More
information can be found at www. Annually, NOTMC's
marketing campaigns include strategic print, broadcast, and Internet
advertising and public relations.

society travel

"The Partnership's ICT Literacy Map series represents significant progress
in making the teaching and learning of core academic subjects more relevant
to the demands of the 21st century," said Douglas Levin, board member for
the Partnership and Director of Education Policy for the cable industry's
education foundation, Cable in the Classroom .21stcenturyskills.
"New Orleans will always be identified for its legendary adult vacation
offerings -- and justifiably so -- but our efforts to expand the market base
for family travelers is working ," Shilstone says. The entire poll can be seen
by visiting http://travel.

science media

Yahoo! Travel National Geographic Traveler Poll Names New Orleans Top U.S. Family Travel Spot

newscom.com/family .

directories culture

The Partnership for 21st Century Skills, the
leading advocacy organization transforming learning in the 21st century,
and the National Science Teachers Association (NSTA) have worked
collaboratively to release the Science ICT Literacy Map, providing
educators with a framework for integrating 21st century skills into K-12
science education."
The poll also lists the top five components travelers are looking for in a
family vacation, which are cost, safety, sightseeing opportunities, reliably
good weather, and opportunities for recreation.

society tourism

Shilstone, President and CEO of the New
Orleans Tourism Marketing Corporation, which conducts these efforts.
(Photo: http://www.

tourism sports

The Science ICT Literacy Map is the fourth in a series
of Information and Communication Technology (ICT) Literacy Maps, which are
designed to help educators make the transition to 21st century teaching and
learning . NEW ORLEANS, An online poll conducted by Yahoo!
Travel and National Geographic Traveler magazine named New Orleans as the top
family vacation destination in the United States, and the prestigious
distinction is a positive reflection of the city's tourism advertising and
marketing campaigns , says Sandra S.

guides media

org.21stcenturyskills.

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, Intel
Corporation, Junior Achievement Worldwide, Microsoft Corporation, National
Education Association, SAP, Texas Instruments Incorporated, Time Warner,
Inc .5 percent of our total
visitation, growing 225 percent in the last year alone.

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The map guides K -12 educators through a wide
range of learning skill examples, as emphasized in the Partnership's
report, Learning for the 21st Century, and cites specific student outcomes
demonstrating ICT Literacy success for grades four, eight and 12. "People now recognize that
New Orleans has a lot of unparalleled offerings for people of all ages, and
our family visitation figures and the Yahoo! Travel poll give our efforts
credence.

weather tourism

"We are pleased to
have collaborated with the Partnership for 21st Century Skills on a tool
that is particularly valuable in helping science educators improve student
learning . "Today, as a result of our continued, strategic marketing efforts to
attract these visitors, families comprise nearly 15.yahoo.

science weather

guides maps

The Partnership for
21st Century Skills is a tax-exempt 501 (c) 3 organization .

africa travel

and Verizon.

government regional

sports transportation

, Dell Inc.

"
By partnering with world-class attractions such as the Audubon Nature
Institute and Six Flags New Orleans, Shilstone says travelers' impressions and
attitudes nationally are changing for the better about the Crescent City.

The New Orleans Tourism Marketing Corporation promotes the city as a
leisure tourism destination throughout the year and places special emphasis on
developing visitation during the traditionally slow travel periods of summer
and the weeks between Thanksgiving and New Year's Day. For more information, please contact NOTMC
directly at toll free 1-800-810-3200, or visit online at
http://www.

health regional

org

The Science ICT Literacy Map demonstrates how educators can develop science
lessons that combine 21st century learning skills, such as information and
communication skills, with 21st century tools , such as the Internet and
multi-media production tools. The ICT Literacy Maps are also currently available for
geography, mathematics and English. All of the Partnership's resources are
freely available to educators, policymakers and individuals at
www.com/cgi-bin/prnh/20050401/LAFRU1 )
"When NOTMC launched its first family marketing campaign in the summer of
2001, family travelers were barely a blip on the radar screen," Shilstone
says.

directories entertainment

About the Partnership for 21st Century Skills

The Partnership for 21st Century Skills is a unique alliance of education,
business and government leaders committed to helping educators prepare
students for success in the 21st century .

entertainment travel

The Partnership for 21st Century Skills Releases Science ICT Literacy Map

"These are practical tools
designed to enhance lesson plans and, ultimately, better prepare today's
students for tomorrow 's workplace and the demands of global citizenry."

http://www.com .

health directories

NewOrleansOnline.

tourism weather

"

The Science ICT Literacy Map is the fourth in a series of ICT Literacy Maps
available to educators to assist them in integrating 21st century skills
into curricula.

education weather

21stcenturyskills.

"The Science ICT Literacy Map is a practical tool that will help educators
enhance their lesson plans with 21st century skills and give students a
more thorough educational experience," said Gerald Wheeler, executive
director of the National Science Teachers Association.org.

culture maps

Member organizations include:
Apple, Cable in the Classroom, Cisco Systems, Inc.

Based in Washington, DC and Tucson, Arizona, the Partnership for 21st
Century Skills is administered by Infotech Strategies.