6% in
same store sales (stores open a full 13 months), for the four weeks
ended May 22, 2005. and local goods, progressive
merchandising practices, sophisticated distribution capabilities, and
superior customer service , primarily to island markets.

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com/canada or call
1-800-262-1234 in the USA and 1-800-663-5494 in Canada .

Business Editors

BELLEVUE, Wash.
Pursuant to Rule 10b5-1, officers and directors of public
companies may adopt predetermined plans for selling specified amounts
of stock at specified prices. Prolonged adverse occurrences affecting tourism
or air travel, particularly to non-U.

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"New planes, new in-flight
entertainment systems, new seats, new uniforms and a new food and
beverage service are just some of the developments we are working on
to enhance our long-distance offerings .4-inch
high-resolution in-seat video screens and offer travellers
more personal space with its 34-inch seat pitch, one of the
most generous of any long-haul carriers flying into New
Zealand from North America.
Cost-U-Less currently operates eleven stores in the Caribbean and
Pacific region: U.

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Business Editors/Travel Writers

EL SEGUNDO, Calif .5-inch bed, an ottoman footrest that
doubles as a visitor's seat, direct aisle access for all
passengers, in-seat power and a high resolution 10.

Based on sales dates, final pricing and exact aircraft
configuration for all three classes will be announced over the
upcoming months. Air New Zealand now offers non-stop service
three times a week from San Francisco to Auckland and Los Angeles to
Christchurch, the gateway to New Zealand's South Island.
(Nasdaq:CULS) announced today that J.

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Air New Zealand Reveals Premium Economy Class and New Cabin Names; Travellers from North America and United Kingdom First to Experience New Long-Haul Product

----Air New
Zealand today announced the new range of classes that will be
available to travellers on its fleet of refitted Boeing 747-400
aircraft and eight new Boeing 777-200 aircraft this year. It has been quite a journey
and we look forward to delivering a superior product to our customers
in the second half of this year. United
Mileage Plus, US Airways Dividend Miles and Air Canada's Aeroplan
members earn and redeem mileage on selected flights.

Cost-U-Less Reports May 2005 Sales Results

For the twenty -one weeks (first fiscal quarter plus first eight
weeks of second fiscal quarter 2005) ended May 22 , 2005, same store
sales rose 6.costuless.

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Business Editors

BELLEVUE, Wash.5 million for
the corresponding period a year ago.S. and local goods, progressive
merchandising practices , sophisticated distribution capabilities, and
superior customer service, primarily to island markets .

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Enhancements to each of the cabins will include:

Business Premier: Air New Zealand's replacement class for its
First and Business Class long-haul products will provide
customers luxurious comfort and service at a Business Class
price.

If
Cost-U-Less stock is not trading at or above that price target, the
shares will not be sold. Additional
information about Cost-U-Less is available at www.

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----Cost-U-Less, Inc.

Cost-U-Less Chief Executive Officer Adopts Rule 10b5-1 Trading Plan

Meder has directed a broker unaffiliated with
the company to exercise certain of Mr.

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4-inch
screen to view the on-demand entertainment system.

Pacific Economy: Air New Zealand's refreshed economy class
will feature on-demand entertainment with 8. The refit of the first aircraft is expected to begin in
April and be flying by July.
Total sales for the four weeks ended May 22, 2005 increased 0. Meder's employee stock options
and subsequently sell the shares acquired from the exercise of the
options, subject to certain conditions, up to 116,667 shares of common
stock over the period commencing March 1, 2005, and ending February
25, 2006 . The Form 4 filings
will also be posted on the Company's web site.

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"
The new three-class configuration is expected to be available on
flights from San Francisco to Auckland by August 2005, then on flights
from Los Angeles to Auckland and Los Angeles to London by end of the
year.
These statements are made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. destinations, including
political instability, armed hostilities, terrorism, natural disasters
or other activity that involves or affects air travel or the tourism
industry generally, could cause actual results to differ materially
from historical results or those anticipated. The plans may be entered into only when
the officer or director is not in possession of material, nonpublic
information and may be used to diversify investment portfolios over a
period of time.
These statements are made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995.

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Cost-U-Less currently operates eleven stores in the Caribbean and
Pacific region: U.

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Other risks and
uncertainties include the Company's small store base; the mix of
geographic and product revenues; relationships with third parties;
litigation; the Company's ability to maintain existing credit
facilities and obtain additional credit; business and economic
conditions and growth in various geographic regions; pricing
pressures; political and regulatory instability in various geographic
regions; and other risks and uncertainties detailed in the Company's
filings with the SEC.

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The readers of
leading travel magazines consistently rate Air New Zealand among the
world's best international airlines.8 million for the corresponding
period a year ago.S.com
This press release contains statements that are forward-looking.

