Virtual Iris also improves online
buy flow -- shoppers can instantly purchase an "Irisized" item from an
image, email or banner ad in fewer clicks than typically required by
online retail or auction sites. We've started to streamline our requirements
management process and look forward to fully tapping all the
capabilities that Rally has to offer. The company is backed by Mobius Venture Capital and Boulder
Ventures.

Chaos theory, in mathematics and physics, deals with the behavior of certain nonlinear dynamical systems that (under certain conditions ) exhibit the phenomenon known as chaos, most famously characterised by sensitivity to initial conditions .

fractals attractors

com

About Virtual Iris

Founded in December 2003 and headquartered in Los Angeles,
California , privately-held Virtual Iris enables businesses for the
first time to automate the volume production and deployment of Rich
Media, instantly transforming static digital images into dynamic,
multi -dimensional product displays that stimulate increased sales,
streamline the buying process and provide a visceral "in store"
experience online. Rally's on-demand, hosted
subscription service enables software organizations to reliably deliver
valuable software in rapid iterations by marrying Agile project management
with customer-centric requirements management, early testing and defect
tracking .

derivations kleinian

com


stellated farey

The breakthrough on the 'back end'
is that Virtual Iris provides online vendors and individual sellers
the ability to create this functionality themselves in minutes for
every product image on any site, banner, or email, without the
overhead, capacity requirements, or performance degradation associated
with existing imaging solutions. In addition, consumers can
change the colors or patterns of images such as shoes and apparel;
access text or close-up visual information about particular product
features; and assess product dimensions with the drag of a mouse --
the distance between armrests on a sofa, for example, or between front
and rear fenders of an automobile .

Rally Software Development Helps New Customers Make the Transition to Agile

fractal efg

Gary Kramer, Chief Executive Officer
of Virtual Iris."

The "In-Store" Experience -- Online, Instantly and Without
Plug -ins

With "Irisized" images, consumers can shop online as if products
are in their hands, zooming , moving and rotating them with the aid of
a highly intuitive Touchpad or Toolbar. As a hosted Web application, Rally starts fast and scales
easily across all geographies and platforms with no IT burdens.

deterministic generalizes

Virtual Iris Unveils ''In Store'' Experience for Consumers Online; Interactive Software Dramatically Improves Sales Environment for Online Sellers

Now that
we've deployed Rally, we see how it provides a very holistic process for
combining requirements management, test tracking and defect tracking
into a single view that our entire company can access. We now have
the tools and knowledge we need to keep our Agile projects on path.

famously parlance


As part of a total solution for helping organizations succeed with Agile
development practices, Rally complements its tooling with world-class coaching
services that help development teams define, develop and deliver their first
Agile projects within 60 days. Delivered on-site or via phone and Web
conference, Rally 's coaching services range from one-day Agile workshops to
three-part mentoring programs where coaches actively participate in release
planning, iteration scheduling, management demos and team retrospectives . Per-user pricing starts at
$65-per-month.

sierpinski stellated



Business Editors/High-Tech Editors

LOS ANGELES----

Boosts Interactivity and Selling Power of Images Online While
Avoiding Traditional Rich Media Creation, Implementation and
Performance Hurdles

Virtual Iris, Inc. Now
management, marketing and sales have real-time status of new feature
development. A one -day, on-site Agile
workshop starts at $2,995, and a 3-part mentoring program that places an Agile
coach alongside the project team during their first iterations starts at
$8,750.

tetrabrot attractors

com, Noteworthy Medical Systems and Virtio Corp."

Doug Stein
Vice President of Development and Technology
Learning."

Gerry Morgan
Vice President of Product Development
ASSET InterTech

"Rally has proven to be a useful tool for our product management team.

singularities fractal

com. New Customers Use Rally to Gain Immediate Value From Agile Development
Practices

BOULDER, Colo.,
a provider of on-demand software development management solutions for Agile
teams, today announced the addition of eight customers that have successfully
transitioned their software development practices to Agile methods using the
company's tools and coaching services., Rally Software Development was founded in 2002
with a mission to dramatically increase the responsiveness and productivity of
software-driven companies by delivering the knowledge , coaching and tooling
needed to succeed with Agile development practices.

A fractal is a chaotic mathematic object which can be divided into parts, each of which is similar to the original object.

generalization generalizes

efg stellated

Rally has quickly emerged as "first
choice" for organizations looking to formalize their Agile development
practices and replace disconnected software planning, tracking and management
processes that have been cumbersome and ineffective.

