V.: SBS) announced today its participation
at the Bear Stearns 18th Annual Media Conference being held on Sunday,
February 27, 2005 through Wednesday, March 2, 2005 at The Breakers Hotel in
Palm Beach, Florida. While shifts in the timing of the T Style magazine Living
and Travel issues affected particular ad categories (such as home
furnishing manufacturers, which benefited, and transportation/travel,
which was adversely affected), the combined impact on revenues was
negligible. Retail advertising revenues increased largely due to
growth in fashion/jewelry store, mass market store and fine arts
advertising .4% for April 2005 compared with April 2004.8 739.

transportation use

The company
will provide a live audio webcast of the presentation that can be accessed at
http://www.

Advertising results for April were as follows:

The New York Times Media Group - Advertising revenues for The New
York Times Media Group increased 0. Excluding the
North Bay Business Journal, which was purchased on February 1, 2005 ,
advertising revenues increased 5. Classified advertising revenues increased as strong
growth in help-wanted advertising offset losses in real estate and
automotive advertising.
The Company 's Internet ad revenues, which are included in the
figures for the three media groups above, increased 31.7 $421,857 $418,694 +0.9 44,474 44,721 -0.6 215.

Business Editors/Arts/Entertainment Editors/Community Editors

HALIFAX, NS----EastLink announced
today it has partnered with ypOne Canada Ltd to produce an EastLink
branded telephone directory in the Halifax Regional Municipality
titled EastLink PhoneGuide.

science guides

com. Retail advertising revenues increased
with particular strength in department store and jewelry/watches
advertising.6
--------- --------- ----------- -----------
Sub-Total 217,250 213,201 +1.4 303,853 304,185 -0.9 2 ,011.

About the PhoneGuide/ Access Pages

The PhoneGuide (www.

denmark directories

- 5:00 p. Eastern Standard Time. Excluding
About.
National advertising revenues decreased as weakness in
transportation /travel and studio entertainment advertising offset
growth in banking, financial services, technology products and
national automotive advertising.
(g) Primarily includes revenues from wholesale delivery operations,
news services, direct marketing, digital archives and commercial
printing .
(e) Acquired March 18, 2005.8 3,282.
(b) Includes all ad volume from the International Herald Tribune.

media counties

SBS is a European commercial television and radio broadcasting company
with operations in Western and Central Europe.9 44,474 44,721 -0.1
Other
Revenues (g) 18,720 18,261 +2.2 865.3 603.4 6,345. "Halifax is an especially exciting region for us
and is just the beginning of our expansion into Atlantic Canada.8 million directories in the United States
and Canada.com) and
Halyard Capital Fund (www.

Sites in /Regional/Europe/Denmark/ and sub-categories are Danish sites and/or sites about Denmark in English.

guides maps

Countries where SBS currently
has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece,
Hungary, The Netherlands, Norway, Romania and Sweden. Easter is
traditionally a time of reduced advertising. Retail advertising revenues
increased as strength in the banking, financial and telecommunications
ad categories offset weakness in department store and grocery store
advertising.9 -5.7 -0.4 +0. EastLink provides a
range of communication , entertainment + advertising services to
business and residential customers across the Maritimes .

About ypOne Publishing, LP

ypOne Publishing, LP (www.

sites views

1

Broadcast
Media 13,871 14,147 -1.8 126,877 118,804 +6.1

Broadcast Media 13,871 14,147 -1.6
--------- --------- --------- ---------

Sub-Total 217 ,250 213,201 +1.
(b) The New York Times, NYTimes.com and the Worcester Telegram +
Gazette .9 +3.7
Automotive -11.
(c) The historical ad volume for April and May 2004 that was posted
on www.

denmark science

Regional Media Group - Advertising revenues for the Regional Media
Group grew 5.

THE NEW YORK TIMES COMPANY
2005 TOTAL COMPANY REVENUES (a)
APRIL AND YEAR TO DATE

----------------------------------------------------------------------

Total Company
Revenues
($ 000's)
April Year to Date
---------------------------------------------------------
% %
2005 2004 Change 2005 2004 Change
--------- --------- ------ ----------- ----------- ------
Advertising
Revenues
News Media
National(b) $86,797 $91,454 -5.2 705,506 697,507 +1 .com, International Herald Tribune and
WQXR-FM.1 -5.9 979,633 917,399 +6.com last July was incorrect.

