By spaying or neutering
your pet, you are playing an active role in ending the killing of
domestic animals.
Pet Ecology Brands, Inc. I am very pleased that we
now have a natural color solution for our products. It is completely safe for cats and our environment,
and does not contain any sodium bentonite, as used in competing brands.S.

Picture ratings sites typically allow visitors to view pictures and give a rating.

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We
have always utilized natural flavorings in our products, but the big hurdle
was getting past the artificial color barrier .

Pet Ecology Brands, Inc. The litter is
ultra-lightweight and convenient to use (3lbs works like 21lbs of
clay/sand-based products); it is 100% flushable and safe for sewer and
septic tank systems.

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With the help of compassionate
veterinarians, who are offering significant discounts, "desex " aims to
move one step closer to a community where every healthy dog and cat
can be guaranteed a loving home."
Mayor James Hahn has issued a mayoral proclamation to officially
declare the month of March Spay/Neuter month for Los Angeles in
support of "desex and the city.
Vit-A-Dog will be available in the three best-selling natural flavors
sold in the U."

Stay up-to-date with current events by joining Pet Ecology's E-Mail Alert
List.

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today.

Scientific Professional Cat Litter , Pregnancy Formula, also a
continuation of PECB's 5 patents, will be the first cat litter developed to
help detect Pregnancy in cats, and has the same great characteristics as
the other litters .

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" "desex" is the first annual
countywide pet spay/neuter campaign in Los Angeles and is the launch
pad for similar programs to follow suit in cities across the nation. We are in final
negotiations with a major international distributor to bring our existing
products lines, as well as our new product launches, to the International
marketplace.S." The
product will be manufactured and distributed in Europe under a licensing
agreement with a major manufacturing and distributing concern based in
Germany and Scandinavia. It has the
same great attributes as the FLUTD formula being ultra-lightweight ,
clumpable, truly flushable, having superior odor control, and safe for the
environment. News & World Report, "the number one health problem for
dogs is obesity.

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City Desks/News Editors

LOS ANGELES----In an effort to end
the needless suffering and death of the nearly 80,000 homeless pets
killed in L. city and county shelters annually, March 2005 has been
declared "desex and the city" month in Los Angeles.

Scientific Professional Fat Free Cat Treats are also scheduled to
rollout early in the 2nd Quarter..S.

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Mr." Today, dogs are fed fat rich food and treats , and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition.

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org. "The concept of
'Fat-Free' is strong in the marketplace. We are excited to play a part in helping the
Europeans meet their high standards of environmental stewardship. Our Pet Ecology Simply Organic product line is
an open door to the future of pet care for us. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly.

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petecology . Mr. Steckel says, "Providing pet owners
the ability to walk into a pet store, pick out a natural , safe and
effective remedy for their pets, without a prescription has been a
long-term goal of mine. The
design helps to protect the landfills, and yet does everything that clay
litters do .

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March is 'desex and the city' Month

shelters annually," said Francis Battista of Best Friends Animal
Society. Steckel stated, "Introducing the
first Fat Free Treat for cats has been a goal of mine for many years now." Scientific Professional Fat Free Cat Treats will
be offered in the three top -selling flavors in the U. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat.

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For information
about "desex and the city" call 818-377 -9737 or visit them at
www. Our goal is to make our
products as healthy as possible and keep pet health concerns at the
forefront when designing all our products," stated Mr.

The Company has also scheduled to launch later this year a comprehensive
veterinarian pet pharmacy in small application format. The technique used is similar to that
found in Merck's Veterinarian Manual.

Other products anticipated being launched by Pet Ecology Brands, Inc.

The web site keeps tally of the ratings and the results are also displayed alongside the picture.

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A. (OTC: PECB) --
www. We have had these products in research and development for
several years, and because of our rate of market penetration , we now are
able to accomplish in a matter of months what has taken years for our
competitors to accomplish. The ability to treat
your cat with a healthy treat that is fat-free, sodium free , cholesterol
free, and contains no artificial ingredients is a first in the industry. Steckel
said: "European consumers look for products that are eco-friendly and safe
for the environment. It is the Company's first product
introduction in the Pet Food Category and, like all other PECB products ,
Kitty-De-Lite has a distinct point of difference from all other brands
in the category. This product is set to launch late in the 2nd or early in
the 3rd Quarter. Join by clicking the link below:
http://www.

