PETCO Helps More Than 14 000 Animals Find Happy Homes

5 million animals.

* Pet Care Guides -- From cold weather to caring for pets during
emergencies, this comprehensive catalog of articles from AAHA provides
dog and cat owners with advice on hundreds of important topics. The Weather Channel Radio Network, The Weather Channel Newspaper
Services, an education Web site at weatherclassroom.

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com/pets , entering their location and providing some
basic facts about their pet, such as age, size and hair length. Each day, a lucky dog and cat
will be featured as the Daily Dog/Cat Pic.

* Dog Walking Calculator -- Dogs aren't the only ones who benefit from
exercise. Its Web site, weather.com, and is the leading
weather information provider for emerging technologies., a Norfolk VA-based,
privately held media company.

dumb cats

For the eighth year, PETCO and its Foundation made a concerted effort to
place as many orphaned animals as possible in loving homes, as well as to
raise awareness for the many adoptable animals available in their 740+ store
communities.
Dog and cat owners can generate a pet-specific forecast by going
to http://www.

clicker reinforcement

"We hope events such as this will help people
understand that there are opportunities to adopt new companions every day of
the year. Or, to locate adoptable animals in your
area, check out http://www. The PETCO Foundation, PETCO's non-profit organization, has
raised more than $23 million since inception in 1999.com is the nation's largest and oldest online adoption
community.com offers a searchable database of adoptable companion
animals."

BACKGROUND:

About The Weather Channel
The Weather Channel(R), a 24-hour weather network, is seen in over 88.

cats behaviour

Last year, Petfinder.

* Park Locator -- Tired of taking Fido to the same spot to play? Dog
owners use this feature to find local parks nearest them and get the
weekend weather forecast so they can plan ahead.

kept reinforcement

"This was a great time for animals, because of our compassionate customers
and adoption partners," PETCO Foundation Director Paul Jolly said."
"More and more people are realizing adoption is the best option when
looking for a new furry or feathery family member," said Petfinder .

modification behavior

Through in-store adoptions and PETCO's ongoing
partnership with online adoption agency Petfinder .com.com adoption partners found homes for more than
1. The Weather
Channel is owned by Landmark Communications, Inc.

behavior kept

petco. Working with more than 8500 animal welfare organizations across
the country , Petfinder.

canine reinforcement

Last August, PETCO launched its "Think Adoption First" program, which
reaches out to shelters that offer small animals, reptiles, and birds for
adoption, in an effort to help find families for all homeless animals as well
as resources for customers interested in these diverse companion animal
groups. PETCO offers their Adoption Gift Booklets
year-round, free of charge to anyone who has adopted a pet from a shelter,
that offer savings on services and supplies needed to make your new family
member happy and healthy.

lachman pet

com
President Betsy Saul.com offer
a second chance for those orphaned companion animals.

Petfinder. Users can calculate how many calories they burn walking the
dog and get tips for leading a healthy lifestyle.

Informational sites about training pets.

oliva pet

People interested in adopting a companion animal can visit their
neighborhood PETCO store for information on upcoming in-store adoption events,
varieties of animals available for adoption in their community or contact
information to their local animal shelter or placement group.com.

Additional features in the weather.

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com, thousands of shelters
across the country participated in this event. With PetCast, pet owners
can rest assured that their pets are better prepared for the day ahead.
Initial feedback from users appears to confirm that the Web site has found
favor with animal lovers -- and even animals, themselves.com a daily resource that provides
useful, timely and relevant information for our users, and the Pets Planner is
another example of The Weather Channel meeting the consumers' information
needs," said Tom Flournoy, Vice President of Product Management for The
Weather Channel Interactive.S.

trainers behavior

"This
tremendous turnout, thanks in large part to the publicity help we received
from our friends in the media, demonstrates a raised awareness about the
number and diversity of wonderful pets that are sitting in shelters waiting to
find their forever homes. "We are happy to provide a tool to help our site
visitors make informed decisions about their pets' routines, health and
wellness.

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To find a store
near you, log on to http://www.com. More than
2,700 non-profit grassroots animal welfare organizations from around the
nation have received support from the Foundation.5
million U.

Contact: Kathy Lane
770-336-2102
klane@weather.

pet kept

behaviour trainers

"
The American Society for the Prevention and Cruelty to Animals (ASPCA)
estimates that there are eight to 12 million pets relinquished to shelters and
rescue groups each year.

pet purdy

'Think Adoption First' Initiative Helps Raise Awareness for Birds

SAN DIEGO, More than 14,000 animals are
now spending their time with new families instead of in shelters, thanks to
PETCO Animal Supplies, Inc. The
unique PetCast was developed by expert meteorologists at The Weather Channel,
with input from veterinarians.

* Mosquito Activity Forecasts -- Check local mosquito activity levels and
get prevention tips.

dumb behaviour

PETCO
operates more than 740 neighborhood stores in 47 states and the District of
Columbia, as well as a leading destination for on-line pet food and supplies
at http://www. Through the PETCO
Foundation, PETCO endeavors to be a community leader in promoting the welfare
of companion animals, as well as the importance of the human-animal bond. Users are then
returned a personalized "PetCast" with information on how to care for their
pet in forecasted conditions, including weather-triggered alerts, an outdoor
comfort index, the best time to walk their dog, flea activity and more. One comment noted
that when hearing "Let's go check the weather," the user's Bichon Frise
responded by running to the computer . The Weather Channel also operates Weatherscan
(R), a 24-hour, all-local weather network that is in front of over 8.com

behaviour reinforcement

As a result of this effort, 14,480 animals found new families
through the adoption drive.

It's Raining Cats and Dogs on weather.com(R)

5 million
households.

feline purdy

oliva joanne

com.com Pets Planner include:

* Pets Photo Gallery -- Proud pet owners can submit photos of their
animals and view other furry friends.

feline oliva

Dogs and cats made up the majority of animals
adopted , but thanks to PETCO's "Think Adoption First" initiative, hundreds of
birds, reptiles and small mammals also found homes. PETCO, the PETCO Foundation and Petfinder.petco. households.

pet clicker

and the PETCO Foundation 's National Pet Adoption
Days held earlier this month.

behavior kept

As part of the program, PETCO encourages customers to seek adoptable
animals in the community as a first option, providing informational kiosks and
in-store adoption opportunities to a larger variety of rescue organizations.
A national survey conducted by the American Animal Hospital Association
(AAHA) found that 82 percent of pet owners think of their pet more than once
while they are away from him or her during the day .com, reaches more than 25
million unique users per month and is consistently ranked #10 among all Web
sites by Niellsen//Net Ratings.

feline reinforcement

petfinder.

PETCO (Nasdaq: PETC) is a leading specialty retailer of premium pet food
and supplies, with a commitment to quality animal care and education . Leading Weather Web Site Launches Pets Planner

ATLANTA, To help pet owners care for their precious
canine or feline family members in all kinds of weather conditions, The
Weather Channel(R) today announced the launch of its Pets Planner on
weather.weather. Remember: it only takes one mosquito bite for
heartworm to worm its way into your pet's life, so year-round
protection is key!

* Plus: Pets Planner users can submit local pet events; talk with other
pet fanatics in message boards; access comprehensive weather maps and
more !

"We continue to strive to make weather. This includes PC
applications, broadband and interactive television applications, with wireless
weather products accessible through high-speed Internet services, phones,
pagers, Palm Pilots, and other personal digital assistants.

joanne cope

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