petecology.

sleeping contest

Gabriel Corkidi Blanco
Centro de Investigacion Aplicada y Desarrollo Tecnologico
Morelos, Mexico

For detailed information about the 2004 Image -Pro In Action
Contest and award winners, visit Media Cybernetics' website at
www. For more
information about Media Cybernetics, visit www.com -- announced today it has completed its management
review of operations for its current year ending December 31, 2006.

The Company anticipates recognizing average gross margins of 50% on its
seven product lines during 2006. However, the Company also projects a
substantial increase in marketing and general administrative expense due to
its continuing national rollout of its various products. The maximum dilution in 2006 through these incentive
stock options and stock grants should not dilute earnings below
approximately $ .

pouch sleeping

DAYTON, Ohio, Shelter pets may not have a home for
Valentine's Day, but The Iams Company is making sure they have the best
nutrition while waiting for adoption. Currently available are Scientific
Professional Cat Litter and the Company 's recently announced Professional
Breeder's bag, for high-volume, professional users. The
Company has decided that its launch of several of its products in the mass
market in the United States, as well as Europe and Asia, is better
accomplished in the short term through licensing, as opposed the Company
incurring the substantial costs associated with such launches.

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mediacy. Based
upon this review, the Company announces its guidance for the financial
results it expects to achieve in 2006 . In addition, the Company's 2006 projections include penetration
in another 16,000 retail distribution outlets, made up of professional cat
breeders and veterinarians, for a combined total of over 30 ,000
distribution outlets by the end of the year. We proved in 2005 that our marketing
strategy of specifically targeting the specialty pet retailer, professional
breeder and veterinarian channels , was the correct strategy for a company
such as ours, which has unique products new to the pet products industry. We will use these projections as our benchmarks for
each month in 2006, and plan to announce each month's progress to the
public by the 10th of the following month. The litter is
ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand
based products); it is 100% flushable and safe for sewer and septic tank
systems. The technique used is similar to that found in Merck's
Veterinarian Manual.

prizes feline

W.com .

PRESS RELEASE Pet Ecology Brands Inc. Announces Gross Revenue and Earnings Guidance for 2006

Presently, the Company has
implemented distribution agreements with 8 distributors, representing
potential market penetration into 12,000 specialty retailers,
veterinarians, and breeders, located throughout the United States and
Canada. However, the Company's
earnings could be diluted by stock grants and stock options available to
senior management based upon the achievement of the Company's projected
goals including gross revenues, earnings, timely new product launches and
market penetration.

feline certificate

mediacy.
"The Iams Company is supportive year-round in sharing our mission to find
happy homes for dogs and cats," said Harold Dates, general manager at the
Cincinnati Society for the Prevention of Cruelty to Animals."
The Iams Company works with the Helen Woodward Animal Center in San Diego
and 1,800 shelters nationwide in the annual holiday effort.A. The Company anticipates
launching its fat free cat treats and vitamin enhanced dog treats by the
end of March , and also a line of reduced fat and sodium microwavable
gourmet cat dinners at the end of June.

Jane Lorenzen, Chief Operating Officer of Pet Ecology, in discussing the
Company's guidance stated: "We believe that 2006 will be the breakout year
for our company which is the culmination of several years of research and
development, strategic planning and the hiring of some of the best
professionals in our industry. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat.

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Business Editors/Health/Medical Writers
BIOWIRE2K

SILVER SPRING, Md. They are also cholesterol free and sodium free.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements , other than the statements of historical facts may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including, without
limitation, demand and competition for the company's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations.

goin proceeds

Coli Microcolony
Submitted by: Dr.
Pet Ecology Brands, Inc. (OTC: PECB) --
www.

Operating income for 2006 is projected to be $ 11,174,887, pre-tax income
of $8,094,847 and with the utilization of approximately $5,000,0000 of net
operating loss carryforward due to the Company 's start-up losses, the
Company should achieve after-tax earnings of $7,011,650.

