"MTV base's HIV/AIDS
programming will bring to life the tenacity and passion
of African youth, who
continue to be a guiding force in the global fight against HIV/AIDS. Kline
described the centers as
focal points for primary care for children in and around the communities
where
they are located, as well as for training of local health professionals in
pediatric HIV
/AIDS care and treatment. Over the years, the
public-private initiative -- the first and largest corporate
commitment of its
kind to fight HIV/AIDS in Africa -- has grown in size and scope to encompass
nearly
200 grants providing medical care and research, infrastructure- and
capacity-building and community
outreach and education in nine hard-hit
countries in southern and West Africa.
ONE volunteers
were joined at today's announcement by Live 8 and Christian
artists Jars of Clay, author and pastor
Rick Warren, Ugandan CARE worker
Derreck Kayongo, Scott Jackson, Vice President of World Vision and
Reverend
David Beckman, President of Christian aid organization Bread for the World.ORG and signing
the ONE Declaration.
emigration liberties
(NYSE: VIA and VIA. A pediatric AIDS corps will be created to
send up to 250
doctors to Africa to treat approximately 80,000 children over
the next five years and to train local
health care professionals. Living stipends, loan forgiveness of up to $40,000
a year and training
in tropical medicine and HIV/AIDS will be offered to
participating physicians.
"We hope to
build on the success of the Bristol-Myers Squibb-Baylor-
Botswana program in treating a population
that has deeply touched us and that
remains the most underserved HIV population -- the children of
Africa," said
John L.com
Visit Baylor College of Medicine International Pediatric AIDS Initiative
at
http://www.drain pax
Africa Gets Its MTV Today With the Launch of MTV Base
D.
Through SECURE THE FUTURE, Ministries of Health, medical institutions,
health care professionals
, non-governmental, community-based and faith-based
organizations have worked together to build sustainable
models to address
medical, educational and community outreach needs in southern and West Africa.
ONE believes that allocating an additional ONE percent of the U. For more information, please
visit
ONE.safer worldnet
"
MTV Networks (MTVN) is the first global media company to achieve the 100-
channel milestone, having pioneered the business strategy of having a local
approach to building
a global business.org.
New clinical centers will be added in Bobo-Dioulasso, Burkina Faso and
Kampala, Uganda.intellectuals immune
"
MTV base is uniquely crafted and programmed to appeal to young Africans
aged 15-34, satisfying their immense appetite for high quality contemporary
music content that
transcends national borders.
MTV Networks' multi-media brands include MTV, Nickelodeon, VH1, TV Land
, Nick
at Nite, MTV2, CMT, Spike, Comedy Central, Paramount Comedy Channel, TMF (The
Music Factory
), Game One, VIVA, and The Box (Holland).B).
Separately, Bristol-Myers Squibb announced it also
is reducing the price
of pediatric formulations of HIV medicines in the world's least developed
countries
to expand access to treatment. Bristol-Myers Squibb's new commitment is approximately $30
million
and Baylor's is $10 million., professor of
pediatrics at Baylor College of Medicine, and director
, Baylor International
Pediatric AIDS Initiative. More information about the AIDS corps,
including
how interested physicians can apply, can be found on Baylor's
website, http://www. Dr.
Bristol
-Myers Squibb is a global pharmaceutical and related health care
products company whose mission is
to extend and enhance human life.liberties pax
In keeping with
the pan-African remit of the channel, the music
policy for MTV base will
showcase the creativity and diversity of contemporary music in Africa, giving
an international platform to African genres such as Kwaito, Hip-Life, Mbalax
and Zouk and putting
African artists in the spotlight alongside their
international peers. The
channel will also aim
to reach a broader mass African audience via branded
programming blocks on third party terrestrial
broadcasters across Africa."
"This groundbreaking program addresses all the major barriers to
treatment
of HIV-infected children in Africa," said Mark W.2
million children living globally
with AIDS are being treated. The trilateral
initiative we are announcing today makes it possible
to treat huge numbers of
HIV-infected children across Africa, changing forever the way pediatric
HIV/AIDS is perceived and managed. Deliver 300,000 Letters Calling For Historic Deal at G8, Call
For End to
Global AIDS and Poverty
PHILADELPHIA, Today, ONE
volunteers from across
America joined community leaders, activists and Live 8 artists and celebrities
to kick-off the Philadelphia Live 8 Concert by delivering 300,000 letters
calling for an historic
debt, aid and trade deal for the world's poorest
people at the upcoming G8 summit on July 6th.liberties oxfam
The
first African
artist to have their music video featured on the channel, is Nigerian artist 2
FACE
, whose iconic "African Queen" will set the standard for other artists to
follow. The vast majority
of children who become
HIV-positive will die before age 5 without treatment. Care and treatment programs
must address
this fact as well as the critical shortage of professionals trained in
pediatric
care and treatment," said Dr."
