S.
Transcontinental is Canada's leading printer in the flyer, book and
newspaper niches, and a strong second in magazines, catalogues and
other commercial products.4% to $33. Sunday Magazines
grew 14. By total dollar amount, Local newspapers and Network TV led
all media at $5.8%
CABLE TV (3) $3,510.2 26.
3.
5.
TNS operates a global network spanning 70 countries and employs
over 13,000 people.

regions caribbean

direct marketing group, has submitted his resignation
and will be leaving the company in the coming days in order to pursue
other career opportunities. Transcontinental is also Canada's leading publisher of
consumer magazines, the country's second largest publisher of
community newspapers, and a leader in the door -to-door distribution of
advertising material. Transcontinental is a company whose values,
including respect, innovation and integrity, are central to its
operation.B.9 billion and $5.2 0.2 9.5 billion,
followed by Media and Marketing with 12.5%
----------------------------- -----------------------------------------
RESTAURANTS $1,128.4 12 .1 million brands
spanning 20 media. We are the world's largest
custom research company and a leading provider of social and political
polling.

news lakes

"Mr.

Transcontinental's shares are listed on the Toronto Stock Exchange
under the ticker symbols TCL.05 billion (US$1.3%
-------------- --------------------------------------------------------
BANKING AND INVESTMENT SERVICES $1,380.9%
----------------------------------------------------------------------
MEDIA AND MARKETING SERVICES $1,054.9 $13,594.
For further information, including this and prior press releases ,
please visit http://www.

newspapers mexico

B) today announced that Don McKenzie, the
head of its U.
Spending for B-to-B Magazines continued to show weakness, and Spot TV
and Network Radio were the only two media categories to show declines
compared with the same period in 2004.2%
HISPANIC MEDIA (5) $915.3 $347. Cable TV figures based on 45 networks.9%
----------------- -----------------------------------------------------
RETAIL CLOTHING AND DEPARTMENT STORES $1,070 .2 1.

radio great

SV.0 2.6 0.2 2. Figures do not contain public
service announcement (PSA) data. Local Radio includes expenditures for 35 markets in the U.0%
----------------------- -----------------------------------------------
NON DOMESTIC AUTO: FACTORY AND DEALER $1,984.6 $1,343.7 -1.4 4.
We combine our specialist sector knowledge with expertise in the
areas of new product development, motivational research, brand and
advertising research and stakeholder management to bring our clients
up-to-the minute, internationally consistent information.

www .

greenland within

Local Magazines led all media categories in percentage growth,
rising 26. Internet advertising also continued
to rise, posting an 8.1 $2,970.6%
B-TO-B MAGAZINES $1,225 .3 $32,056.1 $936.6%
------------------------------------------------------------------- ---
TOTAL (9) $14,255.

radio saint

As a result, these media
turned in below-average growth, pulling down the total average.8%
NATIONAL NEWSPAPERS $801.9%
NATIONAL SPOT RADIO $539.8 14.S
provided by Miller Kaplan. Hispanic Media includes expenditures from Hispanic TV (Univision,
Telemundo, Telefutura and Galavision), Hispanic Spot TV, Hispanic
Magazines and Hispanic Newspapers. First Quarter 2004(8)

---------------- ------------------------------------------------------
Jan -Mar Jan-Mar
2005 2004
CATEGORY (Millions) (Millions) % CHANGE
------------------------------------------ ----------------------------
DOMESTIC AUTO: FACTORY AND DEALER $2,082.7%
--------------- -------------------------------------------------------
TRANSPORTATION AND TOURISM $1 ,277.tns-global.

regions bermuda

"I thank Don for his
contribution and wish him all the best in his future endeavours .MV.com

Transcontinental Inc.0 18.6 2.7 $82.4 4.

Ad Spending by Category

Advertising spend in the top ten categories increased 4.1
billion, closely followed by Non-domestic Auto at $2. Direct
Response led all categories in growth, rising 19.6 11.9%
----------------------------------------------------------------------
RETAIL HOME FURNISHINGS AND APPLIANCES $1,063.

newspapers here

SV.A and TCL.A) (TSX:TCL.5% to $398 million (which is a reflection of organic growth
and expansion in TNS MI measurement base) and Consumer Magazines
increased by 9. First Quarter 2004(1)

Jan-Mar 2005 Jan-Mar 2004
MEDIA (Millions) (Millions) % CHANGE
NEWSPAPERS (LOCAL) $5,869.3%
NETWORK TV $5,845. FSI data represents distribution costs only.1 $1,008.
(9) The sum of the individual categories may differ from the total due
to rounding

About TNS Media Intelligence

TNS Media Intelligence in the U.

Only sites with multiple locations in two or more countries within North America will be listed here.

caribbean bermuda

MV.8%
CONSUMER MAGAZINES $4,691 .2 -3.4%


Source: TNS Media Intelligence
1.0 billion.6% growth to $1.5 $1,928 .4 8.4 $1,654. We are also a major supplier of consumer panel, TV audience
measurement and media intelligence services.

caribbean lakes

"

Transcontinental Inc. Though
this is the smallest gain in advertising spend since the end of 2003,
spending continues to increase at a faster rate than the GDP; just as
it has in 10 of the last 11 quarters.

