1 in the publishing industry in Fortune's 2005 list of America's Most
Admired Companies.nytco . The website
contains a wealth of travel planning tools, from maps to suggested itineraries
to weather reports.

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"We thank our sponsors who helped us welcome over 500
exhibitors, and thousands of consumers, to a terrific weekend of
information and entertainment.
domestic and foreign travel industry, benefited by attending the show
in New York City, the nation's largest travel market.C .S.
The newly redesigned http://www.

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It was presented by American
Express and supporting sponsors were Amtrak, The Islands Of The
Bahamas, Carnival Cruise Lines, Greek National Tourist Organization
and Germany's LTU International Airways."
Joel B. Carnival is coming back next year
with two new ships."
For details about The New York Times Travel Show, please visit
www.com and
Boston . And by simply answering three qualifying questions at
http://www.

Where is the world 's largest chocolate
factory located? What is the official color of the Golden Gate Bridge? The
cross-dressing movie, The Birdcage, is set in what coastal city? The online
trivia game contains multiple choice questions based on 11 different
categories: States; National Parks; Scenic Byways; American Movies; Sports +
Outdoor Recreation; American Cities; Amusement Parks; Famous Americans;
Historical Places; Famous Places and Just for Fun.S.

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Various exhibitors noted the following:

Chryssanthos Petsilas, deputy director, Greek National Tourist
Organization, said, "The show was very productive.com. The Company's core purpose is to enhance society by
creating, collecting and distributing high-quality news, information
and entertainment.SeeAmerica. And the Bird Cage took place in Miami, Florida.
The newly redesigned http://www. The Tips and Tools section helps travelers find the
lowest gas prices, discover the distances from here to there, and lets
travelers know where to find ATMs anywhere in the USA.SeeAmerica.

TIA is the national, non-profit organization representing all components
of the $600 billion travel industry.

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New York Times 2005 Travel Show Draws a Record 26 000 Visitors; Travel Event Draws Consumers Exhibitors and Trade Expert from Around the World

nytimes. Each question includes
four possible answers with the correct answer linking to a website where the
player can find further information. Detailed information
about travel destinations and deals is available for every state of the union,
including information on cities and regions; events and festivals; activities
and attractions; hotels and restaurants, and shopping. information site.

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com

S. destinations.

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There was a
constant flow of people.S . And by simply answering three qualifying questions at
http://www.

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We will work with the prestigious organization of The New York Times
in the future.

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TCS Expeditions was a show partner and media
partners included WNBC 4, T47 Telemundo, Outside magazine, WQXR Radio,
Industry partners included Travel Agent magazine and National Radio
Talk Show Host Stephanie Abrams.S.

TIA is the national, non -profit organization representing all components
of the $600 billion travel industry. Each question includes
four possible answers with the correct answer linking to a website where the
player can find further information. The sweepstakes runs through July 31, 2005.

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Visitors to the show were also treated to non-stop entertainment
that included cultural performances by dancers and musicians from
Broadway, Aruba, Brazil, Greece and many other lands; ambassador
animals from Busch Gardens; Meet + Greet with Sesame Street walk
around characters presented by Beaches Resorts; and numerous workshops
and seminars with experts that included Arthur Frommer, Rick Steves,
Peter Greenberg and Stephanie Abrams. Many of the consumers who
came by our booth booked cruises, tours and international trips on
site, and we generated strong leads for future sales as well. Grossman, director, North American Curacao Tourist Board,
said, "The show was fantastic."
Pam Scott, business director Northwest and Central New Jersey,
Carnival Cruise Lines, said, "Awesome."
Ash Tembe, regional sales director , Northeast for Sandals and
Beaches Resorts, said, "It was great branding for Sandals and Beaches
and we were proud to bring the excitement of Beaches Resorts Caribbean
Adventure with Sesame Street to this year's show.

This press release can be downloaded from www.org, players will not only learn about the diversity of
American destinations but they will also be eligible to win one of six grand
prize trips to treasured U.

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The traffic was great. The
interest in cruising in general was incredible."
Need some help answering the questions? Hershey, PA is home to the
world's largest chocolate factory. travel industry to promote and facilitate increased travel to and
within the United States. All-inclusive prizes include a
five-night Las Vegas/National Park journey; a five-night stay in Orlando with
access to all major attractions; a four-night visit to Hollywood including
admission to Universal Studios Hollywood; a Royal Caribbean International
seven-night Alaska cruise; a "Waterfalls to Lakes" vacation package to New
York's Finger Lakes and Niagara Falls; and an eight-night trip to New York
City and Boston via Amtrak. And the Bird Cage took place in Miami, Florida. The Tips and Tools section helps travelers find the
lowest gas prices, discover the distances from here to there, and lets
travelers know where to find ATMs anywhere in the USA.

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"The Travel Show was even bigger and better than our inaugural
show," said Jyll Holzman, senior vice president, advertising , The New
York Times. You meet
people here who are obviously savvy travelers. For the fifth consecutive year, the Company was ranked No.
"The See America Treasure's Game is the broadest and best campaign yet for
promoting the U. as a great travel destination," remarked Betsy O'Rourke,
senior vice president of marketing for the Travel Industry Association of
America.

