com, for EZ
Scores, LLC.
(Logo: http://www. SIRIUS is the only
radio broadcaster to broadcast every game of the NCAA(R) Division I Men's
Basketball Tournament in its entirety.com following Selection Sunday, March 12. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.

investigates costs

examine arenas

"Hankook's presence at these highly regarded universities within their
NCAA football stadiums is a significant expansion of our aggressive effort to
promote the Hankook brand name and appeal to a wide demographic profile via
sporting venues ," explains Bill Bainbridge, Hankook Tire Marketing Director.
"Sports marketing has evolved as a major component of our overall advertising
and marketing strategy," Mr.B.

stadium stadiums

enters NCAA College Football stadiums
this weekend as its logo will be prominently displayed around the playing
fields at five Division 1-A schools. Hankook signage has also been prominent in NBA, NHL and NCAA
Basketball arenas posting literally billions of brand impressions with sports
fans via live audiences as well as regional and national television audiences.

Brickyard 400 Wraps Year Long Promotional Schedule

SILVER SPRING, Md.

About EZ Scores
EZ Scores, LLC is a Maryland -based company, offering live sports scores
and statistics via voice recognition.

SIRIUS Satellite Radio to Broadcast Every Game of the 2006 NCAA(R) Division I Men's Basketball Tournament

stadiums facilitates

Bainbridge says, "and implementing a stadium
signage program with NCAA Football for 2005 is a natural extension of an
already successful endeavor. of New York. Clarke,
agency president. "Hankook has demonstrated a deep understanding for the power
of in-game branding, with their MLB, NBA and college team partnerships . EZ Scores
began its year long "promotional tour" at a Bowie Baysox baseball game in
Bowie, MD in July 2004.
"Over the course of the year, we were able to give out our product at
major sporting events across the country allowing the EZ Scores brand to reach
a national audience, including the highly sought after 18-34 male sports
fans," said Chris O' Donnell, CEO of EZ Scores/EZ 411.

Uninterrupted Broadcast Lineup Will Allow SIRIUS Listeners to Hear Every
Second of Every Tournament Game

NEW YORK, SIRIUS Satellite Radio
(Nasdaq: SIRI), for the second straight year, will be the exclusive satellite
radio provider of every game of the 2006 NCAA(R) Division I Men's Basketball
Championship.

impact examine

These sports marketing relationships are a direct
result of efforts by Hankook's advertising agency, G. EZ Scores, LLC is a fully-owned
subsidiary of EZ 411, LLC, a company specializing in enhanced directory
assistance services. Full SIRIUS
tournament brackets, with match-ups and channel assignments, can be downloaded
from http://www.sirius. "SIRIUS will air every second of action, every cinderella
performance and every buzzer-beater to our national audience, making us a
must-have for NCAA hoops fans.
Accordingly, any such statements are qualified in their entirety by reference
to the factors discussed in our Annual Report on Form 10-K for the year ended
December 31, 2004 filed with the Securities and Exchange Commission.

facilitates stadiums

"The Van Wagner Sports Group/Dorna USA is proud to have an advertiser like
Hankook Tire as a founding partner for our new NCAA College Football 'Stadium
Domination' Program," says Michael Levine, President of Van Wagner Sports
Group/Dorna USA.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities for
more than 360,000 student-athletes at more than 1,000 member colleges and
universities.org .

mlb interesting

Hankook's 2005 NCAA College Football Stadium Signage Program calls for the
Hankook name to appear in fixed signage at the venues of these five top-rated
NCAA football teams throughout the 2005 season.
"For many fans, the NCAA tournament marks the most exciting three weeks on
the sports calendar," said Steve Cohen, SIRIUS' Vice President of Sports
Programming.

economics stadium

EZ Scores Reaches Company Milestone - 25 Million Impressions in 12 Months

For more information, go to
http://www .

economics stadium

The stadiums of these five
teams have seating capacity for more than 365,000 people combined -- times six
home games on each schedule. This will log hundreds of thousands of Hankook
brand impressions with in-stadium game day attendance and literally several
million more impressions via local, regional, and national television coverage
including ESPN, ESPN2, ABC and FoxSportsNet -- as well as game replays and
highlights on countless local and national sports news programs. "Thanks to the support of sponsors like Hankook Tire, we are able
to make our stadium 'Red and Black., Sunday 's Brickyard 400 race in
Indianapolis, Indiana marked a year of continuous product promotion and
customer outreach for EZ Scores, the Md.ezscores.

