"
The poll also lists the top five components travelers are looking for in a
family vacation, which are cost, safety, sightseeing opportunities, reliably
good weather , and opportunities for recreation.

traveler names

(Visit
http://anythingpoints.com/ for more details.

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In
most cases, the frequent flier program Web site is the best place to
start.

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com), an
online exchange that allows members to combine and exchange points and
miles among a variety of loyalty programs , offers travelers another
way to maximize frequent flier miles.

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"The trick is simply knowing what companies your frequent
flier program partners with and understanding how to get the miles.

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ASBTA is a national, non-profit alliance that
provides valuable services and functions focused specifically on the
travel needs and interests of small business owners.

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"Most business travelers know they can earn frequent flier miles
simply by flying or charging purchases on an airline-partnered credit
card, but how many know they can earn miles on a home mortgage or by
having their taxes prepared," said Heather Martin, ASBTA Chief
Financial Officer? "Likewise, simply by following a few frequent flier
mile 'best practices,' most small businesses could be saving money by
redeeming airline miles for products and services they use everyday. For instance,
AAdvantage miles can be redeemed for free Avis car rentals, with as
few as 12,000 miles for three free weekend day rentals or 13,000 miles
for two free week day rentals.

travel thousands

5 percent of our total
visitation, growing 225 percent in the last year alone.
"New Orleans will always be identified for its legendary adult vacation
offerings -- and justifiably so -- but our efforts to expand the market base
for family travelers is working," Shilstone says.com/family .

The New Orleans Tourism Marketing Corporation promotes the city as a
leisure tourism destination throughout the year and places special emphasis on
developing visitation during the traditionally slow travel periods of summer
and the weeks between Thanksgiving and New Year's Day.

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Call us at
469-648-0190.

forecasts traveler

insideflyer.

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Business Editors/Travel Writers

DALLAS----Small business travelers
have more ways than ever to earn and redeem frequent flier miles, but
few know all the ways to earn them and how to turn them into
bottom-line savings, reported the American Small Business Travelers
Alliance (ASBTA). Small business owners can
take advantage of this by using points toward everything from magazine
subscriptions to rewarding employees or clients with a gift of airline
miles.
"The opportunities for small businesses to truly benefit from
frequent flier miles are out there, it's really just a matter of
knowing how to make the miles work to their best advantage," said
Martin.

About ASBTA:

The American Small Business Travelers Alliance (ASBTA) is a
national, non-profit organization serving small business travelers by
providing information regarding resources, services and savings, as
well as and technology designed to improve and enhance the travel
experience.asbta.

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jhtml for more
details.

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)

Best Practice #3: Take Advantage of Independent Points Programs
and Publications

Beyond the airlines' frequent flier programs, small business
travelers can also take advantage of independent points programs and
publications.

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(Visit
https: //www.aa.)
"There are dozens of ways to earn airline miles and most people
don't have to change what they're already doing to earn them," said
Martin.

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ASBTA: Frequent Flier Miles Offer Bottom-Line Savings Opportunities for Small Business Travelers; Understanding Frequent Flier 'Best Practices' Can Help Small

) Serious frequent
fliers could also benefit from subscribing to publications like
InsideFlyer (www.yahoo.

traveler names

hilton.com.com/cgi-bin/prnh/20050401/LAFRU1 )
"When NOTMC launched its first family marketing campaign in the summer of
2001, family travelers were barely a blip on the radar screen ," Shilstone
says."
By partnering with world-class attractions such as the Audubon Nature
Institute and Six Flags New Orleans, Shilstone says travelers' impressions and
attitudes nationally are changing for the better about the Crescent City.com .

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for more details.ebay.newscom.

subdivisions thousands

com/en/hhonors/index .
For example, a subscriber to The Points Exchange could exchange
10,000 AAdvantage miles for 4 ,500 eBay Anything Points(TM), which can
be used to pay for eligible items purchased on eBay.com) , a combined online and print
publication that provides frequent flier news, in-depth articles and
expert advice on earning and redeeming miles and points. NEW ORLEANS, An online poll conducted by Yahoo!
Travel and National Geographic Traveler magazine named New Orleans as the top
family vacation destination in the United States, and the prestigious
distinction is a positive reflection of the city's tourism advertising and
marketing campaigns, says Sandra S. The entire poll can be seen
by visiting http://travel.

exchange thousands

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"

Best Practice #2: Redeem Miles for What You Use Most

Most frequent flier programs offer members the opportunity to
redeem points for more than just flights. In addition, Hilton HHonors(R) members
can earn both HHonors points and airline miles on 55 participating
airlines, including American Airlines, Delta, British Airways and
AeroMexico . (Visit http://hhonors.NewOrleansOnline.

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points. Give us a call or e-mail us at info@asbta. "Today, as a result of our continued, strategic marketing efforts to
attract these visitors, families comprise nearly 15. For more information, please contact NOTMC
directly at toll free 1-800-810-3200, or visit online at
http://www.

graphs preparation

com/apps/AAdvantage/AAdvantageHome. To achieve its mission, ASBTA will utilize an integrated
communication program while working closely with travel-industry
companies that serve small business travelers. We'd like to hear from
you, too. Shilstone, President and CEO of the New
Orleans Tourism Marketing Corporation, which conducts these efforts.

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com if you have
questions or want to share ideas about what small business travelers
really need and how ASBTA can serve you effectively.
(Photo: http://www.

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"

Best Practice #1: Know All the Options for Earning Miles

American Airlines is just one of several airlines that has
partnered with a number of travel service providers to help travelers
earn more frequent flier miles using its AAdvantage(R ) program. In
addition to more traditional methods, such as earning 50 AAdvantage
miles per day on an Avis rental car and 500 AAdvantage miles per stay
at participating Hilton hotels, members can also earn up to 1,000
AAdvantage miles by having H+R Block manage their tax preparation
needs , or 1,000 AAdvantage miles for every $10,000 financed on a new
home purchase or refinance with Wells Fargo Home Mortgage. If you're a small
business owner and want to learn more, visit our site and register
(free until December 1, 2005) at www.

Yahoo! Travel National Geographic Traveler Poll Names New Orleans Top U.S. Family Travel Spot

"People now recognize that
New Orleans has a lot of unparalleled offerings for people of all ages, and
our family visitation figures and the Yahoo! Travel poll give our efforts
credence. Annually, NOTMC's
marketing campaigns include strategic print , broadcast, and Internet
advertising and public relations.

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Programs such as AAdvantage also make it possible for members to
cash in miles for free car rentals and hotel stays. Programs like The Points Exchange (www.

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