ONE volunteers also gathered to celebrate hitting one million
Americans
joining the ONE network through ONE.
6300 people die from AIDS in Africa every day
, and more than a billion
people - including half the population of Sub-Saharan Africa - live on less
than $1 a day.
ONE is a new effort by Americans to rally Americans - ONE by ONE - to
fight
the emergency of global AIDS and extreme poverty. budget
toward providing basic needs like health
, education, clean water and food
would transform the futures and hopes of an entire generation in
the world's
poorest countries."
ONE is composed of America's most well-known and respected
non-profit,
advocacy and humanitarian organizations including founding members Bread for
the World
, CARE, DATA, Plan USA, International Medical Corps, International
Rescue Committee, Mercy Corps,
Oxfam America, Save the Children, World
Concern, World Vision and many others.emigration worldnet
"
While key
longform programming strands on MTV base such as African music
documentary series, MTV base Spotlight
, will be broadcast in English, the
channel aims to play contemporary music videos from all over Africa
, including
videos broadcast in Swahili, English, French and Portuguese. In the coming months,
MTV
base will feature locally produced PSAs and long-form programming as part
of the Staying Alive initiative
. MTV base (Africa) is a wholly-owned
subsidiary of MTV Networks Europe, which is a wholly owned subsidiary
of
Viacom Inc.
MTV Networks International includes the premier multimedia entertainment
brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory),
Paramount Comedy and
Game One seen in 411. Company to Build Additional Clinical Centers;
Cuts Price of Pediatric HIV Formulations
HOUSTON and NEW YORK, Bristol-Myers
Squibb
Company, New York (NYSE: BMY) and Baylor College of Medicine, Houston,
today announced a groundbreaking
multi-part program to provide medical care
for African children with HIV/AIDS. The Burkina Faso center
will be the first pediatric HIV/AIDS
center in West Africa. Kline.
In 1999, Bristol-Myers
Squibb and its Foundation launched SECURE THE
FUTURE, then a $100 million commitment to help alleviate
the HIV/AIDS crisis
among women and children in sub-Saharan Africa.
Philadelphia is just the
first stop for the grassroots leaders, who
represent delegations from across the country.
Americans are united across the political spectrum: ONE's recent national
survey found that 86 percent
of Americans believe it is important for the
United States to put forward "a new effort to work together
with other
countries to help the poorest people in the world overcome AIDS and extreme
poverty
."
Over one million Americans have lent their voices to ONE by visiting
ONE.pax corruption
Pan-African
Channel Puts African Artists in the Spotlight
JOHANNESBURG, LONDON and NEW YORK, MTV Networks
, a
division of Viacom Inc. The company's diverse holdings also include interests in
television
syndication, digital media, publishing, home video, radio, recorded
music, licensing + merchandising
and two feature film divisions, MTV Films and
Nickelodeon Movies.Bristol-Myers Squibb Baylor College
of Medicine to Establish Pediatric AIDS Corps for Africa
In addition
four new children's clinical
centers of excellence will be built in a $40
million program.
Dolan, chief executive officer of
Bristol-Myers Squibb.com
Visit SECURE THE FUTURE on the World Wide Web at:
http://www. At the summit, the eight presidents and prime
ministers of the G8
nations will be presented with a workable plan for better
international assistance, 100% debt cancellation
and trade reform-and an
historic opportunity to end poverty and save millions of lives.conflicting dictators
MTV base
goes live at 20:00
hrs CAT (Central African Time)/18:00 hrs GMT, beaming to a launch audience of
1. The Kampala center will replace a facility too small
for the growing patient population.
"Today, Live 8 will rock the world with ten concerts from Philadelphia to
London to Johannesburg
," said Paul Dioguardi, ONE campaign coordinator.
"Our communities will not waiver in this long
walk to justice," said
Shayne Moore, a ONE Delegate from Wheaton, Illinois.oxfam landowner
securethefuture."
Millions of people gathered at LIVE 8 concerts across the globe to put
pressure on world leaders
in advance of the G8 Africa Summit in Gleneagles,
Scotland on July 6-8.saharan deficiency
As part of MTV Networks
' global commitment to fighting HIV/AIDS, MTV base
will feature programming from the award-winning
, worldwide Staying Alive
initiative - including documentaries highlighting stories of young people
affected by the epidemic from South Africa, Uganda, Zambia and Cote d'Ivoire.
"Our goal is
to help save the lives of many thousands of African children,
many of whom would otherwise face sure
death from HIV/AIDS," said Peter R.
