Verizon Wireless has
sponsorships with the following pro football teams:

Atlanta Falcons -- Georgia Region
* Sponsor for four years
* Coach's Corner Info Alert service
* In addition to Verizon Wireless Falcons sponsorship, Verizon Wireless
has signed an agreement with Falcons tight end, Alge Crumpler to
feature Crumpler's likeness in connection with Verizon Wireless
products in print and broadcast materials

Buffalo Bills -- New York Region
* Sponsor for five years
* Coach's Corner Info Alert service
* Sponsor of TXT chats with Bill's general manager, Tom Donahoe and
current TV broadcaster and former Bill, Steve Tasker
* TXT2Win Sweepstakes contest to win a trip to the post-season Big Game
* Official wireless sponsor of Buffalo Bills training camp at St. AUSTIN, Texas, American businesses spend
$57 billion annually on promotional giveaways , with disappointing, costly
results. Then, based on the
consumer's choice of screensaver and detailed registration information, the
company can target its communication by demographics, lifestyles and
interests.

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* Five in-store appearances by Bills players, Buffalo Bills cheerleaders
and Billy the Buffalo team mascot this year
* Exclusive pre- and post-game radio broadcast sponsor

Cleveland Browns -- Ohio Region
* Sponsor for four years of Verizon Wireless /Cleveland Browns radio spots
for local radio stations

Cincinnati Bengals -- Ohio Region
* Sponsor for four years of Verizon Wireless/Cincinnati Bengals radio
spots for local radio stations
* Signage outside Paul Brown Stadium

Dallas Cowboys -- Central Texas Region
* Sponsor for four years
* Verizon Wireless is considered the "official and exclusive wireless
communications provider" of the Dallas Cowboys
* Sponsor of Dallas Cowboy Radio Network including "Verizon Wireless Call
from the Sidelines", in-game updates from sideline reporters
* Local in-store appearances by multiple Cowboys' players and
cheerleaders
* Other public appearances by Cowboys' owner, Jerry Jones and other
Cowboys staff members
* Sponsors "Verizon Wireless Day" during one home game each season which
includes an on field promotion
* Signage and other promotional materials with the Cowboys and Texas
Stadium
* Organized the "Protection is the Name of the Game " program with the
Cowboys to benefit domestic violence organizations in the Dallas/Fort
Worth area

Denver Broncos -- Colorado Region
* Sponsor for two years
* Coach's Corner Info Alert service
* Organized Broncos ticket give-a-ways
* Organized game-day HopeLine drives at specific games during the season
with participation from Broncos ' players' wives
* Local in-store appearances by Broncos players, Broncos Cheerleaders and
"Miles the Mascot"

Green Bay Packers -- Wisconsin Region
* Sponsor since 1999
* In 2002, Verizon Wireless signed seven-year agreement to be an official
"Gate Sponsor ," making the company "the official wireless provider" for
the Green Bay Packers and Lambeau Field.
* Coach's Corner Info Alert service
* TXT2Win Sweepstake contests
* Organized game-day HopeLine drives for the past four years and
collected approximately 1,400 phones
* Organized the "Protection is the Name of the Game" program with the
Packers to benefit domestic violence organizations throughout the state
of Wisconsin

Houston Texans -- Texas Region
* Sponsor for four years
* Verizon Wireless is considered the "official wireless service
provider" of the Houston Texans
* Texans TXT service where fans can sign up to get the latest team
information and game-day updates sent directly to their Verizon
Wireless phones
* Verizon Wireless is "Club" level sponsor at Reliant Stadium
* Local in-store appearances by celebrity players, Toro the mascot and
team cheerleaders
* HopeLine phone drive during a home game in recognition of Domestic
Violence Awareness Month
* Sponsor of Texans Foundation Charity Golf Tournament

Miami Dolphins -- Florida Region
* Sponsor for four years
* Verizon Wireless is considered the "official wireless service
provider" of the Miami Dolphins
* Last year alone, there were a total of eight in-store appearances by
top Dolphins players like Jason Taylor, team cheerleaders and the team
mascot
* Began the Dolphins Connection TXT service where fans can sign up to get
latest game-day updates sent directly to their Verizon Wireless phones
* Organized game-day HopeLine drives for the past three years
* Organized the Dolphins' Connection Section and donated 400 tickets per
Dolphin home game to various charities in South Florida

New York Giants -- New York Metro Region
* Sponsor for seven years
* Verizon Wireless is the "official wireless service provider" of the New
York Giants
* Coach's Corner Info Alert service
* Verizon Wireless has been Presenting Sponsor at the Giants' Draft Day
Party
* Sponsor of Giants Training Camp corporate hospitality event
* Verizon Wireless offered fans a TXT chat with former Giants' player,
Harry Carson
* As part of sponsorship, former Giants' player Harry Carson spoke at
Verizon Wireless' Agent Channel 's Kickoff and at Verizon Wireless'
Winner Circle recognition dinner
* In-store appearances at local Edgewater, NY store by former Giant,
Harry Carson
* TXT Messaging trivia contests where fans can answer trivia questions
for a chance to attend the post-season's Big Game
* Worked with Giants during their "Kids Clinic" where some attendees,
through the HopeLine program, were children from Domestic Violence
shelters
* Grand opening events have featured Harry Carson, Tiki Barber and
Michael Strahan
* Sponsor of Giants Game Plan show on Sunday mornings