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The campaign has garnered generous celebrity support.com -- announced today the products that are scheduled to
launch this year.

PECB's top-selling sickness indicating cat litter, Scientific
Professional Cat Litter FLUTD (feline lower urinary tract disease),
will also be introduced to Europe during the 2nd Quarter. It has the ability to help indicate certain
diseases commonly occurring in cats.

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"Five million would be 13,800 every day, 575 dogs and cats
killed every hour - simply because there are not enough loving homes
for all the innocent puppies and kittens born. Steckel.
Having that peace of mind allows the pet owner feel good about feeding
treats to their pet.b2i. However, this litter not only warns
of possible illness, but may also help indicate how far along the illness
may be by the color the litter changes to, thereby providing the pet owner
significant additional benefits and an early warning system concerning the
cat's health.

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desexandthecity . Ralph J.
PECB will participate in this endeavor by releasing 6 new products in the
U.
Obesity in cats is an ongoing concern for cat owners. We plan to be a part of this
future and feel like we are ahead of the curve in many instances.asp?BzID=1346&to=ea&Nav=1&S=0&L=1

About Pet Ecology Brands, Inc..

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements, other than the statements of historical facts, may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including, without
limitation, demand and competition for the company 's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations.

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"

These products include Pet Ecology Vit-A-Dog Fat-Free treats that are
scheduled to launch next Quarter.

Pet Ecology Brands, Inc.

Scientific Professional Cat Litter, Diabetes Formula, is a continuation
in part of PECB's 5 patents. Indications are that the
industry is moving toward 'Natural,' 'Organic' and 'Holistic products' at a
vast pace, as they are in the human market. and more.

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S. This product will be available only through veterinarians and
animal hospitals, and is expected to launch by the end of the 3rd Quarter.us/irpass.

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The Best Friends Animal Society operates the nation's largest
sanctuary for abandoned and abused animals, and is working with
shelters and rescue groups nationwide to bring about a time when there
will be no more homeless pets. Mr. Pet Ecology Simply
Organics was designed to address many of the most common pet health
problems experienced in the home with pets, such as ear ticks, fleas and
other everyday health problems.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U.

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It will be the first cat litter developed to
use as an early warning litter to help detect Diabetes in cats.

A 20lb package configuration, which was released to the market during the
week of January 9, 2006, and is designed specifically for professional
breeders & kennels, will also be available for consumers in early Spring
2006.

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For information about the Best Friends
Animal Society visit them at www.

PRESS RELEASE Pet Ecology Brands Inc. Announces Seven New Product Launches Planned for Remainder of 2006 -- 6 Domestic and 1 International

Vit-A -Dog attributes include vitamin
enhancements, with Vitamin D to help build strong bones and teeth , and
Vitamin E to help in the maintenance of a shiny coat. We are excited to announce the
introduction of all natural coloring to all of our pet treat products.

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S. They are also cholesterol free and sodium free.

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bestfriends. in
2006 include the first fat free cat treat, a vitamin enhanced dog treat, a
low sodium and low fat microwavable gourmet cat dinner; and two product
line extensions for the Scientific Professional cat litter line to help
indicate feline pregnancy and diabetes.

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Political
satirist Bill Maher, "Desperate Housewives"' Nicolette Sheridan, and
teen sensation Hillary Duff have all participated in PSAs supporting
the campaign. Steckel, President/CEO, stated, "New Products
are the backbone of our industry, and the strategic plan of our company. domestic marketplace and 1 new product in Europe. is slated to introduce their new, patent-pending
Pet Ecology Kitty-De-Lite cat food. Kitty-De-Lite will be a delicious, healthy cat food
that is quick-heated and provides a gravy base, with a patented process
that will be announced at or near the product launch. Rollout is scheduled in the 3rd or early in the 4th
Quarter.

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"desex and the city" is a campaign of the Best Friends Animal
Society and is generously sponsored by the Annenberg Foundation as
well as Ameriquest, Petco, Petco Foundation and Fox TV 11.org

S.
According to U.

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The mission of "desex and the city" is to reduce the number of
homeless pets entering shelters by creating public awareness and
motivation for spay/neuter procedures.
"Between four and five million unwanted pets are put to death in
U. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues .