Claritas Inc.

About Spectra

Spectra, a VNU business, serves the fast moving consumer goods
industry with consumer-centric marketing solutions, creating marketing
ROI by measuring the consumer behavior impact of all demand side
spending.

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The announcement was made during Consumer 360, the preeminent
educational and networking event for the consumer packaged goods
industry."
The Homescan African -American Consumer Panel is a subset of the
ACNielsen Homescan consumer panel. Already the richest source of
consumer insights in the CPG industry, the national panel is being
expanded from 91 ,500 households to an industry-leading MegaPanel of
125,000 households by the end of this year.

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Target Track and the Homescan African-American Consumer Panel are
part of a comprehensive portfolio of ethnic market information
services available from the VNU Marketing Information group:

The ACNielsen Homescan Los Angeles Hispanic Panel captures
all-outlet UPC product purchasing from 1,500 LA-area Hispanic
households.

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Census-based demographic
data updated annually, behavioral insights through proprietary
Claritas surveys and a suite of segmentation offerings led by
its signature product, PRIZM NE.

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Topics covered include:

-- Commitment to Being Health Active
-- Healthiness of Diet
-- Drivers of Healthy Eating
-- Health and Weight Management
-- Benefits of Eating Healthy
-- Food Choices
-- Nutritional Knowledge
-- Package Labeling and New Brand Influences
-- Food Processing Issues/Organic Products
-- Meal Preparation and Shopping Occasions
-- Motivational Segments and Benefit Platforms
-- Demographic Data Tables
-- Questionnaire with 2003 Total Percent

For more information visit
http://www.
Meredith Spector, vice president of Marketing in the U."
The Homescan African-American Consumer Panel will be further
enhanced later this year with country-of-origin information.

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researchandmarkets.com/cgi-bin/prnh/20040820/RESEARCH )
The 2004 Market Guide to Oceania is mandatory reading for marketers
targeting Oceania shoppers . The Australia report contains trend data for 2000
and 2003.

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The reports are organized and formatted alike, for easy comparison
between countries by the reader. Some
international data compares the countries within that region to each other.S.com

About ACNielsen

ACNielsen, a VNU business , is the world's leading marketing
information provider.

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S.
Panelists record UPC purchases made at any retail outlet using
patented in-home scanners and then download the information to
ACNielsen for analysis.

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com/reports/c14853) has announced the addition
of 2004 Market Guide To Oceania: Attitudes and Actions Towards Health and
Nutrition Choices to their offering. The report gives you never before available hard
data on consumer's choices, together with the insights and understandings
necessary for good planning and decision-making. In addition to performance tracking, the service also
analyzes promotional effectiveness within each segment.S. for
ACNielsen Homescan, said, "As manufacturers and retailers direct more
of their marketing dollars toward fast growing segments, they need
information that helps them size the opportunity and measure the
impact of their investment.

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Each report contains detailed data on shoppers' attitudes and behavior
toward health and nutrition choices, their dietary priorities, motivations,
health concerns and problems, nutrition awareness and more.
"Target Track represents a real breakthrough in understanding the
purchasing behavior of Hispanic and African-American consumers," said
Alice Fawver, senior vice president of Marketing, ACNielsen U. "Used
in conjunction with other VNU marketing information services, such as
Spectra's HispanIQ , Target Track will enable clients to more easily
evaluate and refine their targeted marketing plans .

consumerism advantage

Research and Markets: Learn Current Issues in Consumer Attitudes and Behaviour Towards Health and Nutrition Choices in Oceania

newscom.com/reports/c14853

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

About VNU

VNU is a global information and media company with leading market
positions and recognized brands in marketing information (ACNielsen ),
media measurement and information (Nielsen Media Research) and
business information (Billboard , The Hollywood Reporter, Computing,
Intermediair). VNU is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands and New York, USA.

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Offering services in more than 100 countries ,
the unit provides measurement and analysis of marketplace dynamics and
consumer attitudes and behavior.

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For more information, please visit the VNU website at
www.acnielsen.spectramarketing.

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com
Fax: +353 1 4100 980

and Spectra,
analyzes point-of-sale data from food, drug , and mass merchandise
stores to quantify sales among Hispanic and African-American
consumers, highlighting those categories and brands that skew toward
each segment.S. Total revenues amounted to EUR 3.

Note to Editors: Look for this press release and other ACNielsen
and Spectra news on the Internet at http://us.

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The 2004 Market Guide to Oceania includes two reports.

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This report can
teach you effective ways to position products and communications. Target Track
offers reporting across the total U.S.

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You'll learn current issues in consumer attitudes
and behavior toward health and nutrition choices, the trends in consumer
priorities, and most importantly, where shoppers are headed in their thinking
about health and nutrition.vnu.

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Each report profiles shoppers in their respective country: all shoppers,
men and women, age groups, income groups, and other consumer subgroups.

VNU Marketing Information Expands Portfolio of Ethnic Market Information Services

----

Target Track and Homescan African-American Consumer Panel
add Important New Insights into Fast-Growing Consumer Segments

VNU Marketing Information today announced two new services -Target
Track and Homescan(R) African-American Consumer Panel - that expand
its portfolio of ethnic market information capabilities and give the
consumer packaged goods (CPG) industry new insights into fast-growing
consumer segments.
Robert Tomei, general manager of the ACNielsen U. The panel reports on the nation's largest Hispanic
market, providing insights into shopping behavior , product
preferences, and attitudes segmented by the household's
language preference: Spanish-only/preferred, bi-lingual, and
English-only/preferred.

Spectra HispanIQ utilizes the multi-dimensional Culture Point
Model to define acculturation, giving CPG manufacturers and
retailers an authoritative read on which acculturation
segments of Hispanic consumers offer the best opportunities
for their brands and stores.

effect thesis

"
The ACNielsen Homescan African-American Consumer Panel provides
integrated shopping and attitudinal insights into African -American
consumers so that marketers can understand the unique product
preferences of this fast growing consumer group. The panel consists of
a nationally-representative sample of African-American households. We are pleased
to provide our clients with the most comprehensive set of insights
available for this important consumer group. Homescan
business, said, "The African-American panel is yet another tangible
benefit of VNU's investment in the Homescan MegaPanel expansion and
furthers our vision of being the authority on consumer behavior and
all that influences it.S. Spectra provides clients with world-class segmentation and
targeting services that help them identify high-value consumers ,
uncover new opportunities and execute marketing and sales efforts at
the store level.

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Each report
contains detailed information on the consumer market for health and nutrition
in Australia and Indonesia. and Spectra,
both units of VNU and part of the VNU Marketing Information Group.
Target Track, a joint offering of ACNielsen U., as well as within 20
census-based retailer trade areas, 13 African-American markets, and 11
Hispanic markets. The Homescan panel is unique in its
ability to overlay actual purchase data with consumer attitudes,
making it much more actionable than survey data alone.

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(Logo: http://www.

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The
company employs 38,000 people.

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researchandmarkets.S.

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DUBLIN, Ireland, Research and Markets
(http://www. Consumer 360 is sponsored by ACNielsen U.com

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Business Editors
Consumer 360

HOLLYWOOD, Fla., serving companies in numerous non-CPG
industries, offers a variety of Hispanic information and
targeting services , including: U.8
billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU)
stock exchange . Clients rely on ACNielsen's market
research, proprietary products, analytical tools and professional
service to understand competitive performance, to uncover new
opportunities and to raise the profitability of their marketing and
sales campaigns.com/news and
www.