Six Flags Launches Year Two of National Ad Campaign Featuring Mr. Six

"The buzz generated by the Mr. "The ads
scored #1 in likeability in Ad Age's 2004 Quarterly survey and hit number two
in favorability and effectiveness in USA Today's Year-End Ad Tracks consumer
poll.
Fans of Mr.com .

straddles dominion

"
In addition to its Active Family Network, Zoom operates a Cinema
Network in partnership with Loews Cineplex, a Fitness Network with
leading health club operators including Bally Total Fitness and Town
Sports International, a Social Network of more than 2,000 bar,
restaurant, and nightclub locations in 35 markets, and a Parks Network
with New York City Department of Parks + Recreation. The Be-Spectacled, Dancing, Nationwide Phenomenon Is Back - New TV Spot
Reveals His Winter Home

OKLAHOMA CITY, In 2004 Six Flags
(NYSE: PKS) launched its first national ad campaign in seven years.

ages wonderland

markets.

outside wonderland

The New Roc Fun House, which was
recently named one of the 2004 Top FECs of the World by the
International Association of Amusement Parks and Attractions, offers a
diverse collection of attractions for people of all ages including a
massive arcade, a bowling center, a go-kart track, indoor amusements
and more.

400 playland

"
"More and more, marketers from Fortune 500 companies are
interested in reaching families outside the home, but it must be done
in a cost-effective, strategic manner," said Dennis Roche, president
of Zoom Media.zoommedia.
To view the Multimedia News Release, go to:
http://www .

400 carowinds

Six oiling front gate turnstiles, buffing a roller
coaster, washing windows, trimming hedges and blowing leaves -- all in
anticipation of welcoming excited theme park guests.

ages theme

Six campaign launch has been phenomenal,"
said Hank Salemi, Six Flags' senior vice president of marketing.

ages theme

As the lights come on
throughout the park, Six Flags' Ambassador of Fun "flips the switch" on the
theme park company's biggest year ever just as his signature music, "We Like
to Party" begins to play.

400 theme

The list of new venues is led by The New Roc Fun House located at
New Roc City, a 1.
Every Six Flags park is celebrating the new season with a renewed
commitment to improving guest experience that includes park specific
initiatives ranging from improved employee recruitment and guest service
training, including a mobile Playtime Patrol that will seek out guests to make
sure they are having a great day, to more live entertainment and improved ride
times.

outside theme

Over 500 birthday parties a month

More than 250,000 visitors a year

Los Angeles:

Mountasia Fun Center, with batting cages, bumper boats and
rock climbing;

Over 400 birthday parties a month

More than 275,000 visitors a year

Pharaoh's Lost Kingdom, a premium themed amusement park ,
including water park, virtual reality and speedway;

Over 200 birthday parties a month

1. The new national spots unveil where
Mr."
The camera catches Mr.

ages rides

S. Six can see the "Retirement Home" spots, which air nationally
this week, on their television set or by visiting http://www.

outside roller

2 million-square-foot
entertainment/retail/residential complex that is among the largest
FECs in the New York City market.
With 19 of Six Flags' 30 properties opening major new attractions this
year, the chain of theme and water parks really is getting ready for its
biggest year ever. As the national commercial's voice-over states, "there's a
new level of excitement throughout the park" including not only great new
thrills but a "100% commitment to making your day (at Six Flags) great.

160 paramount

Zoom is
owned by Telemedia, a North American media holding company.

eight paramount

More than 50 million
parents, teens and kids frequent the large-scale recreational
complexes every year, making them the perfect venue for brand
advertisers such as the Cartoon Network, which currently has ads in
place at several of Zoom's more than 700 FEC locations.

playland park

He dons his favorite tuxedo, cranks up his
well-known bus and heads to Six Flags where he immediately gets to work
preparing the park for "opening day.sixflags.

ages kings

2 million visitors a year

Northridge Skateland, the largest roller arena and family
fun center in California;

Over 120 birthday parties a month

More than 80,000 visitors a year

Chicago:

Enchanted Castle, a 47,000 square -foot family fun center
with 3-D movie theater, bumper cars and kids' playland;

Over 350 birthday parties a month

More than 250,000 visitors a year

Hollywood Park, featuring an arcade, volleyball pit, wave
slide and playhouse;

Over 120 birthday parties a month

More than 200,000 visitors a year

Chitown Futbol, Chicago's home for indoor soccer with
three indoor fields that play host to several youth
leagues;

More than 650,000 visitors a year

"As an IALEI member, we are excited to have the opportunity to be
part of this program," said Michael Getlan, Director of Enthusiasm +
Opportunity of The New Roc Fun House.

About Zoom Media

Zoom Media operates a network of over 5,000 venues targeting
active consumers in a variety of highly targeted indoor locations,
including health clubs, movie theaters, restaurants and nightclubs,
with over 40,000 billboard locations throughout North America. Six will also run in Six Flags markets around
the country to coincide with each park 's opening schedule.

ages 100

Business Editors

NEW YORK----Zoom Media, a lifestyle
media and marketing company, announced today that it has added more
than 100 new venues to its Active Family Network of family
entertainment centers (FECs) under its partnership with the
International Association for the Leisure and Entertainment Industries
(IALEI) to provide large-scale, backlit signage for targeted,
out-of-home advertising in top U.

Additional FECs in the top three DMAs include:

New York:

Sportime USA, Westchester's #1 Family Entertainment Center
with batting cages, rides + games, video games and party
rooms;

Over 200 birthday parties a month

More than 100,000 visitors a year

Sports Plus, three locations in one including indoor
roller coasters, paintball, laser tag and soccer. In
2005 Mr.prnewswire. As the home's resident nurse flings
open the curtains to welcome the nice weather that has finally arrived ,
viewers see their favorite, bald senior citizen begin preparations for this
year's first visit to Six Flags.

seven 50

Zoom has installed its oversized 6' x 4' backlit billboards
at different attractions in the facility. For more
information, visit www.

160 themed

park ages

"This partnership is a win-win
for us because it represents a new, steady stream of ad revenue and
gives us the opportunity to bring some of the biggest brand names in
the country to our customers. Six is back and as spry as ever.com/mnr/sixflags /21387

The national spot, internally called "Retirement Home," opens with a sunny
shot outside Shady Oaks retirement home.

400 park

kings park

"
The new excitement is headlined by the tallest, fastest roller coaster on
Earth opening at Six Flags Great Adventure in New Jersey, the world's largest
interactive waterplay structure at the new Six Flags Hurricane Harbor just
outside Chicago, and Northern California 's first dolphin touch and feeding
pool at Six Flags Marine World.

ages toronto

Zoom Media Adds More Than 100 New Venues to Active Family Advertising Network; Award-Winning New Roc Fun House Leads Roster of Family Entertainment Centers

"These centers are destinations where families choose
to spend their time , and they offer great environments for targeted
advertising.com

The spots
featured an exuberant, be-spectacled character who quickly became a nationwide
phenomenon as he danced his way across the country inviting families to escape
their overscheduled, hectic lives and enjoy a day of playtime at Six Flags. Numerous
park-specific spots will highlight Six Flags' record-setting introduction of
new rides, attractions and live shows set to open in 2005.

400 wonderland

Six spent the winter and show him working to get the company's theme parks
ready for a new season of ultimate fun.

400 100

Our guests love him so we had to bring him back!"
Regional spots featuring Mr.

carowinds 50

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)