Recruitment begins today with discussions with several leading
U. These new programs address these major problems head-on," said
Dolan. They will provide technical
assistance
to enable scale-up of care and treatment programs regionally and nationally.
"Children
are not small adults.Live 8 Celebrities Grassroots Activists and One Million Americans Join ONE: The
Campaign To Make Poverty History
They will continue their
journey on to Gleneagles -- many of
them on jets donated by Virgin Atlantic
owner, Richard Branson -- to focus attention on the breadth
of support by
everyday citizens for President Bush to lead the world in the fight to
eliminate
global poverty.poverty oxfam
Commented Alex Okosi: "MTV base is designed to celebrate African artists
and
music, and the music that the young people of Africa love.
"God has charged us all with ensuring
dignity for his or her neighbor,"
Dan Haseltine, lead singer of Live and Christian act "Jars of Clay
". ONE is students and
ministers, punk rockers and NASCAR moms, Americans of all beliefs and
persuasions
, united as ONE to help make poverty history. "And we're going to keep
joining our voices, one by
one, until we make poverty history.participates oxfam
"Young Africans are leading activists in the fight against
the pandemic,"
continued Roedy, who is also a UNAIDS Ambassador. At
launch, MTV base will reach
approximately 1. MTV Networks is a unit of Viacom International Inc.pax corruption
3 million households in sub-Saharan
Africa with a specially-composed rap
from US hip-hop artist, Xzibit."
Said MultiChoice Africa
CEO Nolo Letele: "MultiChoice Africa has a long
standing relationship with MTV Networks Europe and
we are proud of our role in
helping to build the MTV brand across Africa. We welcome another
quality
MTV channel onboard."
"Too many children in the developing world are falling victim to HIV/AIDS
due in large part to a combination of lack of trained health care
professionals and adequate facilities
which limit the reach of care and
treatment.liberties saharan
In fact, MTV base will
complement our existing offering
and provide African youth with made-to-order,
high quality and relevant African music programming
.
(NYSE: VIA, VIA.
medical schools.
Children's Clinical Centers of Excellence
The children's clinic network, operated by the Baylor College of Medicine
International Pediatric
AIDS Initiative, already includes three sites in
sub-Saharan Africa funded by Bristol-Myers Squibb
's SECURE THE FUTURE
initiative -- one in Botswana and two under construction -- one in Lesotho and
one in Swaziland.2 million
children living with HIV are in sub-Saharan Africa.bayloraids.S.deficiency intellectuals
Today
's announcement extends the
company's commitment in Africa to nearly $150 million.
"We can
end hunger and extreme poverty in our time. We have the
technology and know how to fight poverty
, disease and hunger," said Reverend
David Beckman, President of Bread for the World. ONE also calls
for debt cancellation, trade reform and
anti-corruption measures in a comprehensive package to help
Africa and the
poorest nations beat AIDS and extreme poverty.
streetkids famine
The 24-hour music channel
will
broadcast 'urban' music genres and artists from across the whole African
continent, as well
as artists from around the world, in a unique editorial mix
aimed at providing equal exposure for
grassroots African and international
music talent.
MTV base is distributed via an Africa-wide
network of cable, satellite and
MMDS (Multichannel, Multipoint Distribution System) distribution
systems.3million households in 48
countries in sub-Saharan Africa via multi-channel operators DStv
, Trend TV,
CTL and FSTV.7 million households in 164
countries and 18 languages via 100 locally
programmed and operated TV channels
and 90 Web sites. Kline, M.."
Flanked by mailbags overflowing
with hundreds of thousands of letters from
everyday Americans across the country, Melissa Fitzgerald
, hometown hero and
star of NBC's "West Wing", signed and mailed one of over 300,000 letters to be
delivered to President Bush calling for the U.S.immune corruption
B), will today launch MTV base,
MTV's first pan
-African music television channel. MTV base, the company's 100th channel
worldwide, will be marked
by a formal switch-on ceremony in Johannesburg,
South Africa attended by Bill Roedy, President, MTV
Networks International,
Alex Okosi, General Manager, MTV Networks Africa, and Nolo Letele, CEO,
MultiChoice
Africa, in the presence of African artists, Lebo Mathosa, 2 FACE
and Zamajobe.
MTV base
is a 24-hour pan-African music television channel targeting mass
African youth in sub-Saharan Africa
."
Pediatric AIDS Corps
Fifty physicians will be recruited in the first year of the
program, and
as many as 250 physicians will be recruited over the next five years. Other Baylor College
of
Medicine children's centers are located in Malawi and Romania.
