Radio News Feature
You can reach the story directly by going to
http://www.newstream.
"Verizon, the largest telecommunications company in the U. Information Services operates directory publishing businesses
and provides electronic commerce services.

including 30

com to download video, audio, text, graphics and
photos. WASHINGTON, Lightningcast, the leading software
platform for broadband advertising, announced today that A+E Television
Networks (AETN) has adopted its technology to manage and deliver video
advertising to users of the A+E(R) , The History Channel(R) and Biography(R)
websites.
Lightningcast's technology is a hosted advertising management solution
that helps publishers efficiently manage, deliver and report on all of their
in-stream video advertising. AETN is comprised of
A+E NETWORK, THE HISTORY CHANNEL, THE BIOGRAPHY CHANNEL(R), HISTORY
INTERNATIONAL(R), MILITARY HISTORY CHANNEL(TM), THE HISTORY CHANNEL EN
ESPANOL(TM), CRIME + INVESTIGATION NETWORK(TM), AETN Consumer Products and
AETN International . "TVN will also help us use the extensive
bandwidth of our all-fiber network to deliver new VOD services in the future."
Terms of the agreement were not disclosed.

news multimedia

A+E, Biography, and The History Channel are
premier destinations for high-quality video content and we look forward to
working with AETN to grow our mutual opportunities in the streaming
advertising market," said Tom MacIsaac , CEO of Lightningcast. Whether on-demand, live
or downloaded and played back, the Lightningcast system can integrate audio
and video inventory with cutting edge delivery and tracking capabilities . In addition to video on demand, FiOS TV will deliver hundreds of
digital channels, high-definition programming, an interactive programming
guide and other customer-friendly features via the company 's fiber-to-the-
premises broadband network, now under construction in parts of 12 states. Verizon Wireless owns and operates the nation's most reliable
wireless network, serving 43. To receive news releases by e-mail, visit the
News Center and register for customized automatic delivery of Verizon news
releases.

entertainment multimedia

NEW YORK, Verizon today announced a long-term
agreement with TVN Entertainment for video-on-demand programming and services. "We are thrilled that Verizon
has chosen TVN to support its aggressive entry into video service.

graphic life

International includes wireline
and wireless operations and investments, primarily in the Americas and Europe.

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A+E Television Networks Selects Lightningcast 's Broadband Video Advertising Management Technology

The solution maintains the quality user
experience of AETN broadband video, while offering advertisers a powerful way
to deliver their messages to users . Lightningcast's core ad
management system helps customers manage and deliver targeted, audited audio
and video advertising into audio and video content.
Video on demand (VOD) will be a key feature of Verizon FiOS TV service when it
launches later this year.
Verizon FiOS TV will offer customers a competitive alternative to cable or
satellite.S.

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newstream.verizon.

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.
If you have any questions about the story, or about Newstream.
TVN will provide Verizon with a wide range of VOD programming including
new studio releases, a library of previous releases, independent movies ,
family and kids programming, and a broad array of free on-demand and specialty
VOD networks.

(NYSE: VZ) is one of the world's leading providers of communications services.

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Feature Editors /Lifestyle Editors
ADVISORY.
NOTE TO EDITORS: Multimedia Assets Available With This Story
Include Text News Releases, Logo, Video

----True color incandescent light bulbs make colors
inside the home pop and add a natural sunlight feel to interiors.

Verizon Selects TVN Entertainment for Video on Demand Services for FiOS TV

news smart

.



"FiOS TV customers will be delighted at how easy it is to choose from
thousands of hours of VOD programming, thanks to TVN's extensive on-demand
content portfolio and advanced platform, coupled with our fiber-to-the-
premises network," said Terry Denson , vice president of marketing and
programming for Verizon FiOS TV.

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Because of their energy efficiency , they are also quickly replacing
the standard incandescent light bulbs. Visit
http://www.
Companies and partners utilizing Lightningcast's platform include AOL,
Microsoft, Disney/ABC, and MTV and others .com.com.

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8 million voice and data customers across the
United States.com/news.

broadband multimedia


"Lightningcast gives us the solution we need to effectively manage and
deliver broadband video advertising," said Jim Turner, VP Interactive at AETN.
"We chose Lightningcast because of their unique expertise in video advertising
and because we wanted a robust and scalable solution that will support our
growing needs as we continue to add video to our sites.

About A+E Television Networks
A+E Television Networks (AETN), a joint venture of the Hearst Corporation,
ABC, Inc.
For more information , visit http://www.

zines multimedia

"
"We are very pleased that AETN will use the Lightningcast platform for
streaming video advertising.lightningcast."
Verizon will also use TVN's advanced services, including TVN 's exclusive
TVNow rapid-turnaround service that enables subscribers to order news and
events, such as the presidential inauguration, within hours of their
occurrence.

network multimedia

Multimedia Available: Natural Light Smart Light

aspx?story=30226
This multimedia news story is for free and unrestricted use on
your news information site (and for print or broadcast too).

About Lightningcast
Lightningcast is a leading provider of technology tools that enable
broadband marketing, branding and advertising.
Customers will be able to buy FiOS TV as a stand-alone service or packaged
with voice and FiOS high-speed data services, which are already available in
some areas., is building
an advanced TV platform that will showcase the extraordinary appeal of VOD,"
said Jim Riley, TVN executive vice president.

VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches
and biographies, media contacts, high quality video and images, and other
information are available at Verizon's News Center on the World Wide Web at
http://www.

network smart

com,
please write to us at info@newstream. For more
information on Lightningcast products and technology, please visit
http://www.

With more than $71 billion in annual revenues, Verizon Communications Inc .
Verizon has a diverse work force of more than 210,000 in four business units:
Domestic Telecom serves customers based in 29 states with wireline
telecommunications services, including broadband , nationwide long-distance and
other services.

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com


Lightningcast's publishing technology
allows publishers of digital media to define the user experience around video
content and control the ratio of advertising to content.
Lightningcast is privately held company based in Washington , DC., and NBC, is an award-winning, international media company offering
consumers a diverse communications environment ranging from television
programming, magazine publishing, web sites, music CDs to home videos/DVDs, as
well as supporting nationwide educational initiatives.


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com/home.verizon .

broadband entertainment

network content

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