At a recognition ceremony in Lincoln City today, Steve Todd ,
meteorologist-in-charge of the NOAA National Weather Service office in
Portland, Ore.
StormReady started in 1999 with seven communities in the Tulsa, Okla. The one-of-a-kind
offering was initiated by ASG's prominent surf titles - Surfer,
Surfing and SG.
"It is imperative that our brands continuously evolve with the
sport," said Don Meek, president of PRIMEDIA's Action Sports Group.
Additionally, WaveWatch's Surveillance View feature allows users to
view up to four camera feeds simultaneously so they can carefully
select their surf destination.
"WaveWatch will definitely become an important tool for
forecasting - free, high- resolution cams and a wide range of
interactive features that play directly to surfers' passions," said
Mike Makos, Rip Curl Marketing Director.

The close tie-in between print and online offerings extends
the world's largest network of surf-related information and encourages
new and relevant interactions beyond the printed page.actionsportsgroup . PRIMEDIA Business Information
has more than 60 publications in 18 market sectors.

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David L."

Some of WaveWatch's innovative features include:

Live Webcam Network - From famed surf spots such as Huntington
Beach, Newport Beach, Oceanside, Swamis, Steamer Lane and Pipeline, 15
state -of-the-art WaveWatch digital cameras cover 75% of the U.
WaveWatch presents a unique opportunity for advertisers to connect
with a passionate and tech savvy audience that seeks new ways to
immerse themselves in surf culture. Respected endemic brands Oakley and Rip Curl have signed on
as charter partners and ASG expects to announce additional sponsors
soon.

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WASHINGTON, Officials from NOAA 's National Weather
Service are recognizing the city of Lincoln City, Ore. Air Force (Ret. The program is voluntary and provides communities with clear-cut
advice from a partnership between the local NWS office and state and local
emergency managers.

Business Editors

SAN CLEMENTE, Calif . The 24/7
service also includes mapping tools, tide charts and localized surf
and weather forecasts , as well as swell advisories sent through
customized e-mail and cell phone alerts. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide.

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NOAA, the National Oceanic and Atmospheric Administration,
is an agency of the U.newscom.
PRIMEDIA's ASG reaches more than 5 million active sports enthusiasts
through its integrated network of magazines, Web sites, events and
branded products.

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, as a leader for
becoming the first TsunamiReady community since the multinational Indian Ocean
tsunami tragedy . Gen.S. Ocean Shore, Wash.noaa.gov

S. surf
traffic.wavewatch.

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The NOAA National Weather Service is the primary source of weather data,
forecasts and warnings for the United States and its territories.

On the Web:
NOAA: http://www. With a legacy of more than 40 years in the action
sports market, these brands stand alone as the definitive voice for a
growing surfing community.

About PRIMEDIA'S Action Sports Group

PRIMEDIA's Action Sports Group (ASG) is the dominant media force
in the action and adventure sports arenas.3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites, events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides, Business Information, and
Education.

oceanic forecasting

NOAA Cites Lincoln City Ore. as the First Community to Become TsunamiReady Since the Indian Ocean Disaster

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, became the first TsunamiReady community in 2001.htm
StormReady program: http://www.
Personalized "Magnet" Technology - Exclusive to WaveWatch, this
feature allows users to customize and consolidate up-to-the-minute
information and keep WaveWatch's content streaming live on their
desktop or on a personalized home page.

oceanic buoys

The StormReady and TsunamiReady recognition will be in effect for
three years when the county will go through a re-recognition process.

Both community preparedness programs use a grassroots approach to help
communities develop plans to handle local severe weather , wave impacts,
flooding threats, and help communities inform citizens of threats associated
with each.

PRIMEDIA's Action Sports Group Launches WaveWatch -Surfer Surfing and SG Magazines Deliver Free State-of-the-Art Live Camera and Surf Forecast Network-

Additional resources available on WaveWatch are supported through
online properties of Surfer, Surfing and SG and include a
comprehensive library of surf travel related information as well as
message boards and photo-sharing tools allowing the community to
develop around areas of interest.

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(Logo: http://www.
In addition to becoming TsunamiReady, Lincoln City also will be recognized
as StormReady. Learn more online at: www.

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The NOAA
National Weather Service operates the most advanced weather and flood warning
and forecast system in the world, helping to protect lives and property and
enhance the national economy .
E-mail + Wireless Alerts - Enabling anytime, anywhere access,
WaveWatch has the capability to push out advisories straight to
subscribers via cell phone and custom e-mail alerts. Limiting advertising to four
endemic and one non-endemic brand keeps the experience non-cluttered
for users.