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C'mon + Play + Win With the See America's Treasures Game!

Running through July 31, six lucky winners will
win grand prize vacations throughout the USA, valued up to $10,000."
Need some help answering the questions? Hershey, PA is home to the
world's largest chocolate factory.

Sites which contain travel images from multiple continents modificated with an animated object or some other unifying theme.

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S.com and
www .org. Running through July 31, six lucky winners will
win grand prize vacations throughout the USA , valued up to $10,000. Where is the world's largest chocolate
factory located? What is the official color of the Golden Gate Bridge? The
cross-dressing movie, The Birdcage, is set in what coastal city? The online
trivia game contains multiple choice questions based on 11 different
categories: States; National Parks; Scenic Byways; American Movies; Sports +
Outdoor Recreation; American Cities; Amusement Parks; Famous Americans;
Historical Places; Famous Places and Just for Fun.
By playing the See America's Treasures Sweepstakes, players will literally
be able to See America.org, players will not only learn about the diversity of
American destinations but they will also be eligible to win one of six grand
prize trips to treasured U.

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Javits Convention Center. At this major consumer
exhibition and trade event consumers were able to research, plan and
book vacations to all parts of the world. Tour operators were
happy and as a sponsor we had a great position and a great pavilion . All-inclusive prizes include a
five-night Las Vegas/National Park journey; a five-night stay in Orlando with
access to all major attractions; a four-night visit to Hollywood including
admission to Universal Studios Hollywood; a Royal Caribbean International
seven-night Alaska cruise; a "Waterfalls to Lakes" vacation package to New
York's Finger Lakes and Niagara Falls; and an eight-night trip to New York
City and Boston via Amtrak. as a great travel destination," remarked Betsy O'Rourke,
senior vice president of marketing for the Travel Industry Association of
America.SeeAmerica.

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WASHINGTON, Interested in winning a free luxury
vacation to one of America's most treasured places? All consumers need to do
is come on and play the See America's Treasures Sweepstakes at
http: //www.org.

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"
Hundreds of exhibitors from around the world, including the U. Contributing sponsors
included Sandals and Beaches Resorts and Washington, D.com/travelshow
The New York Times Company (NYSE: NYT ), a leading media company
with 2004 revenues of $3.newscom. The sweepstakes runs through July 31 , 2005.SeeAmerica.
By playing the See America's Treasures Sweepstakes, players will literally
be able to See America. travel industry to promote and facilitate increased travel to and
within the United States.

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International Orange is the official color
of the Golden Gate Bridge.
The questions are fun and varied. "When you play the game you truly take a trip across America, from
big cities to national parks to historic destinations and everything in
between.

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"
"American Express is extremely pleased to have joined The New York
Times in presenting its second annual Travel Show," said Lynne Biggar,
senior vice president and general manager of the American Express
Consumer Travel Network. It was a
great environment for us to showcase our travel-related benefits for
American Express Cardmembers. International Orange is the official color
of the Golden Gate Bridge.

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Business Editors/Travel Editors
The New York Times Travel Show

NEW YORK----The New York Times
Travel Show, presented by American Express, today announced that a
record 26,000 visitors including over 7,000 trade professionals
attended its second annual show, held this past weekend in New York at
the Jacob K. The show boasted
geographic and industry pavilions. There certainly were
more people interested in booking and I know we'll be here next year
with more presence and ready to close even more sales. TIA's mission is to represent the whole

of the U.

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"The quality of the show's entertainment and
exhibitors were a tremendous draw for consumers from across the
tri-state area who were ready to travel. The awareness was great. The interest in group
travel surpassed our expectations ."
Richard Drennan, assistant manager, passenger marketing and sales
administration, Japan Airlines , said, "Wonderful.nytimes-community.S.

C'mon + Play + Win With the See America's Treasures Game!

org website is operated by the
non-profit Travel Industry Association of America and is designed to offer
travelers a commercial-free comprehensive U.S.S.

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3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other newspapers,
eight network-affiliated television stations, two New York City radio
stations and more than 40 Web sites, including NYTimes .
(Photo: http://www. destinations. WASHINGTON, Interested in winning a free luxury
vacation to one of America's most treasured places? All consumers need to do
is come on and play the See America's Treasures Sweepstakes at
http://www.SeeAmerica. The website
contains a wealth of travel planning tools, from maps to suggested itineraries
to weather reports.

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Without question we'll be back.com/cgi-bin/prnh/20050603/LAFRU1LOGO )
The questions are fun and varied. TIA's mission is to represent the whole
of the U.

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Convention
and Tourism Corporation. We plan to come back
next year in threefold to promote Japan even further.SeeAmerica. "When you play the game you truly take a trip across America, from
big cities to national parks to historic destinations and everything in
between.org website is operated by the
non-profit Travel Industry Association of America and is designed to offer
travelers a commercial-free comprehensive U. information site.
"The See America Treasure's Game is the broadest and best campaign yet for
promoting the U. Detailed information
about travel destinations and deals is available for every state of the union,
including information on cities and regions; events and festivals; activities
and attractions; hotels and restaurants, and shopping.

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---

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