CONTACT: Keira Shein, +1-410-363-9494, or keira@wilkinsonshein .ncaa.

salaries dynamics

In addition to Syracuse University, San Diego State University, and the
University of California, Hankook signage will also be featured at the Miami
Orange Bowl, home of the Miami Hurricanes and the Los Angeles Memorial
Coliseum home of the defending NCAA National Champion University of Southern
California Trojans.
"Since we share our football stadium with an NFL team, the addition of the
field wrap signage adds to our home field advantage," notes Wayne Guymon,
Assistant Athletic Director, Corporate Partnerships, San Diego State
University. This
fall, Hankook will continue to be ahead of its peers on the sports marketing
landscape, with this new entree into NCAA College Football.

com/cgi-bin/prnh/19991118/NYTH125 )
SIRIUS will provide uninterrupted coverage of every match-up from the
opening tip of the opening round game on March 14 through the final buzzer of
the championship game on April 3.com

stadium benefit

newscom.

mlb nhl

Clarke Advertising,
Inc."
The Hankook name and logo appear prominently in Major League Baseball
venues around the country, including many of the teams still chasing a pennant
in 2005."
SIRIUS airs more college sports than any other radio outlet, providing
play-by-play from more than 150 college teams around the nation from
conferences including the Pac 10, SEC, Big Ten, Big 12, Big East, Atlantic 10,
Big West, Metro Atlantic, Mid-American, Missouri Valley, Ohio Valley,
Southern, Sun Belt, West Coast, Mountain West , Western Athletic, Conference
USA, Colonial Athletic Association, Horizon League and Ivy League.

About SIRIUS
SIRIUS delivers more than 125 channels of the best commercial-free music ,
compelling talk shows, news and information, and the most extensive sports
programming to listeners across the country in digital quality sound. Among the
key factors that have a direct bearing on our operational results are: our
dependence upon third parties, including manufacturers of SIRIUS radios,
retailers, automakers and programming partners, our competitive position and
any events which affect the useful life of our satellites.

Sports economists examine questions of salaries and labor relations, impact of merchandising, public financing of facilities, and the general impact of the athletic world on the economy.

examine salary

, In an unprecedented move in sports
marketing, Hankook Tire America Corp. Hankook
Tire America Corp. The
tour will also include the Daytona 500, and the Final Four , among others and
sponsorship of select NBA, NHL, MLB, NFL and NCAA games throughout the 2006
season . All games will be offered in their entirety
with no blackouts and at no extra charge to subscribers . Starting in 2007, SIRIUS will be the official
satellite radio home of NASCAR.

interesting baseball

Hankook Tire Scores With Another Sports Marketing Coup: 2005 NCAA College Football Stadium Signage Program

Hankook 's sports marketing program has made tremendous strides in helping
to raise consumer awareness of the Hankook Tire name since it began in 2001. "One of our goals is to build brand impressions and to
channel them to Hankook's growing dealer network," says Richard A. Enterprises we had the chance to
really raise our level of promotion at major events like the Super Bowl and
the Final Four . The company also introduced its "My
Team" fantasy league function, enabling sports fans to input a lineup of their
favorite players through the Company's website, and receive live updates
through its phone service. To find out more about EZ Scores, visit http://www.

