The study, which is the first to
evaluate the behavioral outcomes of the truth(R) campaign, also found that by
2002, there were approximately 300,000 fewer youth smokers as a result of
truth(R). Despite its success, the truth(R) campaign now faces an
unprecedented funding challenge.5 billion the tobacco
industry spent in 2002 to advertise and promote their products in the U.
alone. Rockville,
Maryland: U.

(3) Morbidity and Mortality Weekly Report.researchandmarkets.

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Washington DC: American Legacy Foundation.

reynolds wholesalers

New Study Credits American Legacy Foundation(R) Campaign
for 22 Percent of the Decline

WASHINGTON, The American Legacy Foundation's
national truth(R) youth smoking prevention campaign accelerated the decline in
youth smoking rates between 2000 and 2002. Farrelly notes that, "previous research showed that truth(R)
advertisements appealed to teens and changed their attitudes about smoking.S. Department of Health and Human Services , 2002; NHSDA
Series H-18; DHHS publication no.

camel reynolds

" The study examined changes in
youth smoking to varying rates of exposure to the ads over time and across
media markets in the U., controlling for national and state trends in
tobacco control measures and other risk behaviors. and is conducted by the University of Michigan's Institute for
Social Research.0 percent to 18. "Every
day, thousands of children jeopardize their health by becoming smokers, and
more lives will be imperiled if we do not continue to educate teens about the
deadly risks of smoking.C.

Research and Markets: Built in Appliances Distribution and Brand Image in the Netherlands

Topics covered include:

- Kitchen furniture market in the Netherlands
- Built-in appliances market in the Netherlands
- Brand image analysis in the Netherlands
- Criteria on which brand judgments are based
- Strengths and weaknesses of the built-in appliances groups and
brands in the Netherlands

For more information visit
http://www.

glance wholesalers

truth(R ) Youth Smoking Prevention Campaign Associated With Substantial Decrease in Youth Smoking

S. Grade , race/ethnicity,
gender, parental education and weekly income were also controlled factors in
the study.

(1) Substance Abuse and Mental Health Services Administration. Pathways
to Established Smoking: Results from the 1999 National Youth Tobacco
Survey.

Among the covered products: built-in appliances, kitchen furniture,
cooking appliances (hobs, ovens ), hoods, dishwashing machines, refrigerators.

attitude wholesalers

0
percent, representing a 36 percent overall decline . Visit
http://www.com/reports/c15150) has announced the addition
of Built in Appliances Distribution and Brand Image in the Netherlands to
their offering.

smokers glance

Now we find these positive reactions have resulted in lower smoking rates, the
most important outcome for public health.

camel tobacco

The American Legacy Foundation was created as a result of the
November 1998 Master Settlement Agreement (MSA) reached between attorneys
general from 46 states, five US territories, and the tobacco industry.

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Twenty -two percent of the overall
decline in youth smoking during these years is attributable directly to the
truth(R) campaign, according to new research published in the March issue of
the American Journal of Public Health. By preventing this
hazardous behavior, we may further ensure that today 's young people will be
healthier adults."
The American Legacy Foundation, which provides strategic direction and
funding for the truth(R) campaign, received in 2003 what is likely its final
payment from the National Public Education Fund established by the Master
Settlement Agreement.

camel advertisements

Dr. Julie Gerberding. truth(R) is needed to counter the $12. Legacy First Look Report 3.

Addresses of retailers, manufacturers and other companies are also
provided.

eclipse attitude

From 1997-2002, the prevalence of smoking
among all grades combined (8th, 10th and 12th) fell from 28. The truth(R) campaign undoubtedly plays a crucial
part in changing the attitudes of young people toward smoking, thus shielding
them from future tobacco addiction and related disease. We need both the state and national
campaigns to prevent young people from becoming addicted to cigarettes and
facing a lifetime of disease. Youth smoking rates are at a historic 28-year
low.S.

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"Evidence of a Dose-Response Relationship between "Truth" Antismoking Ads
and Youth Smoking" by Matthew Farrelly and colleagues found that youth who
were exposed to a greater number of truth(R) advertisements were less likely
to smoke. In fact , at the present rate of decline youth smoking could meet or
exceed the federal Healthy People 2010 objective of a rate of decline to 16
percent by 2010. October 2000. DUBLIN, Ireland, Research and Markets
(http://www.

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Decline Selected
Cigarette Smoking Initiation and Quitting Behaviors Among High School
Students.
As far as the products are concerned, the report provides a breakdown by
type (hobs, ovens, dishwashers, refrigerators) in a sample of companies, with
a ranking of the main brands.

cigarettes tobacco

com is a popular Web site with an
average of 250,000 unique visitors each month. Now the funding
for truth(R) is rapidly declining.