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Johnson , U."
"TsunamiReady arms communities with improved communication, education and
safety skills needed to save lives and property," said Tyree Wilde, warning
coordination meteorologist at the NWS Weather Forecast Office in Portland,
Ore.stormready.com), a free, real-time, Web-based
surf camera and surf condition forecasting network. We think this is a
great place to reinforce the Rip Curl brand."
Leveraging natural synergies between the ASG's popular surf
titles, WaveWatch will be launched as a standalone site at
www.

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gov
NOAA's National Weather Service: http://www.wavewatch . Collectively, they command the largest surf
audience in the world reaching more than one million enthusiasts
through a diverse platform of media assets including special interest
publications , Web sites, live events, and now surf forecasting.com and
sgmag.net

About PRIMEDIA

PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States.

oceanic warnings

S. "With TsunamiReady, communities are encouraged to improve public
awareness and local response to hazardous situations, associated with tsunamis
before and during such an event.noaa.nws.
Storm Watch Page - WaveWatch also charts storms and hurricanes for
the Atlantic and Pacific regions.com, surfingthemag.

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Department of Commerce .
NOAA is dedicated to enhancing economic security and national safety
through the prediction and research of weather and climate-related events and
providing environmental stewardship of our nation's coastal and marine
resources.stormready.noaa.'s (NYSE: PRM) Action Sports Group (ASG) today announced the
launch of WaveWatch (www.
"We have spent the past year developing a packaged service that blends
the most advanced technology with need-to-know information for
die-hard surfers to deliver a product that keeps us at the cutting
edge in the surf category.

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"
"Preparation and advance warning are vital factors in tsunami readiness., will present special TsunamiReady and StormReady signs to city
officials.com and will be integrated into the highly-trafficked,
magazine-branded Web sites, surfermag.com.

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Citizens in a seaside community, such as Lincoln City, which is in an area
prone to earthquakes, must understand the importance of moving to high ground
or inland immediately in case a tsunami occurs," said Jay Wilson, earthquake
and tsunami program manager for Oregon State Emergency Management.,
area.

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),
director of NOAA's National Weather Service.
To be recognized as TsunamiReady and StormReady, a community must:

* Establish a 24-hour warning point and emergency operations center;
* Have more than one way to receive tsunami and severe weather warnings
and forecasts to alert the public;
* Create a system that monitors local weather conditions
* Promote the importance of public readiness through community seminars;
* Develop a formal hazardous weather plan, which includes training severe
weather spotters and holding emergency exercises.
There are now more than 860 StormReady communities in 47 states and 16
TsunamiReady communities along the West Coast of the U. From a global or regional perspective , users can interact
with the cameras to control exact positioning and take advantage of
the panoramic locator to determine where the waves are breaking best. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes , In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder, Stereophile and Surfer.

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gov
TsunamiReady program: http://www.
Launching April 26, WaveWatch is the only free forecasting service
available today with a state-of-the-art camera network that allows
users to actually control the cams to navigate the waves. PRIMEDIA Education
includes Channel One and other educational products.

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com/cgi-bin/prnh /20041022/DCF003LOGO )
"While an expanding tsunami observation and communication network allows
NOAA forecasters to monitor conditions and issue warnings, the public must
know how to react to such warnings in order to complete an effective tsunami
warning process," said Brig. There is nothing more important to our
audience than the pursuit of that perfect wave. "There's huge buzz potential
for this offering among a very loyal audience.

oceanographic aggregate

gov/tsunamiready.
Expert Forecasting - Written forecasts provided by meteorologists
from each region allow for superior accuracy and credibility to surf
reports . The group publishes nine
leading enthusiast publications including Bike, Canoe + Kayak,
Climbing , Powder, SG, Skateboarder, Snowboarder, Surfer, and Surfing.

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S.noaa.

swell barb

----PRIMEDIA
Inc.
Wind direction , speed and other surf variables are graphically
integrated to provide the most accurate picture of surf conditions. Graphic forecasting tools leverage the National Oceanic and
Atmospheric Administration (NOAA) and other geographical weather
systems to visually project conditions to the beach level of detail.

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"The TsunamiReady program helps
educate the public on the immediate actions necessary to stay safe., Hawaii, and Alaska. Its "Storm Watch" tracker gives
users a view of current and past hurricane paths and the unique
ability to overlay a swell map to help illustrate how the
hurricane /storm is impacting swell movement. With 2004 revenue of $1.