Pet Ecology Brands, Inc.

proceeds certificate

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U.

rewarded proceeds

Unlike
most image contests that judge only on appearance, the Image -Pro in
Action contest also emphasizes the research behind the images and how
the software was applied to accomplish the desired goal. To learn more about Iams(R) Dog
Food or general pet care and nutrition information, call the Iams Consumer
Care Center at (800) 446-3075.

Also planned are line extensions on
its patented litter that are designed to help indicate pregnancy and
diabetes.07 per share, if all such options and grants are fully
vested in 2006. The design helps
to protect the landfills, and yet does everything that clay litters do.

halters certificate

New Mexico State University
Las Cruces, NM, USA

2nd Place Winner:
Time-lapse Growth of an E. The eight-week
campaign ended in January and placed 163,286 dogs, 143,445 cats and
6,392 other pets into new homes...

kipper contests

Insect Identification E. Coli Movies and Oil Droplet Analysis Applications Win Media Cybernetics Image Contest

This contest recognizes the application of the
available tools within Media Cybernetics' Image -Pro products.com gift certificate, the second place winner will receive an
Apple(R) 20 GB iPod(R ), and the third place winner will receive a 256
MB Iomega(R) Micro Mini USB 2.htm

About Media Cybernetics

Founded in 1981, Media Cybernetics develops image informatics
solutions to automate research, development, and quality control
processes in life science and industry. Iams(R) employees have distributed a
1,000,000-pound supply of Iams(R) dog and cat foods among 17 shelters in the
Midwest .

Organizations Receiving Iams(R) Food Donation

Cincinnati SPCA
Humane Society of Deleware County (Ohio)
SICSA (Dayton, Ohio)
Second Chance Wildlife (Ohio )
The Trixie Foundation (Kentucky)
Humane Society of Greater Dayton
Humane Society of Clark County (Ohio)
League of Animal Welfare (Ohio)
Capital Area Humane (Ohio)
Save The Animal Foundation (Ohio)
Circle Tail (Ohio)
Harlequin Haven Great Dane + St. It is completely safe for cats and our environment, and does not
contain any sodium bentonite , as used in competing brands.

certificate chazhound

R. The Company anticipates marketing a total of seven products and
product line extensions in 2006.
Our strategy is to continue to launch innovative products in 2006 and
beyond , to these established distribution channels, and thereby avoid
significant customer acquisition costs associated with a launch of our
products into the mass market.

pig rewarded

com

Gross revenues of the Company will be enhanced with its licensing
agreements presently being finalized for the United States mass market, the
European specialty pet retail market, and the mass market in Asia. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly.

winners feline

The winners are as
follows:

1st Place Winner:
Automated Insect Survey Using Image Analysis
Submitted by: Jeffrey T. Drake, Ph. K-9 Fat Free Dog
Treats, with their new packaging and updated design, are scheduled to be
available for shipping within the next three weeks.

cute pouch

"This generous
food donation couldn't come at a better time. The Company is currently attending the
North American Veterinary Conference in Orlando, FL , presenting its
products to over 10,000 veterinary professionals.
and more.S." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition.

Other products anticipated being launched by Pet Ecology Brands in 2006
include the first fat free cat treat, a vitamin enhanced dog treat, a low
sodium and low fat microwavable gourmet cat dinner; and two product line
extensions for the Scientific cat litter line to help indicate feline
pregnancy and diabetes.

The place to find sites that offer pet photo contests.

votes inducted

The winners were chosen from a variety of biological and
industrial imaging entries .D. Image-Pro
Plus is the image analysis software used daily by thousands of
researchers and engineers in medicine, science, and industry.
"These shelters do great work in finding homes for orphaned dogs and
cats," said Kelly Vanasse, Iams spokesperson.S. Adoption Middletown (Ohio)
Vohn Licke Kennels (Indiana)
Indianapolis Animal Control Center
Humane Society of Ashland County (Ohio)
H.S.

treats soon

The Company projects recognizing $ 30,265,318 in gross revenues during
2006. The Company will begin a direct mail campaign to over 14,000
professional cat breeders this month, as well as an introductory campaign
for its K-9 Fat Free Dog Treats.

winners proceeds

mediacy. The Company is also
projecting $2-$3,000,000 in media costs for 2006, including print,
television, radio, and internet media, as well as major trade journals and
pet-oriented consumer magazines, such as Pet Products News, Cat Fancy, Dog
Fancy, Veterinary Practice News, Cats & Kittens, Cats USA, and Kittens USA."