recreation use

SBS Broadcasting to Present at the Bear Stearns 18th Annual Media Conference

7 208 ,192 204,233 +1.7 754,837 742,228 +1.2 705,506 697,507 +1.6 +7.1 242.4
Classified 942.phoneguide. The first London area PhoneGuide took on traditional phone
directories in late 1997 by offering unique features such as large
print, postal codes beside listings, community information, maps, and
talking pages. and Canada.

categories guides

Harry Evans Sloan, Executive Chairman is scheduled to present on Tuesday,
March 1, 2005 from 4:15 p.
Circulation revenues for April 2005 were on a par with last year.com
and About.0 161,934 151,954 +6.3 2,176.4 -1.4
Zoned ----- ----- ----- -----

Total 2,013.com

ca) has been published in
Southwestern Ontario since 1997., a London-based company formerly known as Southwestern
Publishing. The PhoneGuide acquired Access Pages in 2004.

guides use

7% compared with the same month in 2004.com, which was acquired in March 2005, advertising revenues
increased 1.
National advertising revenues decreased as weakness in studio
entertainment, hotels, corporate, transportation /travel and banking
advertising offset strength in media, financial services, technology
products , American fashion and home furnishing manufacturers
advertising.4%.
Circulation revenues increased at the Regional Media Group and The New
York Times Media Group and declined at the New England Media Group.5 70,908 70,935 +0.
(c) Includes all preprint revenues.8
New England
Media Group
(c) 47,365 45,799 +3.7 $754,837 $742,228 +1.3% year to date .6 2,145. "The EastLink
PhoneGuide will offer customers several features and benefits
including full colour city and area maps and community pages that
contain points of interest, community events , easy-to-find school
pages, and stadium seating charts. YpOne Canada Ltd.

weather regional

m.7% for April 2005 compared with
April 2004.3 20,541 17,973 +14.0
========= ========= ========= ===========

Total Company
Revenues $324,014 $315,405 +2.4 156,772 160,010 -2 .
(d) Beginning in February 2005, includes the results of the North Bay
Business Journal, purchased February 1, 2005. YTD
'04 '04
--------------------

News Media
Help-Wanted +12.6 +1.halyardcapital.

Use /World/Dansk/ for sites in Danish.

weather guides

m. Classified advertising revenues increased as softness in
automotive advertising was offset by gains in real estate and
help-wanted advertising, in part due to the timing of Easter, which
fell in March this year but was in April last year.
About.
(f) Acquired March 18, 2005.nytco.

About EastLink

A truly Maritime company, EastLink is the fifth largest cable
company in Canada and was the first to offer customers local telephone
service over a state-of-the-art digital network.com) is a rapidly
growing mid-size North American publisher currently publishing 53
titles and distributing 3.

views areas

sbsbroadcasting.7% and total Company revenues
increased 2.8% for April 2005 compared with April 2004.com, Boston.0

About.
(b) Includes all ad revenue from the International Herald Tribune.9 749,980 742,228 +1.4% in April and
6.9 -1.5 +4.4 -1.

dependent denmark

LUXEMBOURG , SBS Broadcasting SA
(Nasdaq: SBTV; Euronext Amsterdam N. Classified advertising revenues, which benefited from the
timing of Easter, increased as gains in the real estate and
help-wanted categories offset softness in automotive advertising. 1 in the publishing industry in Fortune's 2005 list of America 's
Most Admired Companies.
(d) Includes legal advertising.0
Regional Media
Group (d) 35,623 33,679 +5.com (e) 3,807 - N/A 4,857 - N/A
--------- ---------

Total Company
Ad Revenues $221,057 $213,201 +3.0 -9.2 7,084. A spreadsheet with the
corrected information is available in the Investors section at
www.
"We are pleased to be working with ypOne on the new directory who
have a proven track record in producing a high-quality, easy-to-use
directory," said Dan McKeen , Co-CEO, EastLink.

entertainment categories

6 3,333.9 -0."
Other unique features of the new PhoneGuide will include
easy-to-search government pages, coupons, postal codes, larger print,
golf and restaurant guides, and electronic yellow pages, which can be
found at www.ca
"Our partnership with EastLink enables us to combine the strength
of our product with the recognition of the EastLink brand and strong
community presence," said Gary Campbell, Director of Canadian
operations for ypOne.

maps shopping

9%, due to lower political
advertising revenue.9
Other Ad
Revenue(e) 5,969 5,461 +9.2 706. currently
distributes 994,000 directories with distribution expected to increase
to 1,800,000.

denmark europe

Business Editors

NEW YORK----The New York Times
Company announced today that in April 2005 advertising revenues for
the Company's business units increased 3.
New England Media Group - Advertising revenues for the New England
Media Group increased 3. In
addition classified advertising improved as a result of a number of
special sections including The Big Move (real estate ) and Diversity
(help wanted).6
Retail(c) 48,607 44,590 +9.com (f) 3,807 - N/A 4,857 - N/A
--------- -----------

Total
Advertising
Revenues 221,057 213,201 +3.1
========= ========= =========== ===========

---------------------------------------------------------------- ------

(a) Numbers may not add due to rounding.0

About.com.

