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Noted publishing industry expert Andreas Pfeiffer heads the team
of seasoned reporters who focus on the latest news, authoritative product
reviews, best practices and industry trends. Additional information is
available at http://www.

New shows will be published every other
week and discuss topics such as animal training, pet surgery, behavioral
theories and pet insurance. The renovation will streamline the site's navigation
and provide additional resources, such as a Purina activity calendar. The
site will continue to feature direct links to Purina's portfolio of brands,
supply an expansive collection of pet care information and offer prospective
pet owners the opportunity to find the best dog or cat breed for their
lifestyle through a breed selector.

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Topics covered regularly include: Web Design, Content Management, Graphics
Tools, Printing, Streaming Video, Photo Imaging, Desktop Publishing and Fonts
among many others. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife.
The content of these helpful cat and dog tips will cover nutrition, health
and behavior subjects such as how to help ensure a pet isn't lonely or what a
wagging tail really implies .5 million pet adoptions, and
http://www.

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com also provides
advertisers with a unique platform to reach the highly-targeted and valuable
market of executives and managers who are building digital content strategies,
or who have been charged with purchasing and deploying content management
systems , Web publishing tools or e-commerce software.

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How Wireless Works
Purina's wireless communications are available to consumers with AT+T,
Cingular, Sprint and T-Mobile carriers, as long as their phones have text
messaging (SMS) capabilities.

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com), one of the
most respected, heritage brands serving the electronic publishing industry.
The site's dynamic new format covers the fields of graphic design,
publishing, Web content creation, content management and professional digital
photography. Pet Lovers Wagging their Tails for Free(1), Pet-Related Ringtones, Podcasts
and Wallpaper

ST."
Today, Nestle Purina PetCare announced the introduction of free,
pet-related downloadable ringtones and screens, or "wallpaper," for all
wireless phone-owning animal lovers to get their paws on. Major brands including Audiovox, LG, Motorola ,
Nokia, Samsung, Sanyo, Siemens and Sony People are also compatible with the
wireless downloads , available at http://www.

(1) The Purina application, ring tones and wallpapers are available from
Purina at no charge.

CONTACT: Chris O'Donoghue:
312/729 -4309 GolinHarris or
Kerry Lyman: 314/982-2094
Nestle Purina PetCare Company

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PlayStation Magazine. "Given the increased popularity
in mobile technology, our latest offering is yet another way for people to
showcase their love of animals."

Site Renovation
The new wireless download offerings are part of an overall renovation to
http: //www.

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publish. "With Publish.com.
The dowloadable podcasts will give pet-loving audiophiles access to
Purina's Animal Advice radio program. In fact, Steve Jobs recently called
podcasting, "the hottest thing going in radio. Consumers can
easily complement their favorite ringtone by decorating their phone screens
with one of five wallpapers of adorable cats or vivacious, floppy-eared dogs . Interested parties should contact their wireless
carriers/service providers for details .

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consumer packaged goods companies to pioneer this type of free,
direct-to-consumer service. With a few
additional clicks, they can request to have the pet-care tips sent to their
phones.

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Purina is one of
the first U.

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com), a searchable directory of
e-publishing products and services listing 4,500 companies offering 10,500
products.purina.PetFinder.

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Owners of the
140 million cats and dogs(3) can also manage their pets' happiness purr-fectly
by downloading pet advice podcasts or signing up to receive helpful tips
delivered directly to their phones -- all for zero bones.

(2) APPMA 2005-2006 National Pet Owner Survey.

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Publish.
Ziff Davis Media is a leading integrated media company focusing on the
technology, videogame and consumer lifestyle markets.com/download .

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com, we focus our powerful news and
reviews operations on the specific needs of content creators and the IT
professionals who support them.com , which last
year was responsible for over 1.

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com , eWEEK."
Purina's wireless offerings allow people to download pet-related content
by visiting Purina's Web site, http://www.
To learn more about Purina's wireless downloads visit
http: //purina. However, wireless carriers/service providers may
charge a fee for the download or for using the application, depending
on the service plan.

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"Creative professionals are critical to the technologies and industries
Ziff Davis Internet knows best," said Matthew Rothenberg , Executive Editor of
Ziff Davis Internet. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets.com/download , through their
mobile phones.
"As one of the leaders in dog and cat science and nutrition, we're excited
to continue our commitment to developing and strengthening the relationship
between people and their pets by being one of the first to use this technology
to offer free, valuable information to pet lovers," said Michael Moore,
director of interactive marketing at Purina.purina.

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dog digital

com (http://www. In addition, along with the timeliest editorial content on
the Web Publish. LOUIS, Move over Will Smith and Jennifer
Lopez, barking dogs and meowing cats are making their way into mobile phone
ringtones -- and with pets in 63-percent of American homes(2), "woof " and
"meow" might become more popular than "Switch" and "Hold You Down. Podcasting allows listeners to download digital
audio files, or MP3s, to their computers or portable media players to enjoy
whenever and wherever they want.

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com
and 1UP.com.ziffdavis.com .

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NEW YORK, Ziff Davis Internet, the online
division of Ziff Davis Media, announced today that it has launched a
significant upgrade and redesign of Publish.publish.com/download .

(3) Ibid.

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com has several associated weekly and bi-weekly editorial
newsletters including: Publish World Update, which examines all aspects of
publishing from design and development to promotion and marketing; GraphicsIQ
Design Insider, dedicated to keeping designers knowledgeable, current and
competitive on emerging technologies, products and industry trends; and
WebDevIQ Best Practices, covering all the news, product reviews and previews
for Web development professionals.com
Buyer's Guide (http://buyersguide.

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Led by a team of market-leading publishing industry journalists, the website
provides executives in the enterprise and e-publishing industry with the only
multi-platform coverage of content creation and desktop publishing topics for
the Web, print and other media. The Company is an
information services provider of technology media including publications,
websites, conferences, events, eSeminars, eNewsletters, custom publishing ,
list rentals, research and market intelligence.
Ziff Davis leverages its content on the Internet with eight highly-targeted
technology and gaming sites including PCMag.

Purina 'Em-barks' on Forefront of Download Technology

"As we continue to
improve our site, we will add new and exciting features for cat and dog owners
to experience.
In addition, the renovated site will continue to provide links to other
sites sponsored by Purina, including http://www.DogAge.

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The site also includes the Publish.

About Ziff Davis Media Inc. The tips will be sent weekly through a text
message and will help owners improve their pets' health and lifestyles.
"Ultimately, this capability allows people to foster healthy relationships
and express their passion for their pets," said Moore .com , which helps dogs live younger, healthier lives.

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Ziff Davis Internet Aggressively Targets the Content Creation Market

We are proud to uphold the 20-year Publish
tradition with a terrific roster of notable editors and authors covering the
latest developments in this important industry sector . There will be an initial offering of five ringtones.

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In the United States, the
Company publishes 9 magazines including PC Magazine, Sync, ExtremeTech, eWEEK,
CIO Insight, Baseline, Electronic Gaming Monthly, Computer Gaming World,
Official U. The Company exports the power of its
brands internationally , with publications in 41 countries and 20 languages.com, ExtremeTech. Cat
lovers, for instance, can select a meowing cat, the Friskies(R) brand "Feelin'
Alright" jingle, or the Fancy Feast(R) brand "ping-ping-ping" of a fork on a
crystal goblet that is the hallmark of the brand's advertising.purina .