Philadelphia Eagles -- Philadelphia Region
* Sponsor for seven years
* During the 2003-2004 season, Verizon Wireless signed seven-year
agreement with the Eagles to become an official "Founding Partner",
making the company the "official wireless service provider" for the
Philadelphia Eagles and Lincoln Financial Field
* Coach's Corner Info Alert service
* Launched TXT4TIX Trivia Contest where fans can answer trivia questions
for a chance to attend the post-season's Big Game
* Appearances by Eagles mascot, Swoop and Eagles players at local events
* Presenting sponsor for Draft Day
* Official Training Camp sponsor
* Organized free football clinic led by Eagles players to benefit
Philadelphia-area youth
* For the past two years, the Eagles organization has lent support to
Verizon Wireless' annual "Packs for Pride" project, an initiative run
by Verizon Wireless employees in the company's Philadelphia Region
that provides backpacks filled with clothing, toys and other items to
children living in domestic violence shelters and safe houses
* Organized game-day HopeLine drives and collected approximately 1 ,200
phones

Pittsburgh Steelers -- Pittsburgh Region
* Sponsor for three years of Verizon Wireless half-time show on KDKA-TV
* Verizon Wireless Extra Point-Title Sponsor
* Sponsors post-season Big Game trip give-a-ways

Tampa Bay Buccaneers -- Florida Region
* Sponsor for five years
* As a top sponsor and member of the Buccaneers' Pewter Partners,
Verizon Wireless is the team's "official wireless service provider"
* Last year alone, there were a total of eight in-store appearances by
top Buccaneers players like Derrick Brooks, team cheerleaders and the
team mascot
* Began the Buccaneers Connection TXT service where fans can sign up to
get latest game-day updates sent directly to their Verizon Wireless
phones
* Organized game-day HopeLine drives for the past three years
* Training Camp bobble-head promotions at local Orlando Verizon Wireless
Communications stores

For more information about Verizon Wireless products and services, visit a
Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to
http://www. The
national HopeLine program distributes previously owned wireless phones to
victims of domestic violence, supports non -profit domestic violence advocacy
groups and provides an environmentally safe method of recycling phones.
Donations are accepted at any Verizon Wireless Communications Store across the
country . Driven by the BroadCast Message System(TM), THINKLoyalty
capitalizes on the ongoing popularity of screensavers.

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Verizon Wireless Underscores Local Connections With Pro Football Sponsorships
Across the Nation

BEDMINSTER, N.verizonwireless.org.

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J.

i -SAFE encourages students to become student mentors by raising awareness
about Internet safety in their schools and communities.

About i-SAFE America

i-SAFE America Inc. United
Blood Services, one of the largest nonprofit blood centers in the world,
tasked THINK360 with tackling the problem of blood shortages, with encouraging
results.

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, Verizon Wireless, the nation's
leading wireless service provider, is sponsoring 13 professional football
teams throughout the nation this season, continuing to strengthen community
ties, working with star players and football fans to raise domestic violence
awareness, providing fans with inside-looks from coaches and players and
encouraging fans to have a blast throughout the pro football season.verizonwireless. is
funded by the U. As the customer
completes predefined steps in the business/client relationship, relevant,
high-quality , interactive video ads and messages are delivered directly to his
or her desktop.
Unlike television - or any other existing advertising medium, for that
matter - THINKLoyalty can pinpoint and report on every customer's action
following each communication, allowing even more targeted marketing thereafter
and maximizing marketing dollars.

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About HopeLine(R)
Verizon Wireless encourages customers who are upgrading their wireless
phone to participate in its exclusive HopeLine phone-recycling program.
i-SAFE America, a non-profit Internet safety
foundation, announces the launch of a national video contest on "Cyber
Bullying" during "National Mentoring Month," recently proclaimed by
President George W. The
deadline to receive videos is March 1 and winners will be announced on
March 15. Bush has proclaimed January 2005 as National Mentoring
Month for Americans to recognize the importance of mentoring, to look for
opportunities to serve as mentors in their communities, and to celebrate
this month with appropriate activities and programs. is a non-profit foundation whose mission is to educate
and empower youth to safely and responsibly take control of their Internet
experiences. "E-mail response rates have steadily
declined since the late 1990s. "And we can do all that for less than a
nickel.

