"Earlier in her career, she helped build CHI during
our formative phase, and now in her role as Amylin's CEO, she brings a
fresh perspective to our organization that will be valuable in this
challenging economic and political environment.com

Hirsch also is the author of "Dr.

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"
Dr. His studies have been published in
the Journal of the American Medical Association, Chemical Senses,
Psychiatric Times and more.

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"This article helps
build awareness for the important research that I've conducted over
the last 20 years. Hirsch's pioneering research has been published in several
peer-reviewed scientific publications.

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Graham,
president and CEO of Amylin Pharmaceuticals , Inc.chi.org
For more information on Amylin Pharmaceuticals, visit
www. As Reader's Digest reports: "the smell
of food can fool your brain into thinking that you've already eaten.
These crystal blends enhance the flavor of food without adding sugar
or stimulant chemicals. Hirsch and his work with the science
of smell and taste, please visit www.

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Science Writers/Health Editors

CHICAGO----In its annual "America's
100 Best" issue, Reader's Digest highlights the revolutionary advances
being made in the science of smell and its effect on weight loss. The results of his study were published in
a 2003 issue of Chemical Senses.

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The
May 2005 issue recognizes the extensive research that Dr. Study participants who used the crystals lost
an average of 33.6 pounds in only six months without changing their
diet or exercise routines.

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Previously, Graham was group chairman , office of
the president for Guidant Corporation., CHI
president and CEO. CHI's mission is
to advance responsible public policies that foster medical innovation
and promote scientific discovery .
For more information on Dr.

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CHI represents more than 225 leading biotechnology, medical
device , diagnostics, and pharmaceutical companies, and public and
private academic biomedical research organizations .

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Amylin President Elected to California Healthcare Institute Board

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CHI's web site is www."
During his initial research, Dr.

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Business Editors/Health Writers

LA JOLLA, Calif.D.

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People will soon realize that how much you eat
involves your senses of smell and taste more than any other factors in
the body. Hirsch caused dramatic weight loss
with a series of specially processed blends of "tastant crystals"
designed to stimulate chemosensory reactions in the nose and mouth.

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Graham joined Amylin Pharmaceuticals in September 2003 as
president and CEO. Graham started her career with
Eli Lilly and Company and served in a number of management positions.
She received a Bachelor of Science degree in agricultural economics
from the University of Arkansas and also holds a Master of Business
Administration degree from Harvard University. Hirsch has conducted more than 180 studies on smell and taste
and how they impact human behavior.

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Reader's Digest Recognizes Advances in Smell Research as One of `America's 100 Best'; Magazine features olfaction expert's revolutionary weight-loss methods

For example, his study in the
Journal of Neurological and Orthopedic Medicine and Surgery showed how
certain smells send signals to the brain that you're full so that you
eat less and lose weight.

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, was elected to the
board of directors of California Healthcare Institute (CHI). She is a member of the
board of Amylin Pharmaceuticals, the Pharmaceutical Research +
Manufacturers of America (PhRMA), and the California Council on
Science and Technology.
In a more recent study , Dr.ScienceofSmell.

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----Ginger L. CHI is a
non-profit public policy research organization representing leading
California academic institutions, biotechnology, medical device, and
pharmaceutical firms .amylin.
Dr.

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"It is exciting to be recognized for my work by such a widely read
publication as Reader's Digest," said Dr. Hirsch discovered that overweight
people ate less and lost weight by sniffing certain scents before
eating or when tempted by food. Hirsch is expanding this research to further substantiate this
effect and is currently conducting a study of more than 3,300
participants in one of the largest weight-loss trials ever performed.
Dr.

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"Ginger is an extraordinary leader and one of our industry's most
articulate and persuasive advocates," said David Gollaher, Ph.

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Hirsch, director of the
Smell and Taste Treatment and Research Foundation. Dr.

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She also serves on the advisory boards for the
Kellogg Center for Executive Women, the Harvard Business School Health
Industry Alumni, and the University of California, San Diego Health
Sciences.

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Alan Hirsch,
Chicago neurologist and olfaction expert, has dedicated to proving the
validity of subliminally stimulating the brain's smell and taste
sensors to help people feel full faster, eat less and lose weight.
Hirsch's Guide to Scentsational Weight Loss".