merchandising chairman

P."
As a technology-focused , market driven company manufacturing a wide range
of High Performance and Ultra-High Performance Passenger, Light and Medium
Truck, Winter Radial, Original Equipment, and Truck and Bus Radial tires ,
Hankook is at the forefront of new product innovation and development.-based company providing live sports
scores and statistics over the phone. The company today announced it has
delivered current advertisers more than 25 million impressions through
appearances at the Super Bowl in Jacksonville , Florida, the Indianapolis 500,
the NCAA baseball College World Series, and the NCAA men's basketball Final
Four and the distribution of 200,000 free promotional account cards. Through "My Team" fans can be up to the minute with
their Fantasy Football or Baseball teams. SIRIUS is the Official Satellite
Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games
of the NFL, NBA and NHL.

baseball salary

WAYNE, N.
SIRIUS is also the Official Satellite Radio Partner of Alabama, Army,
Auburn , Colorado, Florida, Iowa State, Kansas, Kentucky, Louisville, LSU,
Michigan, Ole Miss, Mississippi State, Missouri, Navy, Nebraska, Notre Dame,
Ohio State, Oklahoma, Oklahoma State, Pittsburgh, South Carolina, Syracuse,
Tennessee, Texas, Texas A+M, Texas Tech, UCLA, USC, Vanderbilt and West
Virginia .sirius.

mlb economists

P-SIRI

Media Contact:

Andrew FitzPatrick
SIRIUS
212-901-6693
afitzpatrick@siriusradio.

merchandising stadiums

This game will be televised nationally on ABC at
1:30 PM EDT.
In addition to being the Official Satellite Radio Partner of the NFL, NBA,
NHL, AFL , Wimbledon Championships and Barclays English Premier League soccer,
SIRIUS provides sports news and talk and coverage of several of the year's top
thoroughbred horse races.

facilitates impact

J. The kick-off for Hankook Tire's 2005 NCAA
College Football Stadium Signage Program will be Saturday, September 3rd as
the new signage will make its debut at QUALCOMM Stadium where the San Diego
State University Aztecs will host the UCLA Bruins and at Memorial Stadium in
Berkeley where the University of California Golden Bears will host the
Sacramento State Hornets.
On Sunday, September 4th, Hankook signage will be unveiled at the Carrier
Dome in Syracuse, NY as the Syracuse University Orange battle the Mountaineers
of West Virginia University. "Additionally, through
our great working relationship with J. Each year, more than 49,000 student-athletes compete in NCAA
championships in Division I, II and III sports .

baseball mlb

"A creative sports marketing program further lays the
groundwork for ongoing and future advertising and marketing efforts. markets tires through a nationwide network of independent
tire dealers and retailers.
Games will air on channels 121, 123, 125 and 181. SIRIUS
offers 68 channels of 100% commercial-free music, and features over 55
channels of sports, news, talk, entertainment, traffic and weather for a
monthly subscription fee of only $12.com to listen to SIRIUS live, or to find a
SIRIUS retailer or car dealer in your area.

mlb economics

' The entire stadium takes on a different
feel on Saturdays because of the new field wrap signage.E.com.

stadium dynamics

"
The sports marketing program has garnered Hankook widespread exposure
while reinforcing the Company's brand image in major markets nationwide, and
in some cases worldwide."
Hankook's 2005 NCAA College Football Stadium Signage Program was developed
in conjunction with The Van Wagner Sports Group/Dorna USA, a pioneer in sports
advertising and marketing.95.

Sports Economics is a branch of study which investigates both the dynamics of economic exchange within sporting and the relationship of the sports industry to business and society.

economists sabr

"
The company is currently in discussions with top advertisers to launch a
similar promotional tour for next year, beginning in early 2006 with the
Fiesta Bowl in Tempe, Arizona and the Rose Bowl in Pasadena, California.
EZ Scores recently expanded its product reach through the introduction of
the industry's first voice interactive fantasy sports information system and
the expansion of its real-time sports scores and stats offering to include
more than 700 college football teams . Regular SIRIUS host
Steve Torre will anchor SIRIUS' coverage, providing up-to-the-minute scores
and highlights and directing listeners to games around the dial.
Click on http://www.

investigates stadium

Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives , assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc.

dynamics nhl

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)