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"This is just the beginning," said Gus Gilmore, vice president of
Air New Zealand - The Americas. The first of Air New Zealand's new 777
aircraft is expected to be in service in October. Visit Air New Zealand online at
www.8%
to $15. The Company builds its business through
delivering high-quality U. The transactions under this plan will be
disclosed publicly on Form 4 filings with the SEC.S.

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Virgin Islands (2), Netherlands Antilles (2),
Hawaiian Islands (2), California (1), Guam (2), American Samoa (1),
and Republic of Fiji (1).S."
The stock sold under this plan has designated target pricing. Such statements,
including comparable store sales expectations, trends in or
expectations regarding the Company's revenue growth , and the Company's
growth plans are all based on currently available operating,
financial, and competitive information and are subject to various
risks and uncertainties that could cause actual results to differ
materially from historical results or those anticipated, including
that the Company may encounter substantial delays, increased expenses
or loss of potential store sites due to the complexities, cultural
differences, and local political issues associated with the regulatory
and permitting processes in the island markets in which the Company
may locate its stores.

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About Air New Zealand

Air New Zealand offers more direct flights to the South Pacific
than any other airline, including flights from Los Angeles to New
Zealand, the United Kingdom, Australia, Fiji, Tahiti, the Cook
Islands, Tonga and Samoa.
Under the plan, Mr. The Company builds its business through
delivering high-quality U.

This category only contains links to countries in Oceania that have travel and tourism sites.

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1%. Meder. "I am adopting this plan on the
recommendation of my financial advisors as a way of achieving prudent
diversification of my investments. Virgin Islands (2), Netherlands Antilles (2),
Hawaiian Islands (2), California (1), Guam (2), American Samoa (1),
and Republic of Fiji (1).

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It will feature the revolutionary lie-flat seats, which
includes a comfortable, 22-inch-wide leather armchair that
converts into a 6-foot, 7.airnewzealand .6% for the corresponding period a year
ago.

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In addition
to its "Business Premier" and "Pacific Economy" Classes, Air New
Zealand has established a "Pacific Premium Economy" Class, making it
the only airline to offer premium economy seating on flights to New
Zealand. Exact fares for Pacific Premium Economy have yet to
be finalized, but are likely to be around 25 percent more than Pacific
Economy. For the corresponding period a year ago the
Company experienced a same store sales increase of 16.9% to $85.

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Customers will enjoy many of
the comforts of the premium cabin, including the same beverage
service, LED mood cabin lighting and in-seat power for
electrical devices.

Total sales for the twenty-one weeks ended May 22,
2005 increased 4. Such statements ,
including comparable store sales expectations, trends in or
expectations regarding the Company 's revenue growth, and the Company's
growth plans are all based on currently available operating,
financial, and competitive information and are subject to various
risks and uncertainties that could cause actual results to differ
materially from historical results or those anticipated, including
that the Company may encounter substantial delays, increased expenses
or loss of potential store sites due to the complexities, cultural
differences, and local political issues associated with the regulatory
and permitting processes in the island markets in which the Company
may locate its stores.

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Prolonged adverse occurrences affecting tourism
or air travel, particularly to non-U.S. Other risks and
uncertainties include the Company's small store base; the mix of
geographic and product revenues; relationships with third parties;
litigation; the Company's ability to maintain existing credit
facilities and obtain additional credit; business and economic
conditions and growth in various geographic regions; pricing
pressures; political and regulatory instability in various geographic
regions; and other risks and uncertainties detailed in the Company's
filings with the SEC.

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(the "Company") (Nasdaq:CULS) today reported an increase of 2. Additional
information about Cost-U -Less is available at www. Meder has agreed to a new
three-year employment contract, effective September 1, 2004.costuless.

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4-inch-high resolution screen.
The $112 million upgrade of the 747 fleet is already in progress,
with suppliers well into production of key components including seats
and interiors .9 million, compared to $15.com

This press release contains statements that are forward-looking .
"I remain very optimistic about the long-term prospects for
Cost-U-Less," stated Mr.
The Company also announced that Mr.

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1% compared to 15. Jeffrey Meder, the Company's
President and Chief Executive Officer, has adopted a personal trading
plan to sell shares of Cost-U-Less common stock in accordance with
Rule 10b5-1 under the Securities Exchange Act of 1934.S. destinations, including
political instability, armed hostilities, terrorism, natural disasters
or other activity that involves or affects air travel or the tourism
industry generally, could cause actual results to differ materially
from historical results or those anticipated.

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Pacific Premium Economy: Air New Zealand's newest class of
travel, will be located in the premium cabin and feature the
largest pitch in its class at 39 to 40-inches, a generous
seat-width and on-demand entertainment on a personal
8.5 million, compared to $81.----Cost-U-Less, Inc.

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---

- - kjjkjk

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