In addition to the Children
's Clinical Centers of Excellence, other programs
developed and operated through grants include: a
Community-Based Treatment
Support Program for sustainable care, with sites in South Africa, Swaziland
,
Lesotho, Botswana, Namibia and Mali; and the BMS Foundation NGO Training
Institute focusing on
capacity-building in five southern African nations.liberties africanism
Africa is MTVN's final frontier,
giving the company
locally customized channels in every region of the world. Sites for these
additional centers have
not yet been selected.
According to UNAIDS and WHO, an estimated 1. In hard-hit countries, AIDS
causes between a third and half of child
deaths.
The centers will be modeled after the Botswana
-Baylor Children's Clinical
Center of Excellence at Princess Marina Hospital in Gaborone, Botswana
, which
now has more than 1,200 children in treatment, one of the largest
concentrations of HIV
-infected children in care in any center worldwide.
Since 2001 Bristol-Myers Squibb has offered its
HIV medicines in sub-Saharan
Africa at no profit and has provided immunity from suit to generic companies
for the company's HIV/AIDS medicines in sub-Saharan Africa.org
More than ONE million
Americans and
millions more around the world are also wearing white bands as a show of
support
in ending extreme poverty and global AIDS.liberties pax
Today, MTV base will debut the Save the Humans campaign
, a series of four
public service announcements (PSAs) airing globally on MTV channels that
features
a cast of animal characters that have gathered to discuss the global
threat of HIV/AIDS - including
a South African rhino.bayloraids. Governments, academic and health care institutions, community
and
faith-based organizations and business communities in both developed and
developing countries have
a role to play."
Price Reduction
In another aspect of the three-part initiative, Bristol
-Myers Squibb is
further reducing the price of the pediatric formulations for HIV/AIDS
medicines
in sub-Saharan Africa and low income countries around the world.bms.safer pax
The pediatric AIDS corps
and children's clinical centers are the latest
additions to Bristol-Myers Squibb's SECURE THE FUTURE
program, which has
previously awarded nearly 200 grants totaling $120 million in sub-Saharan
Africa
, and Baylor College of Medicine's International Pediatric AIDS
Initiative, which has built and operates
several of the world's largest
pediatric HIV/AIDS treatment centers in developing countries in Africa
and
Eastern Europe.
Baylor College of Medicine, one of the nation's top academic health
sciences
centers, is committed to advancing human health through the
integration of patient care, research
, education and community service.
"Millions are gathering in person and on the web right now, and
we're ready to
send President Bush and other world leaders to the G8 on a wave of support for
doing
more to fight global AIDS and extreme poverty. to help the poorest people of
the world. "And the
world's poorest
people are calling us to do it.poverty dictators
"MTV base celebrates
the diversity of vibrant
music culture across Africa, while offering rich,
creative inspiration for MTV's global network.
"This program brings
pediatricians and family practitioners to Africa to treat children and train
local health professionals, builds more children's clinical centers from which
the physicians
will operate, and further reduces the cost of our HIV
medicines. "Fewer than one percent of the
estimated 2. A recent UNICEF news
release noted, "Children represent a disproportionate number of
those needing
immediate AIDS treatment . "Scaling up the care and
treatment of tens of thousands
of HIV-infected children will take a commitment
to partnerships.ORG.ORG.safer pax
S..
Each of the new
clinical centers in Burkina Faso and Uganda, like others
in the network, will provide services directly
to as many as 3,000 children at
any one time and will have outreach programs that can serve as many
as 10,000
to 20,000 children in surrounding areas.
In addition to its commitment in Africa
, the Bristol-Myers Squibb
Foundation funds programs through its Global HIV/AIDS Initiative in Thailand
,
Vietnam, Mexico, Russia, the Ukraine and France.
Visit Bristol-Myers Squibb on the World
Wide Web at: http://www. "I hope
everyone at Live 8 today around the world - and all Americans
- will join us
in ONE voice to make that dignity a reality for every person on earth.treaty poverty
"MTV
base as the company's 100th channel is the most anticipated launch in
our history -- it's our first
dedicated African service and takes MTV's global
footprint to every region of the world," commented
Roedy.
Participants will be expected to commit to one or two years of service in
Africa treating
children with HIV/AIDS and sharing their expertise with local
health care professionals. Recent
graduates from approved residency training programs
in pediatrics and family medicine will work in
the field but will be linked to
a network of children's centers that serve as hubs for comprehensive
treatment
of children and their families. Two additional centers will be
established in the developing
world through the initiative. McGoldrick, executive vice president of Bristol-Myers Squibb.9 million
of the 2. Globally, between three
and five per cent of deaths in children under age 5 are now attributable
to
AIDS.ngo saharan
Working overtime to stay the Web's best reference!
-> Show SiteSeek's List of Web Sites For This Topic (Not Yet Peer Reviewed)
Loading...
(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)