Cat
lovers, for instance, can select a meowing cat, the Friskies(R) brand "Feelin '
Alright" jingle, or the Fancy Feast(R) brand "ping-ping-ping" of a fork on a
crystal goblet that is the hallmark of the brand's advertising.purina.

CONTACT: Chris O'Donoghue:
312/729-4309 GolinHarris or
Kerry Lyman: 314/982-2094
Nestle Purina PetCare Company

missing heartline

Y. A cooperative initiative with animal shelters
across the country , Tour for Life reinforces the importance and advantages of
adopting shelter cats and dogs.

A complete nationwide schedule of Tour for Life is listed below:

Wednesday March 29, Washington Humane Society, Washington, DC

Wednesday, March 29, Haven Humane Society, Redding, CA

Friday, March 31, City of Sacramento Animal Care Services, Sacramento, CA

Sunday, April 2, City of LA Department of Animal Services, Los Angeles, CA

Sunday April 2, The Jacksonville Humane Society, Jacksonville, FL

Wednesday, April 5, Animal Humane Association of New Mexico , Albuquerque,
NM

Friday April 7, Greater Birmingham Humane Society, Birmingham, AL

Saturday April 8, Lauderdale County Humane Society, Jake's Fund, Ltd.R.org .
The dowloadable podcasts will give pet-loving audiophiles access to
Purina's Animal Advice radio program.

Sites which focus on missing and found pets and advice on what to do when a pet is lost or found.

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"This lifesaving tour is really important to me.E. "As we continue to
improve our site, we will add new and exciting features for cat and dog owners
to experience.

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Every year the
medical center takes care of more than 10,000 outpatient visits, administers
more than 27,000 vaccinations and performs over 14,000 free spay/neuter
procedures for every adopted animal. Owners of the
140 million cats and dogs (3) can also manage their pets' happiness purr-fectly
by downloading pet advice podcasts or signing up to receive helpful tips
delivered directly to their phones -- all for zero bones. Consumers can
easily complement their favorite ringtone by decorating their phone screens
with one of five wallpapers of adorable cats or vivacious, floppy-eared dogs.
"Ultimately, this capability allows people to foster healthy relationships
and express their passion for their pets," said Moore.DogAge.

reunite missing

Soul Singer Joss Stone and NASCAR Driver Greg Biffle Named National Spokespersons for North Shore Animal League America's Tour For Life 2006

cities to
help save pets across America.,
Florence , AL

Saturday, April 8, Humane Society SPCA of Bexar County, San Antonio, TX

Sunday April 9, Citizens for Animal Protection, Houston, TX

Thursday, April 13, North Little Rock Animal Shelter, N.

shoreham found

"For many homeless pets it is a race of life and death to find new homes
as they wait at shelters for that special someone.

About North Shore Animal League America
North Shore Animal League America, headquartered in Port Washington, NY,
is the largest no-kill animal rescue and adoption organization in the world.
The League reaches across the country to rescue , nurture and adopt nearly
20,000 pets into happy and loving homes every year.

(2) APPMA 2005-2006 National Pet Owner Survey.

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For more information on North Shore Animal League
America visit http://www.

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Little Rock, AR

Saturday, April 15, Metro Animal Control, Nashville, TN

Saturday, April 15, APA of Missouri, St.

LOUIS, Move over Will Smith and Jennifer
Lopez , barking dogs and meowing cats are making their way into mobile phone
ringtones -- and with pets in 63-percent of American homes(2), "woof" and
"meow" might become more popular than "Switch" and "Hold You Down. The tips will be sent weekly through a text
message and will help owners improve their pets' health and lifestyles.purina.
In addition, the renovated site will continue to provide links to other
sites sponsored by Purina, including http://www.

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, North Shore Animal League
America , soul singer Joss Stone and professional NASCAR driver Greg Biffle
announce the 2006 Tour for Life which will stop in more than 20 U. I am so proud to work with
North Shore Animal League America on Tour for Life to raise awareness of
shelter dogs and cats," stated Greg Biffle, NASCAR Driver and spokesperson for
Tour for Life. Louis, MO

Wednesday, April 19, Chicago Animal Care + Control , Chicago, IL

Wednesday, April 19, Rockingham-Harrisonburg SPCA, Harrisonburg, VA

Saturday, April 22, Humane Society of Indianapolis, Indianapolis, IN

Saturday, April 22 , Monmouth County SPCA, Eatontown, NJ

Sunday, April 23, Humane Society of Madison County, London, OH

Sunday, April 23, C. One of the first animal rescue agencies on the
ground in the aftermath of Hurricanes Katrina and Rita, the League rescued
more than 900 pets from the region , 613 have been adopted and 21 reunited with
their families.
The League is home to the Alex Lewyt Veterinary Medical Center which
provides 24-hour care for the pets sheltered at the League . The League also has a National Shelter
Rescue team, and offers a wide variety of programs such as a mobile adoption
program, adoption counseling, a Public Education Team and has created a
community Pet Outreach Team."
Purina's wireless offerings allow people to download pet-related content
by visiting Purina's Web site, http://www.
The content of these helpful cat and dog tips will cover nutrition, health
and behavior subjects such as how to help ensure a pet isn't lonely or what a
wagging tail really implies.
To learn more about Purina's wireless downloads visit
http: //purina.

