MediaNews Group maintains 74 Web sites for its
daily newspapers and an umbrella site, newschoice.

cartoonists cnews

com/blogs /culture/ , according to Phil Bronstein, editor of The
San Francisco Chronicle."
TACODA's Audience Management Services help web publishers and online
destinations, particularly those with large user bases, create comprehensive
profiles of site visitors which can be grouped into audience segments of
interest to particular advertisers.

columnists creators

Readers of the
Culture Blog are now able to post their comments directly to the Culture Blog. "Our first step will be to identify and
process MNGi's traffic into advertiser-valued segments, then quickly serve
behaviorally targeted ads.
MediaNews Group , Inc. Among its clients are:
NYTimes.

webfin periodicals

A combination of demographic data and user
behavior results in constantly refreshed audience segments that marketers can
target with precision and efficiency .com;
Hollinger International's Chicago Sun Times; Landmark Communications' Pilot
Online; 2,000 -site ad network BURST! Media; Morris Communications; Tech
Tracker; PlanetOut; Canada's Torstar; Bizjournals .

Web sites that provide links or searchable databases of links to columnists.

politically viewpoints

In addition, MediaNews Group owns a CBS affiliate in Anchorage, Alaska and
four radio stations in Texas.

opinion conservative

SAN FRANCISCO , The San Francisco Chronicle and
SFGate. We have the talent
and the traffic to make SFGate the blogging destination for anyone living in
or interested in the San Francisco Bay Area.1 million and 2. TACODA (http://www.

independently periodicals

com, Houston Chronicle and SFGate.

column viewpoints

com; Forbes.

politically townhall

Top-10 Newspaper Company 's Properties Includes Denver Post,
The Los Angeles Daily News and the Salt Lake Tribune

NEW YORK, MediaNews Group Interactive, the
interactive media arm of MediaNews Group, has signed an agreement to use
TACODA's Audience Management Services(TM) (AMS) to enable behavioral targeting
by advertisers across all of their 74-plus Web sites including those
affiliated with major MediaNews newspapers such as The Denver Post, The Los
Angeles Daily News, The Connecticut Post and the Oakland Tribune.

respected commentators

tacoda.

periodicals cnews

Ours is a Culture Blog that's
entertaining, hilarious, interesting , engaging and unique."
To start, a group of columnists, reporters and editors from both The
Chronicle and The Gate will have daily postings on various arts, culture,
media and Web-related interests and obsessions. In the near future, blogs from
sports, business and other areas of interest will be added .

TACODA, AUDIENCE MANAGEMENT SERVICES, AMS, AUDIENCE NETWORKS and THE
AUDIENCE COMPANY are trademarks of TACODA Systems, Inc.

respected winnipeg

com recently launched the Culture Blog, located at
http://sfgate.

MediaNews Group Interactive Selects TACODA's Audience Management Services for 74 Local News Portals and Classified Web Sites

AMS will also relieve inventory pressure in areas which
are frequently sold out such as Sports and Travel because members of audience
segments can be reached anywhere, on any site.

chronicle independently

The Culture Blog marks the second major new interactive feature the
newspaper has launched this year. Combined with its online partner, SFGate.com, The
San Francisco Chronicle reaches 1. As MNGi implements a registration system, we will
help synch that non-personally-identifiable data with behavioral information
for even more precise targeting. Profiles can be regrouped to meet the
specific targeting needs of marketers.

commentators 700

webfin cnews

com.com; Gannett's USATODAY.W.

column columns

San Francisco Chronicle Launches Culture Blog

com ) has nearly
three-dozen corporate customers, mostly Fortune 1000 businesses , including
thirteen of the top 20 newspaper companies in the US.

column webfin

The six time Pulitzer Prize-winning Chronicle is the
nation's 10th largest daily newspaper and SFGate.4 million,
respectively.

700 chronicle

In February, The San Francisco Chronicle was
the first major metropolitan newspaper to launch its own podcasts.5 million Bay Area residents daily and 1.3 million monthly unique visitors and over 64
million monthly page views.

MNGi will eventually be
able to reach users with behaviorally-targeted ads anywhere they go on any
MediaNews Group site.

webfin 700

com is the nation's fourth
largest newspaper website with 5.
TACODA's AMS will enable MNGi to easily create valuable audience segments
that are attractive for advertisers from its network site traffic that
generates more than 80 million monthly page views.

columns opinion

com; Boston.

columnists cnews

"TACODA provides us with the ability to reach targeted audiences for
significant incremental revenue opportunities across our network of sites,"
says Eric Grilly , President, MediaNews Group Interactive. is the nation's seventh largest newspaper company,
with headquarters in Denver, CO. MediaNews Group and its affiliated companies
publish 50 daily newspapers and 121 non-daily publications in 12 states with
daily and Sunday circulation of approximately 2 .
More than 2,700 TACODA-enabled Web sites reach over 80 percent of the US
Internet audience each month.

winnipeg editorial

Other
MediaNews Group Interactive (MNGi) sites that are part of the agreement
include 50 daily newspapers, several regional portals and a number of
classified vertical sites. TACODA's comprehensive targeted
marketing technology and enhanced ad-reporting helps publishers collect data
about people who visit their Web sites, analyze that data for behavioral,
demographic and other attributes to create advertiser-valued audience
segments, and target online and offline ads, email , direct mail, and other
content to those segments.com; Advance Publications' Advance Internet; Media General;
Hearst Corporation's Albany Times-Union.com, the new media division
of American City Business Journals; and The Copley Press Inc.

700 tribune

"
Peter Negulescu, vice president of SFGate, who has been the overall
architect of this launch, said, "Blogs offer our writers a quick and
convenient way to converse with our community and audience in a more casual
forum.7
million on Sunday. "We are looking
forward to utilizing TACODA's AMS to complement our overall targeting
strategies as we work to continue to diversify our revenue streams over the
next 12-24 months. TACODA's strong client base within the newspaper community
is a testimonial to their excellent track record of success ."
"We are pleased to work with one of the finest newspaper companies in the
nation," says TACODA CEO Dave Morgan.

webfin cnews

In announcing the Culture Blog, Bronstein said, "Blogs have become a key
part of expression, interaction and dialogue on the Web. Culture Blog is just the first step in getting that conversation
going.com; iVillage; The Tribune Company;
The Associated Press; E . Scripps Company's Scripps Networks and Scripps
Newspapers; McGraw-Hill's BusinessWeek.

chronicle respected

The San Francisco Chronicle is the Bay Area's leading news and information
source and has been connecting the region with its award winning journalism
since its founding in 1865.com; IDG's Infoworld; Cox Newspapers; The Weather
Channel's weather.com; About.com; Belo Interactive;
USNews.

cartoonists joined

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