Beckett Publications, based in Dallas, Texas, publishes nine
monthly magazines plus periodic collectibles and trading card pricing
guides.com (www.com and
auction sites such as eBay, already a strategic partner of Beckett. Controlled by Charles G. 1 publisher and distributor of free consumer guides, with
Apartment Guide, Auto Guide and New Home Guide.

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The company, to
be called Beckett Media LP, will provide Apprise with a platform for
continued growth in the sports and entertainment markets as well as
other enthusiast categories . We plan to continue to improve the company's electronic
information delivery platform and expand its focus on fee-based
specialty services like grading/certification, while seeking new
product and service segments."

ABOUT APPRISE MEDIA LLC

Formed in 2004, Apprise Media (www. Voyaging offers timely insight on a
range of related topics and tips, from profiles on travel
destinations , options for chartering, and the latest accessories and
electronics. "The magazine's
entry into the market stands as a prime example of how we can create
new products by tapping the tremendous equity of our established and
respected brands. With 2004 revenue of $1.

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McCurdy, a co-founder and former President of Primedia Inc.

PRIMEDIA Launches Two Magazines in Boating Market; Market Reaction to Test Concepts in 2004 Leads to Full Launch in 2005

The newly
launched www. PRIMEDIA Business
Information has more than 60 publications in 18 market sectors.

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com), the leading online
destination for sports collectible enthusiasts.

Publishing Writers/Business Editors

NEW YORK----PRIMEDIA Inc.

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Terms of the transaction were not
disclosed. The company also operates Beckett
Grading Services , a leading third-party professional sports card
grading service and Beckett."
BoatWorks covers a wide range of topics and tips related to
do-it-yourself boat care -- from structural repair to paint and
varnish to book and DVD reviews -- giving readers a publication
written in an easy-to -follow format that includes "step-by-step"
photographs and illustrations to demonstrate each phase of the
project. Published quarterly, the publication will receive
extensive promotional support from sister publication Power +
Motoryacht, the category leader among powerboating enthusiasts.

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apprisemedia .com), the leading online destination
for sports collectible enthusiasts, and is the premier publisher of
monthly sports collectibles magazines. The company was
founded in 1984 by Dr.

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Founded in 1994 , Spectrum manages private equity funds
representing $3 billion in committed capital. Its flagship title is the popular Beckett Baseball Monthly.

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Titles include Beckett Baseball, Beckett Football, Beckett
Basketball, Beckett Hockey, Beckett Racing, Beckett Anime Collector,
and Neopets: the Official Magazine. "I am
delighted to hand it over to Apprise Media, which has an excellent
track record in growing niche media businesses, both print and
interactive. James Beckett. These new titles join existing PRIMEDIA publications
Power + Motoryacht and SAIL to comprise the leading portfolio of
publications in the enthusiast marine market. PRIMEDIA Consumer Guides is the
No.
PRIMEDIA Education includes Channel One and other educational
products.

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"This company has had remarkable growth over the last
20 years, both in print and electronic media," he said. In the mid-1970s, while a
statistics professor at Bowling Green State University, he published
his first baseball card price guides as "free-upon -request" pamphlets
to, in his words, "bring order out of the chaos that existed" in the
baseball card industry. "Using our expertise in the markets we serve to
identify new information needs is a key element of our growth
strategy. "It was obvious that we had huge opportunity
with a how -to oriented editorial product that would support the
passions of such an engaged readership with a mix of authoritative
advice and illustrations to enable projects to be successfully
launched and completed.

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Charles G. We see
great opportunity to broaden Beckett's products and audience reach
online as the sports and entertainment collectibles market continues
to grow online through direct sales sites such as Beckett.beckett.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United
States.

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Apprise and Spectrum Equity Investors
(www. BoatWorks
serves the hands-on sailor, with practical, do-it-yourself editorial
coverage for the maintenance and restoration of fiberglass boats.
"Our instinct told us the time was now for BoatWorks and the
readers' favorable reaction to the test issue proved we had in fact
identified a need unserved by any other publication," said BoatWorks
Editor Peter Nielsen. Combined, the Group 's
publications reach a large, unduplicated segment of the marine
marketplace with unequalled buying power.

