com/cgi-bin/prnh/20021220/LAF055LOGO )
"The World Series of Poker is a unique event in the gaming and sports
industries and, as such, requires special oversight and management ," said
Ginny Shanks, Harrah's senior vice president of brand management. "Designating
Jeffrey as commissioner will further empower him to develop a strong sense of
community among our players , tournament organizers, event staff, media
partners, sponsors, licensees, and corporate management team.J.com

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The World Series of Poker
is televised exclusively on ESPN.

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is the world's largest provider of branded
casino entertainment through operating subsidiaries.

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(Logo: http://www.

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"
Pollack is the first commissioner in the tournament's 36-year history .
Under the agreement, Trump Taj Mahal Casino Resort, Trump Plaza
Hotel and Casino and Trump Marina Hotel Casino in Atlantic City, N. Providing access
to the largest industry database of gaming patron credit history and
transaction data on millions of gaming patrons worldwide, GCA is
recognized for successfully developing and deploying technological
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Jeffrey Pollack Named Commissioner of World Series of Poker(R); Expanded Title Sharpens Focus on Community Building

LAS VEGAS, Harrah's Entertainment , Inc.

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Harrah's Entertainment, Inc.

About Global Cash Access

Las Vegas-based Global Cash Access, Inc.globalcashaccess.

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"Trump's continued use
of our cash advance services through our QuikCash cash advance kiosks
and our Casino Cash Plus 3-in-1 ATMs , provides their customers with
quick, reliable and user-friendly cash access services.

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, is
taking on the added role of commissioner of the World Series of Poker, subject
to the receipt of any necessary regulatory approvals. During the 2005 World Series of Poker events, more than $52 million
in prize money was awarded in the Main Event alone, and every player who
advanced to the final table won at least $1 million.

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,
will continue to use GCA's QuikCash cash advance kiosks, which are
customer -activated, touch screen terminals that provide casino patrons
with POS debit and credit card cash advance transaction options.
"GCA has been an excellent partner and we are pleased to continue
doing business with this market leader," said Ford Palmer, vice
president of casino finance for Trump Taj Mahal. "Our decision to
extend our relationship with GCA reflects our continuing belief that
GCA 's forward-thinking technology, products and services provide
greater benefits to Trump than any other provider's products could."
"We have a long-standing relationship with Trump and truly value
our partnership," said Diran Kludjian, executive vice president of
North American and international sales for GCA.

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Since its beginning in
Reno, Nevada, 68 years ago, Harrah's has grown through development of new
properties, expansions and acquisitions.
More information is available at http://www . For more information, please visit the company's
Web site at www.

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Harrah's Entertainment is focused on
building loyalty and value with its customers through a unique combination of
great service , excellent products, unsurpassed distribution, operational
excellence and technology leadership.

(GCA), a leading supplier of cash
access and related marketing services to the gaming industry.

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Business Editors

LAS VEGAS----Trump Casino Resorts
has signed a multi-year agreement to use the innovative products and
services of Global Cash Access, Inc.

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GCA offers a number of products and services, including ATM
technology, cashless gaming and marketing services that help casinos
better understand their customers and increase traffic to the gaming
floor. (GCA), is a global leader
in providing cash access and related marketing services to
approximately 960 gaming properties and other clients in the United
States, the United Kingdom, Canada and the Caribbean.

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(NYSE: HET ) today announced that Jeffrey Pollack, vice president of sports and
entertainment marketing for subsidiary Harrah's Operating Company, Inc.
The World Series of Poker, the world's richest and most prestigious poker
event, will take place next summer at the Rio(R) All-Suite Hotel + Casino in
Las Vegas.