, Health Secretary Dr.

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The signed contract indicates the
individual's promise to quit tobacco to improve their health and ensure they
will be around to cheer on the 76ers for many years to come. Wine Enthusiast.
Consistently producing millions of catalogs annually, The Wine Enthusiast
just celebrated its 25th anniversary as the leading cataloger in its market.

printed version

Johnson today announced that the state Department of Health and 76ers Guard
Willie Green are encouraging Pennsylvania smokers to pledge to toss their
tobacco habit for good at the Wachovia Center on April 13 at 6 p. Green has
promised to share his skills as a guard with smokers, in an effort to help
them keep their promise to quit.state.

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com) is the market leader in online visual
merchandising solutions, enabling retailers to leverage existing visual assets
and turn them into powerful and cost-effective marketing tools .

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Calvin B.

The Wine Enthusiast Increases Conversion by 21% and Average Order Value by 10% with RichFX 's Online Catalog Solution

"Leveraging these print assets in an online version was a logical choice --
and picking a vendor was easy," Glen Edelman, the Director of E-Commerce
Marketing at The Wine Enthusiast explains. Average
order value also increased 10% for those that visited the online catalog . Repeated analyses have
demonstrated that RichFX solutions increase conversion rates and total e -
commerce sales by boosting comfort levels and buying confidence online.

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About RichFX , Inc.

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In addition to integrating popular
features such as gift guides, advanced search and e-commerce , The Wine
Enthusiast recently added the latest online retailing industry standard --
RichFX's Rich Catalog. As the company emerged from their busy holiday season,
their online business experienced the highest sales growth rate in company
history. "We experienced a 21% lift in conversion from online catalog
visitors -- a number more than double the average website visitor.
Christophe Cremault, Vice President of Marketing for RichFX applauds The
Wine Enthusiast's online achievement .

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Contact Information:
Sarah Glasser
Marketing Manager
RichFX, Inc.

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The results more than validated The Wine Enthusiast's decision to put
their catalogs online.

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Those customers who receive the print
catalog at home now have an easier time buying online because they know where
to find what they are looking for in the online version," Edelman explains . Since 1997,
RichFX has been combining its online merchandising expertise, patented
technology and consumer research to offer solutions that enable online and
multi-channel retailers to achieve measurable results.

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For more information on quitting smoking or using tobacco products,
call Pennsylvania 's Free Quitline at 1-877-724-1090, or visit
http://www.
Since we added the online catalog feature to our site, we have also been able
to significantly increase our house file through the catalog request page and
increase sales from current customers.

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5 percent since 2002, but 27.richfx.

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accessories and storage -- thanks to its solid brand coupled with impressive
usability, functionality and design.

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us, keyword: Health.
(646) 274 3912
sarahg@richfx.

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"Pennsylvania's counter-marketing tobacco campaigns have helped to lower
the number of youth smokers by 4.

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This anti-tobacco drive is the latest project in the Department 's "Quit
for Them" campaign, which encourages people to quit smoking, asks retailers to
curb sales of tobacco to minors, and discourages Pennsylvania's youth from
smoking. NEW YORK, The Wine Enthusiast has
parlayed its strong roots in the direct mail business into a successful
strategy online. The Wine Enthusiast wants to stay ahead of
the curve, and we are confident that RichFX is the company to help keep them
there.
RichFX (http://www.

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Pennsylvania Department of Health Tips Off Against Tobacco with the Philadelphia 76ers; #33 Willie Green Signs on as Pennsylvania's Guard Against Tobacco

Their reputation for quality, service and the
sheer number of retailers that use Rich Catalog made working with RichFX a
clear choice," adds Edelman.

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Individuals who
attend the event will meet Green and receive autographed contracts, have the
chance to make a slam-dunk on the 76ers home court, and get the opportunity to
publicly celebrate their big step toward a smoke-free future."
For more information on RichFX and Rich Catalog, please visit
sales@richfx.

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"We are
excited that Willie Green has volunteered to share his team spirit with
Pennsylvanians in an effort to guard teens, as well as adult smokers against
the dangers of tobacco."
Department of Health staff , along with Green, will encourage smokers to
sign a "smoke-free agent" contract.

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HARRISBURG, Pa .6 percent of
Pennsylvania's teenagers are still smoking," said Secretary Johnson.

CONTACT: Yasmin Coleman, Pennsylvania Department of Health,
+1-717-787-1783

"Everyone we knew was using RichFX
to put their catalogs online. "We are excited to partner with such an
innovative and successful company. Rich Catalog is only one of the online visual merchandising solutions
that we can offer The Wine Enthusiast to help further enhance their online
strategy.