com, AOL and CitySearch .
Another collaboration between the companies is a special "Best Of" issue
of Camping Life magazine based on ReserveAmerica's "Top 100 Campgrounds"
program.
www.

dimension news

NursingWorld. Topix. "Our partnership with Topix allows us to deliver a
value-added benefit to our members and others who choose to subscribe to
'Members Only,' said ANA Chief Executive Officer Linda J. Stierle, MSN, RN,
CNAA , BC.topix.
Since its launch a year ago, Topix. The section will reach Camping
Life's 225 ,000 national distribution and utilize ReserveAmerica's database of
3,000 parks and 150,000 campsites .

4th databases

Under the terms of the agreement, ANA
will provide advertising for Topix.net
is also actively pursuing future partnerships with highly targeted Web sites
like the ANA to utilize the site's unique ability to categorize news by
subject.
Topix.
Camping Life magazine will also include a special section every issue on
ReserveAmerica's state and national parks and campgrounds, covering everything
from accommodations to spectacular sights.
"We've got other projects on the front burner," noted Camping Life
publisher, Carey Bohn.

enthusiasts software

net
(http://www. Topix.net. "We are pleased to partner with Topix in delivering timely,
targeted information through NursingWorld .net is a
privately held company with equal investment from Gannett Co.

About The American Nurses Association:
The American Nurses Association is the only full-service professional
organization representing the nation's 2.

Camping Life Magazine and ReserveAmerica Collaboration Delivers New Information Services to Camping Families Nationwide

4x4 4

net pulled from
10,000 online news providers in the site's extensive database. Topix. (NYSE: KRITRB).8 million family
campers."

About Ehlert
Ehlert Publishing Group produces over 30 outdoor recreation magazines, web
sites and cable television properties.ehlertpowersports.omniture.

software 4x4

"
Nursing News is one of the 300,000 subjects on Topix. Topix.
"We see this collaboration as a way to deliver new services to the
3. Complete
information on Ehlert's consumer titles, ATV Magazine, ATV Sport, Bass and
Walleye Boats, Trailer Boats, Camping Life, Rider, REV, American Rider,
Cruising Rider, Woman Rider, Thunder Press, Snowmobile Magazine, Snowgoer,
Snow Week, and Watercraft World can also be found on
http://www. On contract to the federal government,
ReserveAmerica operates the primary campsite reservation system for state and
national parks in the U.

PRESS RELEASE Omniture Hits the Road With New Future of E-Marketing Seminar Series

Omniture is the largest on-demand Web analytics provider by
revenue, and Omniture's SiteCatalyst is the most mature and comprehensive
technology on the market, offering industry leading scalability and
flexibility combined with an intuitive user interface.

recreation dimension

net Nursing Channel to the American Nurses Association
(ANA) Web site (http://www. "We're thrilled to provide
the American Nurses Association with relevant headlines.

About Topix.net distributes content via partnerships with Citysearch , Ask Jeeves, My
Yahoo!, Bloglines, Metro Newspapers, Newsgator, Findory, Wondir, Infospace,
Link Silicon Valley and HelloMetro., Camping Life magazine, Carson, CA
and ReserveAmerica, Ballston Spa , NY, have entered into a partnership to co-
develop a number of new programs that serve America's 68.5 million campers who use our reservation system each year," commented John
McDonald, Manager , Consumer Marketing, Products + Communications for
ReserveAmerica.

4x4 4x4s

org). Topix. The Topix.S. ZIP Code , giving users access to a broad
array of local news from a single source.net is
a news aggregator with unique technology to find and categorize news into
300,000 topics, from Autos to ZIP code level local news., Inc.com.

"
The first phase of the partnership involves the transformation and
renaming of ReserveAmerica's e-newsletter, "Campfire Chronicles" to "Camping
Life. These media are predominantly targeted
at powersports vehicle enthusiasts who own motorcycles, boats and personal
watercraft, snowmobiles, and all-terrain vehicles (ATVs). In addition, Omniture offers knowledgeable professional
service teams, experienced in helping customers determine the questions
they must ask to arrive at the answers they require.com.

