Founded in 1923, the magazine lists a circulation of more than 175,000 health
professionals.
Physician's Briefing provides timely and concise summaries from peer-
reviewed medical journals.
HealthDay's parent company, ScoutNews, LLC is a privately held information
firm, headquartered in Norwalk, Conn.S., a private equity fund sponsored by Wasserstein + Co.

consumer measurement

com),
provides up-to-the-minute daily news articles on the latest research in
medical journals, presentations at medical conferences and government
initiatives that affect the way physicians and other health professionals
practice medicine. They simply don 't have the time to sift through all the material."
McKillen said HealthDay's Physician's Briefing sorts the latest
information into 20 medical specialties, and sends updates twice daily,
providing a minimum of 15 articles a day.

About HealthDay
In addition to the Physician's Briefing , HealthDay provides a daily
consumer health news service that appears on more than 2,000 hospital and
health care Web sites, major Internet sites such as Yahoo!, MSN, iVillage and
through major news companies like Cox Communications and Gannett Inc.

volumes roles

ALM was formed by U.

papers journals

J. and official publication for all Philadelphia
County legal notices.

conscious measurement

In addition to the daily news, the Physician 's Briefing service provides
monthly journal and medical conference summaries for busy physicians who may
not have time to read the news each day. ALM currently
owns and publishes 39 national and regional magazines and newspapers,
including The American Lawyer(R), Corporate Counsel(R), The National
Law Journal(R) and Real Estate Forum(R). Other ALM businesses include book and newsletter
publishing, court verdict and settlement reporting, production of
professional trade shows, conferences and educational seminars, market
research and content distribution. More information on ALM's businesses and services is available on
the Web at www.

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consumers emphasizing

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HealthDay's Physician's Briefing Gives Latest Information to Doctors

NORWALK, Conn.

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The company has roughly 1,000 employees and
currently operates from multiple offices in North America and Europe.

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"The HealthDay items will alert them to key clinical issues
they may want to investigate further. More than 150 journals are reviewed across 20
different medical specialties.
Written and edited by the staff of The Legal Intelligencer, with
contributions from some of the top business attorneys in the region,
the Mid-Atlantic Executive Legal Adviser analyzes key legal issues in
layman's terms and complements GC Mid-Atlantic's coverage of
business-related legal topics for in-house attorneys.

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physiciansbriefing.

Headquartered in New York City, ALM is a leading integrated media
company, focused on the legal and business communities.P.alm.

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Medical Economics will be featuring Physician's Briefing items in every issue.
"The addition of Physician 's Briefing updates represents a departure from
our non-clinical mission, but it fulfills perfectly our mission to help our
readers maximize their time," said Medical Economics Editor-in-Chief Marianne
Dekker Matera.

About Advanstar
Advanstar Communications Inc is a leading worldwide media company
providing integrated marketing solutions for the Fashion, Life Sciences and
Powersports industries.com
ALM's Pennsylvania Newspaper Group's award-winning publications,
related Web sites , reference texts and directories serve the
Pennsylvania, Delaware and Southern New Jersey legal communities . ALM's Law.

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Professional Health News Service Makes Its Debut

"
Theresa Tamkins, former executive editor of Reuters Health Information,
serves as managing editor of Physician's Briefing.
"Legal issues are influencing every area of business, from
expansion to operations to marketing. "The Executive Legal Adviser is
designed to provide C-level executives with a succinct, efficient and
informed way to stay in front of changes in business law.

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firat informed

Business Editors

NEW YORK----The Pennsylvania
Newspaper Group of ALM, a leading media company serving legal and
business professionals, today announced the launch of the Mid-Atlantic
Executive Legal Adviser(TM), a new quarterly magazine exploring legal
issues affecting business executives.

Journals, magazines, newsletters, etc.

edited abstracts

"No one was organizing it for them," McKillen said, "Doctors don't know
where to start and where to stop with all the journal articles and research
papers. The premier
issue addresses topics including treatment of whistleblowers under the
Sarbanes-Oxley Act, changes in antitrust compliance requirements and
the impact of new immigration policies on hiring and staffing.com(R)
is the Web's leading information source for commercial real estate
professionals.

for disseminating information regarding family and consumer science.

advances measurement

Physician's Briefing does that for them. A veteran of more than 15
years in scientific and medical journalism, Tamkins has written and/or edited
for publications as diverse as American Health magazine, The Scientist, and
Audubon Magazine.

ALM's Pennsylvania Newspaper Group Launches Mid-Atlantic Executive Legal Adviser for Business Leaders

appear volumes

, A medical news service specifically
designed to serve the needs of the busy health professional was launched today
by HealthDay, whose daily consumer health news articles appear on thousands of
Internet sites and in newspapers around the world.

The Pennsylvania Group publishes
The Legal Intelligencer(R), Pennsylvania Law Weekly(R), the Delaware
Law Weekly(R) and GC Mid-Atlantic(TM), as well as a number of
specialty books, directories, and seminars. The
group includes The Legal Intelligencer, the oldest daily legal
newspaper in the U.

measurement consumer

disseminates emphasizing

Physicians Briefing will be
licensed to hospitals, managed care organizations , physician portals,
professional journals, and pharmaceutical Internet, Intranet and Extranet
sites as a way to encourage frequent visits by physicians."
"With stringent government regulation and increasing demands by
shareholders and employees, today's business leaders are under greater
scrutiny and face additional liability for their daily decisions.
Mid-Atlantic Executive Legal Adviser provides timely, essential
information that takes the guess work out of these decisions," said
Tracy Blitz Newman, editor in chief of the magazine.

emphasizing journals

A HealthDay study on the information market for physicians found that
health professionals were forced to wade through a large amount of material
from various sources to get what they wanted, said HealthDay president Dan
McKillen.

measurement abstracts

The new service, Physician 's Briefing (http://www.
Advanstar serves business professionals and consumers in these industries
with its portfolio of 81 events, 58 publications and directories, 125
electronic publications and Web sites, as well as educational and direct
marketing products and services. Senior executives need to stay
on top of legal trends, emerging cases and new mandates," said John
Mason, publisher of the group.S.com(R) is the Web's
leading legal news and information network, while ALM's GlobeSt .com

emphasizing disseminates

Among the medical news service's first clients is Medical Economics, a
twice -monthly magazine owned by Advanstar Communications in Montvale, N. Physician's Briefing also provides coverage of
more than 50 medical conferences and scientific sessions annually and tracks
alerts and institutional updates from government agencies such as the National
Institutes of Health, the Food and Drug Administration, the Centers for
Disease Control and Prevention. Equity
Partners , L.

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The news
service is also syndicated through the New York Times Syndicate. In
addition to articles dealing with timely legal matters, each issue of
Executive Legal Adviser will include summaries of state and federal
opinions alerting executives to cases that could impact their
businesses.
The Mid-Atlantic Executive Legal Adviser is distributed to a
select group of 10,000 C-level executives at businesses, including all
companies with more than 200 employees, in Southern New Jersey,
Pennsylvania and Delaware. For additional information on advertising
in the Mid-Atlantic Executive Legal Adviser , please contact Tom Curry
at 215-557-2359 or tcurry@alm.,
LP.

scholarly conscious

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