Here's what some of Rally's customers have to say about its offering:

"There's no way we would be as far along with our Agile projects without
Rally. Rally also offers a 5-user annual subscription package that
includes six hours of jump -start training for $3,500 to help projects start
quickly with Agile and Rally.

deterministic formulations


We were able to get Rally implemented and our team productive within a
week.

Fractals are said to possess infinite detail, and are generally self-similar and independent of scale.

generalizes derivations

With no plug-ins required , "Irisized"
images load instantaneously and can be viewed immediately on almost
any computer.
Using the online
tools, we jointly input requirements, use cases and test cases, and the
customer can get updates on project status at any time.rallydev.

attractors singularities

Virtual Iris provides this experience
without requiring consumers to load any plug-in software at all. To learn more about how Virtual Iris
can benefit your own e-commerce strategy, contact Virtual Iris at
(310) 403-7201 or at sales@virtualiris . The company offers a free
test drive to qualified software organizations.

formulations parlance

, Rally Software Development Corp.
Customers that have made the transition to Agile using Rally include:
ASSET InterTech , Creekpath Systems, Gold Systems, Hire. I also want to
say that Rally's responsiveness has been outstanding and the training
has helped accelerate and formalize our Agile processes.
com

Rally's on-demand subscription Web service manages all aspects of Agile
software development by seamlessly marrying Agile project management with
tracking of requirements, test cases and defects .5 is available March 19, 2005.

About Rally Software Development
Based in Boulder, Colo. Rally's world-class coaching team and technical advisory board are
comprised of luminaries in the Agile community and software development
industry.

In many cases a fractal can be generated by a repeating pattern, typically a recursive or iterative process.

farey attractors


"We're happy with the response we're getting and to hear firsthand how Rally
customers now have the project visibility and coordination needed to improve
their company's responsiveness to customer needs."
Rally Release 4.

tetrabrot stoppard

mandelbrot stellated

today introduced a software solution capable of
rapidly transforming static online imagery into information -rich,
interactive displays in minutes, with the dual goals of helping
merchants sell more and consumers make online purchases with greater
ease and confidence. Using the tooling and training Rally provides, we've ensured
that the people that need visibility into an Agile and living
development process and its release outcomes have that visibility.com


The term fractal was coined in 1975 by Benot Mandelbrot, from the Latin fractus or 'broken'/'fraction'.

tetrabrot mandelbrot


"By showing more to consumers, anyone engaged in e-commerce will
be able to sell more," said Dr.
To view a variety of Virtual Iris technology demonstrations,
please visit www.virtualiris. For the first
time we can clearly see the necessary trade-offs that occur when new
requirements are added, allowing us to better balance and prioritize
activities for the development team . The tool is easy-to-use and versatile, complemented by a great
training program.
"Software development teams transitioning to short, iterative development
cycles typically start by using the project resources they have available, and
then quickly realize how inadequate these tools can be for supporting the new
collaboration needs of their extended teams," said Tim Miller, CEO for Rally.

mandelbrot deterministic

Rally also enables Agile principles to reach far beyond
the software development process and into our corporate goals for
continuous improvement.

brownian attractors

"With Virtual Iris, shoppers can now pick up, rotate,
examine, and zoom in on specific product features with unprecedented
'real world' feel, speed, and ease.com

"Our initial goal with Rally was to formalize our Agile processes and get
away from using spreadsheets, whiteboards and sticky notes.

attractors formalism

virtualiris . A growing number of
software-driven organizations turn to Rally to gain unprecedented project
visibility into project features, quality and status, while improving overall
team collaboration. For more information about Rally, visit the company's Website at
http://www.

iterations stellated

"

Guy Shaviv
Vice President of Engineering
Virtio

"The technology we develop requires our customers to have a very
collaborative role in the development process, which made Rally a
perfect fit as our Agile project management tool.
Rally's expert-led coaching services focus on helping teams adopt and
expand Agile practices across their organizations.

spanky kleinian

To learn more about Virtual Iris, please visit
www.com, Jaremax,
Learning."

Mike Galyen
Director, Product Management
Hire.

Systems that exhibit mathematical chaos are deterministic and thus orderly in some sense; this technical use of the word chaos is at odds with common parlance , which suggests complete disorder.

farey derivations

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