The American Legacy Foundation (R) is dedicated to building a world where
young people reject tobacco and anyone can quit. Technical appendices and selected data tables. 1998.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040820 /RESEARCH )
This report provides a qualitative and quantitative study of the
distribution of built-in appliances in the Netherlands as well as an analysis
of the trade satisfaction of the main brands of built-in appliances present in
the Dutch market. The research also includes an overview of the Dutch kitchen
furniture market providing data on the supply and trade of kitchen furniture ,
consumption, the leading kitchen furniture manufacturers and distribution.

120 tobacco

Data from the Monitoring the Future survey was used to provide a
nationally representative sample of approximately 50,000 students in grades 8,
10 and 12 who were surveyed each spring from 1997-2002.
"The truth(R) campaign has made a significant impact in reducing youth
smoking rates in the United States . "Still,
over 4 million teens in the United States are smoking cigarettes so it's
important for campaigns that work such as truth(R) to continue so we don't
lose the valuable momentum we've gained to date in the fight against smoking."
Each day, more than 4,000 youth ages 12 to 17 try a cigarette for the
first time(1), and 80 percent of all smokers have their first cigarette before
age 18 (2).
Print advertisements for the campaign run in magazines such as Vibe, CosmoGirl
and Transworld Skateboarder and thetruth. Both state-sponsored youth
smoking prevention programs and the truth (R) campaign are in jeopardy," said
William Sorrell, Vermont Attorney General and member of the American Legacy
Foundation's Board of Directors. Without truth(R) this decline could end or even reverse itself.americanlegacy. (SMA)02-3759.

bright advertisements

The study assessed whether there is a dose-response relationship
between the level of exposure to the campaign and changes in youth smoking
rates during the first two years of the campaign, 2000-2002. If
truth(R) dies it won't die alone.com/reports/c15150

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .

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Between one-third and one-half of youth who try a cigarette will
go on to become a daily smoker (3).
"We are at a critical stage in this fight.

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While the
truth(R) campaign was launched nationally , the amount of campaign messages
varied considerably across media markets and over time during 2000 -2002. Benjamin, MD,
FACP, executive director of the American Public Health Association. Located in Washington, D.org.

smokers attitude

The Monitoring the
Future survey is designed to monitor youth alcohol, tobacco and illicit drug
use in the U. Cheryl Healton, president and CEO of the American Legacy
Foundation . The campaign can be seen
on media popular with youth such as MTV, FOX, the WB, Fuse, Spike, G4 and BET.
Covered brands: Atag/Etna/Pelgrim, BSH Group, Electrolux, Electrolux
Group, Indesit , Miele Group, Whirlpool.

Most links are listed in subcategories.

120s reynolds

S. The campaign exposes the tactics of the tobacco
industry, the truth about addiction, health effects and social consequences of
smoking and allows teens to make informed choices about tobacco use by giving
them the facts about the industry and its products. The foundation's national programs include Circle of
Friends(R), Great Start(R ), a Priority Populations Initiative, Streetheory(R)
and truth(R).

restricted attitude

The study findings are consistent with
previous studies, which demonstrate that effective smoking prevention
campaigns are critical to the public health of this nation and that their
elimination will likely reverse gains that have been made in reducing youth
smoking," said Dr.
"The truth(R) campaign has performed an immeasurable service in
encouraging the decline of smoking among youth," said Georges C. "The foundation has received what is likely
its last major payment from the Master Settlement Agreement. 47(19):386-389 .
The analysis of brand image is based on strong and weak characteristics
pointed out for each built-in appliances' brand according to the following
criteria: frequency/easy approach with supplier , front staff professionalism,
punctuality in delivering, after sales technical assistance, price /quality,
aesthetic qualities of the product/design, wide range of products and models,
innovation , brand fame/advertising, availability of merchandising material.

Main page for cigarette category.

smoking merchants

"More and more teens are choosing health by not smoking, and that is
absolutely terrific news ," said CDC Director Dr.researchandmarkets.

bright subcategories

Summary of
findings from the 2001 National Household Survey on Drug Abuse: Volume
II.
Distribution flows of built-in appliances (supply and sales) are analysed
by customer type (appliance chains, buying groups, builders, kitchen furniture
retailers, wholesaler, DIY, Housing Associations internet).
The research is based on 30 interviews with built-in appliance retailers,
built-in appliance wholesalers/importers, buying groups, builders , department
stores, do-it-yourself stores, kitchen furniture manufacturers, kitchen
furniture retailers, large appliances chains, large furniture chains,
associations, media.

subcategories reynolds

(2) Mowery PD, Brick PD, Farrelly MC.

com
Fax: +353 1 4100 980

cigarettes smokers

"
The truth (R) campaign, launched in February 2000, is the largest national
youth smoking prevention campaign and the only national campaign not directed
by the tobacco industry.,
the foundation develops programs that address the health effects of tobacco
use through grants, technical assistance and training, youth activism,
strategic partnerships, counter-marketing and grassroots marketing campaigns ,
public relations, and outreach to populations disproportionately affected by
the toll of tobacco .