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The Tour ends with a
"Grand Finale" event at FAO Schwarz in New York City on Saturday April 29,
2006.

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found missing

A. In fact, Steve Jobs recently called
podcasting, "the hottest thing going in radio . Interested parties should contact their wireless
carriers/service providers for details .

reunited lostpets

Pet Lovers Wagging their Tails for Free(1), Pet-Related Ringtones, Podcasts
and Wallpaper

ST.

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"Given the increased popularity
in mobile technology, our latest offering is yet another way for people to
showcase their love of animals.

inspice strays

Help Save Pets Across America

PORT WASHINGTON, N. Since its inception in 2001, Tour for Life has
placed thousands of needy animals with loving adopting families. Podcasting allows listeners to download digital
audio files, or MP3s, to their computers or portable media players to enjoy
whenever and wherever they want.PetFinder.com , which last
year was responsible for over 1.

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Purina 'Em-barks' on Forefront of Download Technology

com/download .

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nsalamerica."
Today , Nestle Purina PetCare announced the introduction of free,
pet-related downloadable ringtones and screens, or "wallpaper," for all
wireless phone-owning animal lovers to get their paws on. consumer packaged goods companies to pioneer this type of free,
direct-to-consumer service. The renovation will streamline the site's navigation
and provide additional resources, such as a Purina activity calendar. However, wireless carriers/service providers may
charge a fee for the download or for using the application, depending
on the service plan.

missing heartline

It is an honor working
with North Shore Animal League America on Tour for Life to help save pets
across America," said Joss Stone , soul singer and national spokesperson for
Tour for Life. Major brands including Audiovox, LG, Motorola ,
Nokia, Samsung, Sanyo, Siemens and Sony People are also compatible with the
wireless downloads , available at http://www.com .

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The
site will continue to feature direct links to Purina's portfolio of brands,
supply an expansive collection of pet care information and offer prospective
pet owners the opportunity to find the best dog or cat breed for their
lifestyle through a breed selector.

reuniting shiba

S .
"As one of the leaders in dog and cat science and nutrition, we're excited
to continue our commitment to developing and strengthening the relationship
between people and their pets by being one of the first to use this technology
to offer free, valuable information to pet lovers," said Michael Moore,
director of interactive marketing at Purina.

(3) Ibid.

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Brookfield, CT

Saturday, April 29, Animal Aid of Cortland, Homer, NY

Saturday, April 29, North Shore Animal League America, FAO Schwarz,
New York, NY

Tour for Life is sponsored by Purina (R), Bayer Healthcare, LLC Animal
Health Division, Fort Dodge Animal Health(R), and Nylabone(R) products .

EDITOR NOTE: Adoption experts are available for interviews on topics
including selecting the best pet for your lifestyle, proper nutrition, health
and wellness and training.com/download , through their
mobile phones.com , which helps dogs live younger, healthier lives.com/download .

reuniting inu

Tour for Life commences on March 29 as two of the League's Mobile Adoption
Units travel two routes simultaneously, helping over 100 shelters and rescue
groups across the country find homes for orphaned pets. Tour for Life's two celebrity spokespersons; Greg Biffle and Joss Stone
will actively promote and communicate Tour for Life's mission to save pets
nationwide. There will be an initial offering of five ringtones.

lost doggies

S. Purina is one of
the first U. New shows will be published every other
week and discuss topics such as animal training, pet surgery, behavioral
theories and pet insurance .5 million pet adoptions, and
http://www.

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Since being founded in
1944, they have placed closed to 1 million puppies, kittens, cats and dogs
into carefully screened homes."

How Wireless Works
Purina's wireless communications are available to consumers with AT+T,
Cingular, Sprint and T-Mobile carriers, as long as their phones have text
messaging (SMS) capabilities. With a few
additional clicks, they can request to have the pet-care tips sent to their
phones.

(1) The Purina application, ring tones and wallpapers are available from
Purina at no charge .

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purina."

Site Renovation
The new wireless download offerings are part of an overall renovation to
http://www.

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---

- - kjjkjk

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