Eastlink and ypOne Canada Ltd Partner to Publish Eastlink Phoneguide

It is distributed by ypOne Canada
Ltd.

About ypOne Canada Ltd

Doing business as Phone Guide/Access Pages, ypOne Canada Ltd. In addition to management, ypOne Publishing, LP enjoys
equity sponsorship from Frontenac Company (www.frontenac .

shopping guides

1 $314,839 $323,348 -2.1
------- ------- -------- -------

Part Run/ 224.4
======= ======= ======= =======

Preprints 291,562 262,917 +10.com), a member of BMO
Financial Group. ypOne Publishing, LP continues to actively seek
expansion opportunities in both the U.S.

sites environment

6% for April
2005 compared with April 2004 due to strong growth in display
advertising and in all classified advertising categories .3
Real Estate +15.5
----- --- -- ------- -------
Total ROP 1,789.4 6,277.0 -4.nytco.phoneguide. There are currently 109 Canadian employees.

dependent guides

com - Strong advertising revenue growth in April 2005
resulted from the consumer product goods, telecommunications, travel
and health categories.

The New York Times Company (NYSE: NYT), a leading media company
with 2004 revenues of $3.3
- -------- --------- ----------- -----------
Sub-Total 203,379 199,054 +2.7

Circulation
Revenues 84,236 83,942 +0.

THE NEW YORK TIMES COMPANY
2005 ADVERTISING REVENUES (a)
APRIL AND YEAR TO DATE

----------------------------------------------------------------------
Total Company
Advertising
Revenues
($ 000's)
April Year to Date
-----------------------------------------------------
% %
2005 2004 Change 2005 2004 Change
--------- --------- ------ --------- --------- ----- -
News Media
New York
Times Media
Group (b) $120,391 $119,577 +0.8
--------- --------- --------- ---------

Sub-Total 203,379 199 ,054 +2.1

THE NEW YORK TIMES COMPANY
2005 PRINT ADVERTISING VOLUME (a)
(Inches in thousands, Preprints in thousands of copies)
APRIL AND YEAR TO DATE

------------------------------------------------ ----------------------

April Year to Date
------ ----------------------------------------------------------------
% %
2005 2004(c) Change 2005 2004 (c) Change
------ ------- ------ ------ ------- ------
National (b ) 229.3 1,795. Numbers may not add due to
rounding.yponepublishing.

categories areas

The New York Times Company Reports April Revenues

6
Classified
(d) 62,006 57,549 +7.
(e) Primarily includes ad revenue from the Regional Media Group's
magazines.7
========= ========= ========= =========

------------------------------------------------------------ -----

(a) Numbers may not add due to rounding.8
----------------------------------------- -----------------------------

(a) Advertising volume is based on preliminary internal data, which
may be updated in subsequent reports and may not be indicative of
advertising revenue or operating profit.nytco.

use dependent

9% and total Company revenues increased 1.
Broadcast Media Group - Advertising revenues for April 2005 for
the Broadcast Media Group decreased 1.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other newspapers,
eight network-affiliated television stations, two New York City radio
stations and more than 40 Web sites, including NYTimes . For the fifth consecutive year, the Company was ranked
No. Excluding the North
Bay Business Journal, advertising revenues were up 5. April vs.3 818.9 950.

dansk areas

9 749,980 742,228 +1 .7 $1,129,597 $1,117,349 +1.
(c) The Boston Globe, Boston.

THE NEW YORK TIMES COMPANY
2005 NEWS MEDIA AD REVENUE GROWTH
BY CLASSIFIED CATEGORY
APRIL AND YEAR TO DATE

----------------- -----------------------------------------------------
% Change % Change
April '05 YTD '05
vs.5
Retail 617.1 6,984."
The EastLink PhoneGuide will be distributed to every business and
residence in the Halifax Regional Municipality in early 2006.

maps science

5%.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.1 +2.

This press release can be downloaded from www.
currently publishes 16 directory titles, and following this
announcement , that number will rise to 22.