"

Mapping Providers Now Featured in Search Tools

The Search Tools section of the Guide, which now includes a
Mapping category, profiles products and services that enhance the
search experience. This
addition reflects increased mapping enhancements to search engines and
IYPs.
Neg Norton is president of the Association. To learn more
about Yellow Pages advertising , visit www.

ivo environmental

NEW YORK, Architecture, Engineering and
Construction (AEC) firms have seen an 88 % increase in the cost of professional
liability coverage in the last three years, according to a recent survey by
Zweig-White.RedVector.ypassociation.ypassociation.

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505.J.
The Local Search Guide , which will be featured at the YPA annual
conference March 6-8, 2005, in Las Vegas, is the first -ever, free
online resource that profiles Internet Yellow Pages (IYPs), Search
Engines and Search Tools companies.

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newscom.RedVector.

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com or call 800-877-5159, ext.org/conference/2005/index . The Association has members in more than 20
countries., board member companies
include BellSouth , SBC Yellow Pages, Verizon Information
Services, Yellow Pages Group, DataNational/Volt Directory Systems,
R.

bocconi associate

"The YPA will continue to track industry developments
and share them in the profiles and Viewpoint surveys featured in the
Local Search Guide. In addition, the Local Search Guide will be available
for viewing at Booth #401 in the Exhibition Hall.

themselves entry

Business Editors/Telecommunications Writers
YPA 17th Annual Conference + Exhibition

BERKELEY HEIGHTS, N.
"The Yellow Pages industry is a pioneer of local search and
continues to capitalize on the value of providing national and local
advertisers a forum to reach local consumers," said Neg Norton,
president, YPA. For more information
about the conference, please visit the YPA Web site at
http://www.

milan aere

com, the leading provider of
online continuing education for design and construction professionals, will
present a free Webcast: Risk Management for the Design Professional at 11
a. Architects can gain a free continuing education credit
by attending the one-hour webinar, which is an AIA-registered course (RV667).com.org
The Yellow Pages Integrated Media Association is a Delaware
not-for-profit corporation , dba Yellow Pages Association.

economics associate

associate economics

"The Yellow Pages Association's Local Search Guide is a valuable
resource that provides an unbiased overview of the local search
marketplace," said Greg Sterling, senior vice president for The Kelsey
Group.com and
Maps.org or call (908) 286-2380.

aere milan

The Webinar will feature a presentation by Kent Holland, JD, principal of
ConstructionRisk. Holland has 20 years of legal practice experience focused on
construction risk management and design professional liability .
Building Design + Construction recently identified professional liability
costs as one of the top issues facing the industry in 2005.com offers online courses to professionals involved in the
design and construction industries.
The local search industry will be discussed in a number of
sessions at the YPA 17th Annual Conference + Exhibition at The Mirage
in Las Vegas on March 6-8, 2005.S.

economics themselves

This month's Viewpoint addresses mobile search
and IP Targeting and features comments from six marketing and
publishing professionals., is the chairman of the YPA Board
of Directors.

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cfm

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service
Association (NYPSA), the Yellow Pages Association (YPA) is the trade
organization of a print and electronic media industry valued at more
than $26 billion worldwide ($14 billion U.localsearchguide .

maintained associate

"

Mobile Search and IP Targeting Focus of New Viewpoint Survey

To track industry trends , the Viewpoint section of the Guide
surveys a variety of marketplace thought leaders for their opinions on
recent developments. For a Who's
Who of Internet Yellow Pages and search engines, visit
www .

economics directories

Free Webinar to Help Architects Reduce Skyrocketing Risk Costs

com, and a leading expert on risk management in the AEC
industry. 1528.

Yellow Pages Association Expands Local Search Guide; First-Ever Online Local Search Resource Adds Profiles Mapping Section and New Viewpoint Survey

Since launching the Guide in
December 2004 with partners comScore, SEMPO and The Kelsey Group, the
YPA has added to the Local Search Guide 15 company profiles, a Search
Tools Mapping category and a new survey of industry experts in the
opinion-focused Viewpoint section.

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Architects can register for the event at http://www. and Canada.

taught individuals

RedVector.

resource contributing

com/cgi-bin/prnh/20020529/REDVECTORLOGO )
To help architects address this, RedVector., Thursday, May 5.
In this webinar, participants will learn how to:

* Reduce liability by managing communication
* Recognize legal responsibilities for site safety
* Recognize the potential cost of "small print"
* Apply fair risk allocation methods
* Use insurance as a risk management tool

The event is co-sponsored by Building Design + Construction, the only
magazine written exclusively for the non-residential building team , addressing
the needs of architects, engineers, construction and corporate professionals. The conference will bring together
Yellow Pages publishers, marketers and suppliers, media planners,
buyers and advertising agencies to discuss the state of the Yellow
Pages industry.
homes with telephones - and who account for more than 90 percent of
Yellow Pages revenue generated in the U.
The Yellow Pages medium provides a powerful return on investment
for advertisers and can serve as the cornerstone of an integrated
advertising media mix.

economists environmental

com, provide targeted maps and driving directions that lead
consumers to businesses identified through local search queries.H. For more information, please visit the YPA Web
site at www.

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Webinar.com
or by calling 800-877-5159 ext. George Burnett,
president and CEO of Dex Media Inc.

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(Logo: http://www.com, Inc.localsearchguide. Association members
include Yellow Pages publishers, who produce leading-edge electronic
products and deliver Yellow Pages directories to 100 percent of U. Donnelley Corp., RR Donnelley + Sons Company, Wahlstrom Group,
the Association of Directory Marketing and Marquette Group.buyyellow.

collections taught

Members also
include the industry's international , national and local sales forces,
certified marketing representatives (CMRs) and associate members , a
group of industry stakeholders that include Yellow Pages advertisers,
vendors and suppliers .

notes economics

About RedVector. For more information, log on to
http://www.).

associate bocconi

m.----As local
search gains momentum and local ad growth soars, the Yellow Pages
Association(TM) (YPA(TM)) today announced an expansion of the Local
Search Guide (www. "In 2004, we witnessed significant local search partnering and
product development by the top IYPs and Search Engines, and that
should accelerate in 2005 . Mapping companies, such as Mapquest. In addition to Dex Media Inc.

directories repec

He works as
Risk Management Services Consultant for the Environmental Design Professional
Liability Unit of Arch Insurance Group , based in New York City.org). Each profile is developed using
public information and details corporate backgrounds,
business/advertising products and partnerships.S.S.