About Pet Ecology Brands, Inc.

A 20lb package configuration is scheduled for release in the week of
January 9, 2006, designed specifically for professional breeders & kennels,
and will also be available for consumers in early Spring 2006.
According to U.S.

pouch cavies

Michael Elowitz + Jonathan Young
California Institute of Technology
Pasadena , CA, USA

3rd Place Winner:
Analysis of Air Bubbles + Oil Droplets
Submitted by: Dr.com and click on "Applications" or visit
www.

The Company projects penetrating approximately 15,000 pet retail outlets by
the end of 2006 with all seven product lines, which is approximately 70% of
the total pet retail outlets available to the Company in the United States
and Canada. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues.

halters feline

The first place winner will receive a $500
Amazon.0 Flash Drive.A. Based upon an
estimated 83,461,654 outstanding shares at the end of 2006, the Company
anticipates $ .

soon pouch

, announces the winners of their 2004 "Image-Pro In
Action" Contest. You also can visit Iams on the Web
at http://www. The Company presently has 3 field
representatives covering Texas, Pennsylvania and Indiana , and anticipates
hiring and training a minimum of 2 additional field representatives per
month over the next eight months.

proceeds sleeping

----Media
Cybernetics Inc. The company's products
simplify and enhance image-based data collection and analysis to
increase the accuracy and productivity of its customers .
It's a great follow-up to our annual Home 4 The Holidays program, which found
homes for more than 310,000 pets this past season. Bernard Rescue (Ohio)
P.
National advertisements on cable and network channels and regional TV
outlets are scheduled to begin in February 2006. The Company
should recognize $3,950,000 of licensing revenues in 2006, which has very
little or no direct costs associated with this revenue stream, and thereby
will be recognized as net income by the Company .084 of earnings per share in 2006.

halters prizes

com/apps/image_contest_2004."
More than 85 percent of Iams employees have dogs or cats in their own
families, so the Valentine's Day gift became a labor of love sent from the
company's Dayton, Ohio, headquarters via its distribution center. "Delivering the best nutrition
for these pets is going to make them more adoptable, and that's the real goal:
helping shelters make life-long matches between pets and adoptive families. The Company will also
sponsor various animal charities and events throughout the country. This includes
adding a minimum of 10 support staff and customer care representatives in
its home office in Dallas, as well as hiring , training and monitoring a
minimum of 20 field representatives, who will work exclusively for the
Company and be located in the top 20 geographic areas where the Company has
maximum specialty retailer penetration. However, this litter not only warns of possible
illness, but may also help indicate how far along the illness may be by the
color the litter changes to, thereby providing the pet owner significant
additional benefits and an early warning system concerning the cat's
health .

receive enter

The Iams Company Distributes 1 Million-Pound Valentine to 17 Midwest Pet Shelters

T. of Cincinnati

About The Iams Company and Eukanuba
For more than 50 years, The Iams Company, a division of Procter + Gamble
(NYSE: PG), has enhanced the well-being of dogs and cats by providing world-
class quality foods and pet-care products.iams. A
sponsorship agreement was recently made with ARF House, located in Sherman,
Texas, the 3rd largest animal rescue organization in the U. Although there are substantial challenges
ahead for our officers and directors in managing our growth and the
significant amount of product launches in 2006, we believe that we have the
right management and marketing professionals in place to achieve our
objectives in 2006. It has the ability to help indicate certain diseases commonly
occurring in cats. News & World Report, "the number one health problem for
dogs is obesity.