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com) have joined forces in an investment
initiative that has committed $175-$200 million of Spectrum's capital
for strategic investments in niche media and publishing businesses.
"Our market test last year allows us to launch these brands with
confidence in the demand from readers and the acceptance by
advertisers for both of these publications," said PRIMEDIA President
and CEO, Kelly Conlin.

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com) is a
strategic management and investment company. (NYSE:
PRM), Apprise Media acquires and builds businesses in the targeted
media and publishing sectors.

ABOUT BECKETT PUBLICATIONS

Based in Dallas, Beckett Publications is the leading publisher of
sports and specialty market collectible products in the U. Beckett
operates Beckett.
The company also operates Beckett Grading Services, a leading
third-party professional sports card grading service. Those pamphlets led to annually published
price guides and were the forerunners of Beckett's monthly
collectibles magazines .com will supplement the magazine
product by providing interactive tutorials and showcasing successful
restoration projects.

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I am very confident that Apprise, working with the
Beckett Publications team, will take the company to the next level.
Spectrum Equity Investors is a private equity investor specializing in
investments in companies in the media, information services,
communications, information technology and business services
industries.

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McCurdy, Chairman and CEO of Apprise Media, said, "For
more than 20 years, Beckett has dominated the market for print and
interactive collectible card guides, both in sports-oriented sectors
including baseball, football, basketball, hockey, and stock car
racing, as well as the anime area of entertainment such as Pokemon and
Yu-Gi-Oh."
Voyaging is unique among yachting magazines as the publication's
editorial extends beyond marine products to focus on the complete
lifestyle of cruising enthusiasts.

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At
the same time," he added, "Beckett 's proprietary, statistics-grounded
methodology for valuing collectibles has potential applications in a
wide range of popular collectibles, and we will work to exploit them.

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Voyaging is the first guide covering the powerboat cruising experience
and lifestyle.

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com (www. BoatWorks will publish four times a year to match the
seasonality of the market, with a distribution of 75,000.

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Publishing Writers/Business Editors

NEW YORK----Apprise Media LLC, a
niche media company backed by Spectrum Equity Investors, today
announced that it acquired Beckett Publications, the leading publisher
of sports and entertainment market collectible guides.
"We have many years of experience in enthusiast publishing.spectrumequity.
"When it comes to defining the marine lifestyle, Voyaging is in a
league all its own."

About PRIMEDIA's Marine Group

PRIMEDIA's Marine Group encompasses SAIL, the largest sailing
magazine in the world, Power + Motoryacht, covering the high end of
the powerboat market, targeting enthusiasts those who own boats of 24
feet and larger, the Sailboat Buyer's Guide , for sailors in the market
to buy boats or equipment, Voyaging, the complete guide to cruising,
and BoatWorks for the Hands-On Sailor.

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Beckett, considered the world's
most trusted source in collecting , currently publishes nine monthly
magazines. No other magazine is completely focused on the
powerboat cruising experience, and no other magazine comes close to
Voyaging in giving powerboaters ideas about where to go and what to do
on the water," said Kim Kavin, editor of Voyaging.

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"
Dr.
(NYSE:PRM ), the country's leading targeted media company, today
announced the launch of two publications serving the boating market,
BoatWorks and Voyaging, after a successful test in 2004.3 billion, our properties comprise
more than 200 brands that connect buyers and sellers in more markets
than any other media company through our print publications, Web
sites, events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides, Business Information, and
Education. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder , Stereophile and Surfer.

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James Beckett, founder of the company will remain with Beckett
as an advisor .

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beckett.

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Apprise Media Acquires Beckett Publications Leading Publisher in Sports and Entertainment Media; Establishes Platform in Enthusiast Publishing

boatworksmagazine.