"
"JAKKS Pacific has had a premier relationship with Nickelodeon for many
years and we are thrilled to be entering into the next phase of TV Games with
them as a partner," said Stephen Berman, president and COO, JAKKS Pacific,
Inc.

About Nickelodeon:
Nickelodeon, now in its 26th year , is the number-one entertainment brand
for kids.
The Company also participates in a joint venture with THQ Inc. For further information, visit
http://www., +1-310-455-6235, gennag@jakks.com, for JAKKS Pacific, Inc. "Their customers are actively engaged in the process
of earning rewards, and the invitation-only model offers an exclusivity that
tends to produce high caliber subscribers.

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MALIBU, Calif. This agreement is
an amendment to the Nickelodeon TV Games license and will include all the
properties in Nickelodeon's current library, as well as any properties that
may be developed during the term of the deal. "We
see the vision JAKKS(R) has for TV Games and are thrilled to be on board and
first to market with JAKKS' new technology. The product categories include:
Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites , Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-
School, Plush, Construction Toys, Electronics and Dolls.jakkstvgames.

recreation e

"We're confident that our new Nickelodeon TV Games products based on
kids ' favorite Nick characters, including those for GAMEKEY, will be as great
as the first -- the SpongeBob SquarePants TV Games unit, which far exceeded
our expectations. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation , books, magazines and feature films.
Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc.net; or John Mills of Integrated Corporate
Relations, +1-310-395-2215, jmills@icrinc. The company was founded by senior executives from Time,
Inc.

kites media

(Nasdaq: JAKK) announced today an expanded licensing agreement with
Nickelodeon to offer the brand new TV Games(TM) GAMEKEY(TM) expansion pack
based on Nickelodeon(R) titles for the TV Games(TM) brand . television
network is seen in more than 88 million households and has been the
number-one-rated basic cable network for more than nine consecutive years.

This press release contains statements that are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
"We're continually seeking ways to deliver value to our members, and this
program nails it," said Kurt Knapton, Senior Vice President of Sales and
Business Development for e-Rewards ."

About M2 Media Group LLC
M2 Media Group is a leading magazine subscription agency specializing in
online marketing channels.

kites media

is a multi-brand company that designs and markets a
broad range of toys and consumer products.
These statements are not guarantees of JAKKS' future performance and involve
risks, uncertainties and assumptions that are difficult to predict. The program is set to launch later this month and is highly
anticipated within the publishing community."
e-Rewards cultivates its members from a diverse set of sponsors, including
American Airlines(R), Hilton HHonors (R), BLOCKBUSTER(R), and Hertz(R), who
invite their customers to join the network.

magazines media

"
JAKKS Pacific expects to launch its TV Games GAMEKEY products based on the
Nickelodeon properties first in North America for fall of 2005. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS does not undertake any obligation to update any
forward -looking statement to reflect events or circumstances after the date of
this release.

Its founders have more than 20 years' experience in
magazine publishing and partnership development .

k magazines

For more
information on the TV Games line-up, visit http://www. Nickelodeon's U. that has
exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games.
Therefore , actual outcomes and results may differ materially from what is
expressed or forecasted in such forward -looking statements due to numerous
factors, including, but not limited to, those described above and the
following: changes in demand for JAKKS' products, product mix, the timing of
customer orders and deliveries, the impact of competitive products and pricing
and difficulties encountered in the integration of acquired businesses.

For further information, please contact: Genna Goldberg of JAKKS Pacific,
Inc.

e-Rewards and M2 Media Group to Launch Magazine Rewards

"This program presents a compelling opportunity for magazine publishers.
The quality of e-Rewards ' member-base is outstanding," said Michael Borchetta,
CEO of M2 Media Group.'s Synapse Group.

k e

JAKKS Pacific(R) Expands Nickelodeon TV Games(TM) Offering to Include GAMEKEY(TM) Expansion Pack

, JAKKS Pacific, Inc.
"We are sure that Nick fans will love the increased game play capacity the
GAME KEY expansion packs offer to TV Games users, as well as the availability
of all the top Nickelodeon properties, including Dora the Explorer, SpongeBob
SquarePants, The Fairly OddParents and more," said Stephen Youngwood, Senior
Vice President, Media Products, Nickelodeon + Viacom Consumer Products . It has built a diverse, global business by putting kids first in
everything it does., e-Rewards , Inc. This process has produced a high
quality, highly segmented base of nearly 2 million consumers and business
decision makers with strong demographics. It provides circulation management services to the
magazine publishing industry and value-added marketing programs to Internet-
based businesses .

kites news

The TV Games GAMEKEY expansion pack is the
next-generation innovation for the award-winning TV Games product line by
offering users the opportunity to add additional games made specifically for
their favorite TV Games controllers, and will cost significantly less than the
price of a TV Games unit .jakkstvgames.S.:
JAKKS Pacific, Inc.com.
These statements are based on current expectations , estimates and projections
about JAKKS' business based, in part, on assumptions made by its management ., an invitation-only
email-based rewards company servicing the market research industry, and M2
Media Group LLC, a leading magazine subscription agency, have teamed up to
offer magazine subscriptions as a way for members to redeem e-Rewards cash
credits. "Magazines appeal to the interests of
everyone and fit well strategically with what we are trying to accomplish.
We're pleased to be working with M2 on this important initiative.

zines africa

The Plug it in + Play TV Games(TM) products are gaming systems that
contain multiple games in one single controller and plug directly into the A/V
jacks of any standard television.com.

About JAKKS Pacific, Inc. The products are sold
under various brand names including JAKKS Pacific(R), Play Along(R), Flying
Colors(R), Road Champs(R), Child Guidance (R), Pentech(R), Trendmasters(R),
Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM).Magazine subscriptions to be offered to loyal e-Rewards customers as a member
benefit

STAMFORD, Conn.

recreation media

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