4 databases

Topix.net Provides Daily Nursing News to the American Nurses Association Web Site

net has established itself as a major
content and technology provider on the Internet and has secured deals to
provide news headlines for Ask Jeeves, Info. Advertising will be accepted on a limited
basis in this section, the companies said. The on-line company processes 3 million
reservations a year for over 3,000 parks and 150,000 campsites., headquartered in Orem , Utah, is the pioneer of on-demand
Web analytics technology that delivers the essential intelligence needed by
Web commerce leaders and innovators to drive the business decisions that
increase ROI . Proof of its
world-class technology and outstanding team, Omniture has the highest level
of retained and satisfied customers in the market, including eBay, AOL,
Wal-Mart, Gannett, Microsoft , Oracle, GM and Hewlett-Packard.

news e

net
gathers news from a variety of sources to create more than 300 ,000 news
channels of categorized news content updated continuously using Topix.net's
proprietary technology."
ANA will carry the Topix.net newsfeed on its newly launched "Members Only"
area of its Web site.com .

About ReserveAmerica
ReserveAmerica is a sister company of Ticketmaster , Expedia and several
other national reservation systems.
Omniture, the largest and fastest growing provider
of on-demand Web analytics, today announced details for its groundbreaking
seminar series: The Future of e- Washington, D.

About Omniture

Omniture, Inc.

databases autos

net on the ANA Web site as well as in its
bi-monthly member newspaper, The American Nurse.
"This new partnership is a key ingredient in the Topix. CARSON, Calif.S.C.

dimension autos

, Topix.topix.net), the Internet's largest resource for online news with
over 300,000 news channels, announced today that it will provide a free daily
newsfeed from the Topix.net's Nursing Channel
links users to comprehensive news relating to or affecting the practice of
nursing from a variety of sources in one easily accessible location.net provides nurses and others who have an
interest in the profession with an easy and efficient way to stay informed on
the issues and news related to nursing.net has the
unique capability through its Nursing Channel to provide nurses with immediate
access to relevant news and information on one comprehensive Web site.
Topix.7 million registered nurses (RNs)
through its 54 constituent member associations. The ANA advances the nursing
profession by fostering high standards of nursing practice , promoting the
economic and general welfare of nurses in the workplace, projecting a positive
and realistic view of nursing, and by lobbying the Congress and regulatory
agencies on health care issues affecting nurses and the public." Content will be provided by Camping Life magazine editors and
distributed to ReserveAmerica's one million-plus e-newsletter subscribers.

4th 4

net
News Channel Guide is online at http://www.net/dir and provides users
with easy access to the most trafficked news channels on the site.net:
Founded in 2002 with the specific mission of providing users with the
ability to quickly and easily find targeted news on the Internet, Topix.
The goal of the partnership, the companies announced today, is to combine
the content expertise of Camping Life magazine with the extensive reach and
service platform of ReserveAmerica's national camping reservation system -- to
deliver several new information services to camping families and enthusiasts
nationwide. "It 's a partnership in every way and campers can expect to
see a number of exciting new programs over the next several years. Omniture is the
only company in its market to offer a third-generation platform that
combines instant response times with the power to view Web data across any
dimension.

computers magazines

Daily Links to Nursing Industry News Helps Health care Professionals Stay
Abreast of Industry Developments from Across the Country

PALO ALTO, Calif.
Nursing News from Topix.net is a free site that continuously monitors over 10,000 news
sources including newspapers, magazines , radio, television stations and Web
logs to provide news for every U. (NYSE:
GCI), Knight-Ridder , Inc. This seventh issue will receive expanded newsstand distribution and
will include awards and articles on everything from America's best hiking
trails to the gear you'll want to bring with you . "We have an opportunity to display Camping Life
magazine in ReserveAmerica's 1000-plus camp stores , expanded subscription
development via the new e-newsletter, and are looking into a cable television
series in 2006.

news computers

net initiative to
expand partnership opportunities with industry-specific Web sites and
organizations," said Rich Skrenta, CEO, Topix.
Internet ads will also be made available on the popular camping e-publication,
the companies said, with ad sales handled by Camping Life ad sales personnel.