Ad Spending by Media: First Quarter 2005 vs.6 $947.
7.com

About TNS

TNS is a market information group.com

All other news and media sites are listed in their appropriate country, location and category.

greenland countries

(TSX:TCL.S.

8 $392.
6.0%
----------------------------------------------------------------------
DIRECT RESPONSE $1,478.5 19.

border miquelon

is the seventh largest printer in North
America and the fourth largest print media group in Canada.transcontinental.3 $1,224. Spending by the top ten
categories for the first quarter registered $14.

countries lakes

0 $5,850.8 4.4 $515.
4 .4 $1,239.5 $1,083.

This category contains links to countries within North America that have sites featuring news and media.

here will

direct
marketing facilities, Transcontinental has the geographic platform and
complete service offering needed to cover the entire North American
market.2% to $104 million . "Traditional stalwart categories such as
Automobile, Banking and Retail Department Stores performed below
market average, but those decreases were offset by increased spending
by Direct Response and Restaurants," added Fredericks.3 $3,849.2%
LOCAL RADIO (4) $1,612.7 $1,572.7 1. Figures are based on the TNS Media Intelligence Stradegy2
multimedia ad expenditure database across all TNSMI measured
media, including: Network TV, Spot TV, Cable TV , Syndication,
Hispanic Network TV, Consumer Magazines, Sunday Magazines, Local
Magazines (31 publications), Hispanic Magazines, Newspapers (local
and national), Hispanic Newspapers, Network Radio, Spot Radio,
Local Radio, Internet and Outdoor. By dollar amount, Domestic Auto led all categories at $2.6% of total ad spend.3 5.9%
---------------------------------------------- ------------------------
Source: TNS Media Intelligence

(8) Figures do not contain National Spot Radio, Outdoor, FSI, PSA
activity or house ads.S.

miquelon mexico

A)(TSX:TCL., leading this group during a
period of rapid growth while integrating CC3 operations with our own
plant in the Philadelphia area," said Luc Desjardins, president and
chief executive officer of Transcontinental Inc. Don
leaves behind him a strong management team that, as of today, will
report directly to its sector president , Guy Manuel. (TSX:TCL.SV.5% to $4.8 $232.

regions mexico

For more
information, visit http://www.

Business Editors/Advertising Editors/Media Writers

NEW YORK----Total advertising
expenditures for the first quarter of 2005 increased 4.2% to
$3.1 $1,800.3%
OUTDOOR $725.1 4.1 billion.tns-mi.

caribbean bermuda

McKenzie significantly contributed to the development of our
direct marketing operations in the U.B)

8 billion, respectively.7 $4,285.5%
SPOT TV (2) $3,664.2%
INTERNET $1,948. The U.

saint multiple

7 billion) in 2004 .
Local and national newspapers, which account for 20% of total ad
spend, have recently been faced with circulation declines and
advertiser consolidation in key categories.5 8.9 $705 .9% to
$14.1 $1,258.

saint appropriate

MV.1 -4.8 $783.3 billion, accounting
for 42.4 $2,089.9 2.
We think differently to help our clients build competitive
advantage, making TNS the sixth sense of business.

will advertising

5
billion compared to the same time period in 2004, according to data
released today by TNS Media Intelligence (TNS MI), the leading
provider of strategic advertising and marketing information.5 billion, taking market share from broadcast TV.
"It is clear that advertisers were fiscally more cautious in the
first quarter of 2005, given mixed economic indicators and wavering
consumer confidence," said Steven Fredericks, president and CEO of TNS
Media Intelligence.9 3.7%
SUNDAY MAGAZINES $398.5%
FSI's (6) $396.2%
LOCAL MAGAZINES $103.6 1.S.

caribbean radio

Resignation at Transcontinental Direct U.S.A.

The company has more
than 14,000 employees in Canada, the United States and Mexico, and
reported revenues of C$2.9
billion.1%
SYNDICATION - NATIONAL $987. The sum of the individual media may differ from the total due to
rounding.3% to $1. We provide market information and measurement,
together with insights and analysis, to local and multinational
organisations .

appropriate listed

is the leading provider of
strategic advertising and marketing information - across media, brand ,
industry and market. The company's tracking technologies collect
occurrence and expenditure data on more than 2.

magazines zines

S. Through its Canadian and U.

U.S. Advertising Market Grows 4.4% in First Quarter 2005; TNS Media Intelligence Reports Smallest Year-over-Year Gain since the End of 2003

Cable TV registered growth of 18.7 billion.2% increase over the previous year to $1.6 $865.2%
TOTAL(7) $33,460. Spot TV figures do not include Hispanic Spot TV data.3 billion in the first quarter compared to the same time period in
2004.1 billion, and
Restaurants with 11.8 -5.0 %
----------------------------------------------------------------------
TELECOMMUNICATIONS SERVICES $1,736.8 $1,051.

will newspapers

Business Editors

MONTREAL----Transcontinental Inc.1 $5,632.3 5.0%
NETWORK RADIO $224.
2.9% growth to $1.

Top Ten Ad Categories: First Quarter 2005 vs. headquarters are located in New York City
with sales locations in major markets across the country.

great media

---

- - kjjkjk

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