The new
media section of the site also features a full media kit including
interview requests that can be submitted online.

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They can also preview and request still photography and b-roll
footage available from NPMA through searchable libraries."
VPI recognizes the importance of the birth date of every insured pet, and
sends a birthday greeting card to each insured dog, cat, bird and exotic pet.

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"We think this new redesign will
meet the needs of all of our audiences.

It is not for grooming businesses or for sites selling grooming products.

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, store owner and VPI
policyholder Sandy Deem says the popular pet baked goods shop receives many
requests for pet birthday cakes -- sometimes as many as 20 a week. For more information about VPI Pet Insurance policies,
call 800-USA-PETS (800-872 -7387) or visit http://www.com.

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Business Editors

FAIRFAX, Va.pestworld.

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The latest opinion poll was delivered to VPI Pet Insurance policyholders
through its quarterly newsletter, 'The Retriever,' and was also accessible on
the company Web site, my.

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owners primer

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At Three Dog Bakery in Newport Beach, Calif. VPI Pet Insurance plans
cover dogs, cats, birds and exotic pets for thousands of medical problems and
conditions relating to accidents, illnesses and injuries.

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Optional
Vaccination + Routine Care Coverage is also available.

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/DVM Insurance Agency is the nation's oldest
and largest health insurance provider for pets.
Policies are underwritten by Veterinary Pet Insurance Company in California
and in all other states by National Casualty Company, an A+15 rated company in
Madison , Wisconsin.

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" Mannes said.pestworld.
For those VPI policyholder pet owners who do throw their furry friends a
birthday bash complete with cake, party hats and visits from their four-legged
friends , they're not alone.

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org/media
The NPMA, a non-profit organization with more than 5,000 members,
was established in 1933 to support the pest management industry's
commitment to the protection of public health, food and property,
reflected both in the continuing education of the pest management
professional and the dissemination of timely information to homeowners
and businesses.

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"We wanted to provide a comprehensive media section where
journalists can complete their research for any story related to
pests, pest-related health threats, or the growth of the professional
pest control industry ."
To visit the new consumer section, visit
www.org/consumer.
Insured dogs and cats are given an extra treat in their card, too -- a coupon
for free pet food redeemable at pet specialty stores .

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----The National Pest
Management Association (NPMA) announces a redesign of the consumer and
media pages of its website, www.

8 million) American dog and
cat households host pet birthday parties, according to the 2005-2006 American
Pet Products Manufacturers Association's National Pet Owners Survey. Providing pet owners with
peace of mind since 1982, the company is committed to making the miracles of
veterinary medicine affordable for all pet owners.

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"By visiting our site, consumers can learn more about pests that
may be affecting their homes and families, then link with a pest
control professional who can help them correctly address any pest
issues," Cindy Mannes , NPMA Director of Public Affairs said. Nearly six million (5.

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On the new consumer section of the site, consumers can sign up for
pest alerts for their geographic region, search a database of pest
information, and learn preventative tips for preventing pest
infestations in their homes.
Members of the media can research information on pests and the
professional pest control industry on the new media section of the
site.petinsurance.com/newsletter.

This category is for sites that discuss techniques, and provide advice and general information about dog grooming.

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The new pages provide
information consumers and media request most often from NPMA. The media section can be found at
www., If you think the average American
pet's life is a piece of cake, you may be on to something.

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National Pest Management Association Announces Redesign of Website; New Consumer and Media Pages of www.pestworld .org Provide Comprehensive Resource

According to a recent survey of more than 260,000 policyholders with
Veterinary Pet Insurance (VPI), the nation's oldest and largest provider of
health insurance for pets, almost 58 percent of those who responded said they
have hosted a birthday party for their pet.

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VPI Policyholder Survey Reveals 58 Percent of Respondents Have had a Party for
Their Pet

BREA, Calif.
"Throwing our beloved pets a birthday party is a great way for us to show
them how much they mean to us and that they really are an integral part of our
family," says Bobbie Cooper, director of consumer marketing for VPI.

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Consumers can also have their pest
questions answered by pest control professionals on a community
message board and locate qualified pest control professionals in their
area.pestworld.

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About Veterinary Pet Insurance
Veterinary Pet Insurance Co.
Policies are available in all 50 states and the District of Columbia.petinsurance.

connected owners

org. "Just as
we would throw our own family members a party complete with friends, food and
fun, animal lovers enjoy showing the same appreciation and love for their
pets.

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Surprising Number of Pet Owners Celebrating Pets' Birthdays According to Policyholder Survey

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