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Through in-store appearances by star
players, local text messaging sweepstakes and HopeLine(R) phone donation
drives, supporting victims of domestic violence , Verizon Wireless encourages
fans to take the game-time excitement beyond the field.com/multimedia .org

i-SAFE America Inc.think360.

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In addition, Verizon
Wireless sponsors individual teams ' Coach's Corners through which customers
can sign up to receive an Info Alert providing them with exclusive team news
directly from the team's coach and front offices.

"We want to empower students to spread the news about online dangers among
their peers," said Teri Schroeder, president and CEO of i-SAFE America."
THINKLoyalty incorporates Active Response Media technology to create a
better way."
Some THINKLoyalty clients are already reaping their own rewards.

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Now that money is being redirected into loyalty programs to reward
customers for specific actions. It's time to find a better way of
communicating with customers.

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4 million voice and data customers.

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John
Fisher College
* Sponsor of Opening Day each year with halftime giveaway to the
post-season's Big Game
* Bills linebacker London Fletcher is a third-year HopeLine spokesplayer ,
helping Verizon Wireless raise awareness of the issue of domestic
violence in our communities
* Actively organize the annual HopeLine phone drive at the October 9
game versus the Miami Dolphins. Headquartered in
Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications
(NYSE: VZand LSE: VOD).

President George W.think360.

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For the last four years, the Bills
and Verizon Wireless have teamed up to collect more than 2,000
no-longer-used phones to benefit victims of domestic violence.com .

i-SAFE Announces National Student Video Contest on Cyber Bullying

It's a good start, but one marketing
efficiency firm is taking loyalty programs a step beyond frequent buyer cards
and members-only e-mail offers: THINK360 (http://www.

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Find more information on the Web
at http://www.S. Those interested can register at http://www.

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As Football Season Kicks off Community Support Is Biggest Part of the Game

com. www . "Legitimate permission marketing messages are buried in the daily
avalanche of spam," Elias explained .
"With THINKLoyalty, we could send a TV commercial to someone's desktop,
know they saw it , see that they clicked an integrated link, and capture their
actions after clicking," said Elias .

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The winning
student will receive i-SAFE's Most Valuable Mentor Award for the month. In
addition , s/he will have their winning video hosted on the foundation's
website. is designated a tax-exempt 501(c)(3) charitable
organization by the U.

Consumers can choose
from a wide variety of images, each targeted to a specific interest like
travel, science, sports, pets, family, art or automobiles.com.com
http://www.

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"We are excited the President is encouraging adults to become mentors, but
the youth of America also need to recognize the importance of becoming a
mentor in their community during this month. "THINK360 has become a valued partner for us,"
said Pat McEvoy , executive vice president of Blood Systems, Inc.think360.

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com/hopeline .isafe.S.

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To preview and request broadcast-quality video
footage and high-resolution stills of Verizon Wireless operations, log on to
the Verizon Wireless Multimedia Library at
http://www. i-SAFE America Inc. It's a whole lot more than a frequency program and we are
pleased with the results.

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verizonwireless. Bush ." Students are
encouraged to report on how it really is in the cyber world, what their
experiences have been, and why it's important to be educated about online
dangers. Registration forms are available online at www.isafe. Selected videos will also be cut together and distributed to
schools across the country. "The program is innovative, unique and has
great potential.

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Congress through the Office of Juvenile Justice and
Delinquency Prevention, Office of Justice Programs, Department of Justice . In the ten months since the customized United Blood Services
THINKLoyalty program launched, 30 ,000 people have committed to make over
100,000 more blood donations.

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About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless
network, serving 47 .
Most loyalty programs still rely on e-mail to deliver customer
communications, but e-mail is an ineffective marketing tool, said THINK360 CEO
Alan Elias.
THINKLoyalty is entirely automated , staging communication with optimal
frequency to encourage and reward customer behavior. For more information,
visit http://www.ereleases.

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Internal Revenue Service.com) has rolled
out THINKLoyalty (TM), a turnkey permission-based loyalty program that delivers
everything from highly targeted video ads to automated action reminders and
gifts - all from the consumer's screensaver.

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"

The i -SAFE contest calls students to create a two- to three-minute digital
video news report on the topic of "Cyber Bullying., parent
company of United Blood Services.

Contact:

Alan Elias
THINK360 Marketing Solutions
512-417-2294
aelias@think360.com.

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A long time supporter of local pro football teams, Verizon Wireless
proudly sponsors 13 teams this season.verizonwireless. For additional information, customers can also visit
http://www. The goal is to provide students with the awareness and
knowledge that will enable them to recognize and avoid dangerous,
destructive, inappropriate or unlawful online behavior and how to respond
appropriately .

Desktop Marketing Next Step in Loyalty Programs Says THINK360

"
To introduce businesses and consumers to THINKLoyalty desktop marketing,
THINK360 has built its own loyalty program, complete with thank-you gifts and
incentives.com

This release was issued through eReleases(TM ).

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- - kjjkjk

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