 1,000-person telephone survey with residents
across the United States.

Household
Income
($50 - Household Top
30297 Race Gender $100K) Size Stations
----------------------------------------------------------------------
107. The shift
in demographics is also reflected in radio station formats listened to
by drivers, with two of the top five being talk and country stations,
the other three being urban stations. Navigauge customers receive The Index free of charge .

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Surprisingly, the survey revealed that only 52% of uninsured households would
support a nationalized health plan.

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Even though many unions publicly support nationalized medical and health
insurance , households with union members were only modestly more in favor of a
nationalized health plan (47 %), compared to households without union members
(42%). As expected, there are divisions among party lines, with Democrats
more likely than Republican to favor a nationalized plan (54% vs.
Fuhr, a public policy expert for the Institute and Professor of Economics at
Widener University. "With information based upon actual behavior
rather than modeled information, this industry can make more effective
decisions to reach their potential buyers.1 FM
African 51% Urban AC
American Female 103 .
Navigauge found that while the traffic through this stretch of road
reflected the general Atlanta driving population, the population of
the zip code is quite different with Hispanics representing a
significantly higher make-up of the local population. The
Consumer Behavior Index is distributed monthly to industry analysts
and trade media.

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---

- - kjjkjk

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